- MLB Pitches A Big Opening Day Campaign
Marketing Daily, Karl Greenberg - Thursday, March 31, 2011
The initial salvo of TV and Web creative touts San Francisco Giant ...
- Greek Yogurt: Athenos 'Yiayia' Spot Beats Competitors
Marketing Daily, Karlene Lukovitz - Thursday, March 31, 2011
Kraft Athenos's new "Yiayia" campaign may have offended some Greek organizations, b ...
- 'Nightline' Is Late-Night Winner, Triple-Demo Threat
MediaDailyNews, Wayne Friedman - Thursday, March 31, 2011
In the midst of what may be the tightest race in yea ...
- Targeting 18-to-49s, NBC Turns To Celebrated Octogenarian
MediaDailyNews, David Goetzl - Thursday, March 31, 2011
NBC is looking to take advantage of the popularity of the 89-year-o ...
- FSN Rebranded As Root Sports
MediaDailyNews, - Thursday, March 31, 2011
Root Sports is the new brand identity for the three regional spor ...
- Bowled Over: ESPN Posts Best Quarter
MediaDailyNews, David Goetzl - Thursday, March 31, 2011
With the addition of the Bowl Championship Series and live sports becomi ...
- Tim Tebow Touts Brand In First Jockey TV Spot
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 31, 2011
Jockey International has launched its first TV spot with Denver Broncos ...
- Betty Still "White" Hot and Off Her Rocker
Around the Net In Media, Phyllis Fine - Thursday, March 31, 2011
If you're looking for ratings these days, why not go with ...
- Betty White Gets New NBC 'Rockers' Show
MediaDailyNews, David Goetzl - Thursday, March 31, 2011
NBC wants to take advantage of the popularity of the 89-year-old nam ...
- Social Media Increases Popularity For TV Viewer Comments
MediaDailyNews, Wayne Friedman - Wednesday, March 30, 2011
TV viewers continue to increase their usage of social media when ...
- African-Americans Watch Most TV, Asians Least
MediaDailyNews, Wayne Friedman - Wednesday, March 30, 2011
African-American U.S. homes used their televisions more than all other U.S. ethnici ...
- Beware The Ideas Of March
TV Board, Frank Maggio - Thursday, March 31, 2011
At last June's D8 Conference, Steve Jobs made some astute remarks abo ...
- Mobile TV Apps: TV Everywhere, And Everywhere Confusion
TV Watch, Wayne Friedman - Thursday, March 31, 2011
More live TV on iPads and tablets? Everyone wants a piece ...
- Libyan Crisis, Rising Commodity Costs May Cool Upfront Market
TVBlog, David Goetzl - Thursday, March 31, 2011
As trivial as it seems in light of his grisly lunacy, Gadhafi ...
- Weather Channel Launches Four-Screen Program Premiere Tonight
VidBlog, Steve Smith - Thursday, March 31, 2011
I decided a long time ago not to second-guess The Weather Channe ...
- CBS Ahead Of Pack Seeking Couric's Talk Show
Around the Net In Media, Phyllis Fine - Wednesday, March 30, 2011
CBS Television Distribution is currently the front-runner in the race to la ...
- Ion Media Tops List Of TV Station Owners By Reach
Around the Net In Media, Phyllis Fine - Wednesday, March 30, 2011
Ion Media ranks first among TV station owners in TV Newscheck's ranki ...
- Cutting The Cord? How To Get Live Broadcast TV On PC
Around the Net In Media, Phyllis Fine - Wednesday, March 30, 2011
In a post and a video, Gigaom reviews EyeTV One, a " ...
- Fanta Unveils Global 'Less Serious' Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, March 30, 2011
The strategic unification is a necessary next step for the brand, giv ...
- Three Olives Vodka Launches $10M Campaign
Marketing Daily, Tanya Gazdik - Tuesday, March 29, 2011
The animated campaign, which includes six 30-second and 15-second spots, is fr ...
- Kraft Mac Creates 'Instant' Twitter-Based TV Spot
Marketing Daily, - Tuesday, March 29, 2011
Kraft Macaroni & Cheese and agency Crispin Porter + Bogusky yesterday us ...
- Mediabrands Moves Toward Performance Comp, Cites Nielsen Deal
MediaDailyNews, David Goetzl - Tuesday, March 29, 2011
Mediabrands CFO Jeff Lupinacci said an exclusive deal with Nielsen will all ...
- Mad Men's Weiner Battling With AMC's Proposed Cuts
MediaDailyNews, - Tuesday, March 29, 2011
Matthew Weiner, creator of hit show "Mad Men" is fighting with AM ...
- Forecast: TV Regains Hefty Ad Levels
MediaDailyNews, Wayne Friedman - Tuesday, March 29, 2011
Television advertising revenues will regain their pre-recession levels next year, with Intern ...
- Diginet Crackle Airs Free TV, Movies
MediaDailyNews, Wayne Friedman - Tuesday, March 29, 2011
Sony Pictures Entertainment's midsized digital video platform, Crackle, now says it ...
- Adap.tv Adds $20M In Financing, MarketPlace Big Success
Online Media Daily, Gavin O'Malley - Tuesday, March 29, 2011
Video ad company Adap.tv on Tuesday said it closed $20 million ...
- Too Many Ad Messaging Opportunities? Don Draper Might Not Agree
TV Watch, Wayne Friedman - Wednesday, March 30, 2011
"Mad Men"'s financial tussle is way less mad than you may thin ...
- Comedy Central's New Top Marketer Is No Joke
TVBlog, David Goetzl - Wednesday, March 30, 2011
It quickly becomes clear that Walter Levitt is way too nice ...
- Mad Men Will Live To Smoke & Drink Another Day -- Perhaps Without Creator's Help
Around the Net In Media, Phyllis Fine - Tuesday, March 29, 2011
AMC announced today that the most famous ad men since Larry Ta ...
- The High Cost Of Covering So Many Foreign Catastrophes
Around the Net In Media, Phyllis Fine - Tuesday, March 29, 2011
Probably no big surprise, but 2011's unusually large share of major glob ...