- Chevrolet Goes For Goal With Super Bowl Buy
Marketing Daily, Karl Greenberg - Monday, January 31, 2011
Chevrolet may have been licking its wounds last year, but it's ba ...
- Kellogg Crunchy Nut: Taste As #1 Message
Marketing Daily, Karlene Lukovitz - Monday, January 31, 2011
"We're kind of debunking the notion that only children want great-tasting cereal ...
- Philadelphia Expands Tourism Campaign
Marketing Daily, Karl Greenberg - Monday, January 31, 2011
"With Love, Philadelphia XOXO" includes a consumer-engagement program to get people ...
- GM Launches Syndicated Male-Lifestyle TV Show
Marketing Daily, - Monday, January 31, 2011
General Motors has launched a new TV series called "Inside the Vault ...
- Fears Of NFL Lockout Increase
MediaDailyNews, - Monday, January 31, 2011
The NFL collective bargaining agreement is set to expire on March ...
- 68% of U.S. Adults To Watch Super Bowl, Ads Big Draw
MediaDailyNews, Wayne Friedman - Monday, January 31, 2011
The Super Bowl may not be as super as a year a ...
- Akoo Expands University Presence
MediaDailyNews, Erik Sass - Monday, January 31, 2011
Akoo, which operates an interactive, digital out-of-home video network reaching college dini ...
- Aaron Sorkin's Cable News Drama Set For HBO
Around the Net In Media, Phyllis Fine - Monday, January 31, 2011
After taking on the White House and Facebook, Aaron Sorkin's next top ...
- Forecast: Local TV Set For Growth This Year
Around the Net In Media, Phyllis Fine - Monday, January 31, 2011
Core advertising for local TV stations will grow in 2011 and rema ...
- Another View Of Jeff Zucker
Around the Net In Media, Phyllis Fine - Monday, January 31, 2011
The popular take on NCBU's departing Jeff Zucker --"Not since Gerald Lev ...
- HDTVB: Bureau Helps Advertisers Find Stations Inserting HD Ads
MediaDailyNews, Joe Mandese - Monday, January 31, 2011
Thanks to digital spectrum and hardware, high-definition TV has been bringing ...
- Wedding Central Bows First Special: 'William & Kate'
MediaDailyNews, - Friday, January 28, 2011
Wedding Central today announced the network's firsr original project, the one-hour speci ...
- NHL Ups Sponsorships, Media Spending
MediaDailyNews, Wayne Friedman - Friday, January 28, 2011
The NFL isn't the only sport to crow about higher ratings a ...
- Audi Super Bowl Ad Puts Redefined Luxury In Driver's Seat
MediaDailyNews, David Goetzl - Friday, January 28, 2011
Audi will join the traffic jam of car ads in the Sup ...
- Ignon Manages NBC Account For Horizon Media
MediaDailyNews, - Monday, January 31, 2011
Horizon Media has hired entertainment marketing veteran Alex R. Ignon as seni ...
- Turbo Tax Owns NBC Sunday For 'All-Star' Push
MediaDailyNews, Wayne Friedman - Friday, January 28, 2011
With the big tax return selling season here, Turbo Tax decided ...
- NASCAR Airs Racing Specials In 3D
MediaDailyNews, David Goetzl - Friday, January 28, 2011
After TNT offered a NASCAR race in 3D last summer that air ...
- Fox Rebounds With 'Idol,' 'Bones' Improves
MediaDailyNews, Wayne Friedman - Friday, January 28, 2011
Long an also-ran on Thursday night, Fox has made up for ...
- Obama & The Entrepreneur's Creed
TV Board, Mark Lieberman - Monday, January 31, 2011
President Obama's State of the Union address last week gave a b ...
- Young Consumers: Cutting Cable Costs & Splurging on Movies May Not Be Contradictory
TV Watch, Wayne Friedman - Monday, January 31, 2011
What happens with theatrical movies never seem to be a predictor f ...
- NBCU/Comcast Readies For Mega-Marketing Packages
TVBlog, David Goetzl - Monday, January 31, 2011
Get ready for Ryan Seacrest to interview an animated bunny on E! ...
- Katie Couric: New Queen Of Talk Shows?
Around the Net In Media, Phyllis Fine - Friday, January 28, 2011
When CBS News anchor Katie Couric's contract expires in May, she m ...
- Kids Today -- No Predicting Their TV Tastes!
Around the Net In Media, Phyllis Fine - Friday, January 28, 2011
After Mike Donovan polled his college students on how and what th ...
- Comcast Gifts NBCU Employees, Ditches Peacock
Around the Net In Media, Phyllis Fine - Friday, January 28, 2011
In case NBC Universal employees are feeling at all ambivalent about Comcast ...
- Allstate, American Family Differ In Hispanic Approach
Marketing Daily, Tanya Gazdik - Thursday, January 27, 2011
A spinoff of its national general market advertising campaign, "Mayhem," Allstate ...
- Avis Ad Claims 'We Try Harder'
Marketing Daily, - Thursday, January 27, 2011
Avis Rent A Car is launching a new ad campaign that featur ...
- Time Warner Cable: Profits Rise, Fewer Subscribers
MediaDailyNews, Wayne Friedman - Thursday, January 27, 2011
Time Warner Cable registered big profit gains for its fourth quarter ...
- Healthier Food Ad Messages Generate Big Media Buzz
MediaDailyNews, Wayne Friedman - Thursday, January 27, 2011
Healthier messaging from big fast-food and confection companies is getting women ...
- Repping Verizon Ups TWC Ad Sales
MediaDailyNews, David Goetzl - Thursday, January 27, 2011
A deal where Time Warner Cable serves as a sales rep f ...
- When Your Kids 'Check it Out!'
Online Media Daily, George Simpson - Friday, January 28, 2011
The Washington Post -- which I was reading as I test-drove Ongo.c ...