- Mitsubishi Hopes To Heat Up Market For Ductless AC
Marketing Daily, Karl Greenberg - Tuesday, May 31, 2011
Joe Mastroianni, chief marketing officer at Mitsubishi Electric's heating, ventilation and a ...
- ABC Upfront Registers 9% CPM Gains
MediaDailyNews, Wayne Friedman - Tuesday, May 31, 2011
ABC and CW have been active in making some media agency upfro ...
- Tribune Names Larsen New Broadcast Boss
MediaDailyNews, Erik Sass - Tuesday, May 31, 2011
With most of its top executives replaced over the last year, Tribu ...
- Hoffman To EVP, Cox Media
MediaDailyNews, David Goetzl - Tuesday, May 31, 2011
Cox Media Group has named Bill Hoffman its new executive vice presiden ...
- Bamboom To Test Digital TV Distribution
MediaDailyNews, Wayne Friedman - Tuesday, May 31, 2011
Bamboom is currently looking for New York-area TV viewers to participate ...
- 3D Movies Sales Slide, 3D TV Grows
MediaDailyNews, Wayne Friedman - Tuesday, May 31, 2011
Entertainment executives may be seeing a softening of interest in 3D movie ...
- NBC To Air 'The Voice' Post-Super Bowl
MediaDailyNews, David Goetzl - Tuesday, May 31, 2011
NBC is so committed to the success of "The Voice," it announc ...
- Sharp Tells Men They Need Big TVs
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 31, 2011
Sharp's man-cave pitch says real men don't watch little screens. The compa ...
- Could More Ads Be Coming To Hulu?
Around the Net In Media, Phyllis Fine - Tuesday, May 31, 2011
News Corp. is negotiating with Hulu to allow the site to ha ...
- Nissan Asks: What If Everything Ran On Gasoline?
Marketing Daily, Karl Greenberg - Friday, May 27, 2011
The effort includes four 15-second teasers and a 60-second ad. Says ...
- Fox Gets Impressive CPMs For Upfront, Trades On 'X Factor'
MediaDailyNews, David Goetzl - Friday, May 27, 2011
The upfront deal-making has begun. Fox closed a significant amount of busines ...
- Upfront Deals In Motion, Network Haul Could Hit $9.2B
MediaDailyNews, Wayne Friedman - Friday, May 27, 2011
Media buyers say Fox is initially asking 14% increases on the CP ...
- ACRM?
TV Board, Bob DeSena - Tuesday, May 31, 2011
I recently received a customer service call from a local retailer advisi ...
- Entertainment Sharing: More To Come, But How Much Is Enough?
TV Watch, Wayne Friedman - Tuesday, May 31, 2011
Sharing is the calling card in the current entertainment world. People increasing ...
- CBS Takes Measured Gamble By Changing 'Rules'
TVBlog, David Goetzl - Tuesday, May 31, 2011
CBS hasn't been shy about rolling the prime-time dice in recent year ...
- Bloomberg Says Comcast Disobeying Merger Terms
Around the Net In Media, Phyllis Fine - Friday, May 27, 2011
Hear the flash of corporate swords. Bloomberg LP, which opposed the NBC-Comca ...
- Jon Hamm To Direct 'Mad Men' Premiere Episode
Around the Net In Media, Phyllis Fine - Friday, May 27, 2011
"Wheels have officially been set in motion" for Jon Hamm to dire ...
- Study: 3DTV Owners Happy With Viewing Experience
Around the Net In Media, Phyllis Fine - Friday, May 27, 2011
Early adopters say they really like their 3D TVs, according to ...
- Oprah Finale Grabs 18 Million Viewers, Major Ad Time
MediaDailyNews, Wayne Friedman - Thursday, May 26, 2011
"The Oprah Winfrey Show" ended her syndicated show with her biggest ratin ...
- Live Ore-Ida Spot On 'Ellen' Sizzles
MediaDailyNews, David Goetzl - Thursday, May 26, 2011
Heinz's top North American executive said that a live commercial on t ...
- TV Audience Ratings: Less And Less Relevant for Advertisers
TV Board, John R. Osborn - Friday, May 27, 2011
With the National Television Upfront presentations for the 2011/2012 season completed, it ...
- Farewell, Oprah. R.I.P., Daytime TV
TV Board, Ed Martin - Friday, May 27, 2011
n terms of regularly scheduled daily broadcast programming, Oprah Winfrey's prolonged sw ...
- Fox Tries For Advertiser Love With Facebook 'Likes'
TVBlog, David Goetzl - Friday, May 27, 2011
Now that Nielsen is melding online and mobile viewing into its overa ...
- Oprah Preaches Her Way Good-Bye
Around the Net In Media, Phyllis Fine - Thursday, May 26, 2011
The historic last episode of Oprah Winfrey's syndicated talk show ran yesterda ...
- Kyocera Effort Opts For Substance Over Style
Marketing Daily, Aaron Baar - Wednesday, May 25, 2011
"Our thinking was guided by Kyocera's president, who believes we're really ...
- DoubleTree In Largest Campaign In Recent History
Marketing Daily, Tanya Gazdik - Wednesday, May 25, 2011
DoubleTree by Hilton is launching a year-long, global rebranding initiative that includ ...
- Mitchum Pitches Pits In New Global Campaign
Marketing Daily, Karl Greenberg - Wednesday, May 25, 2011
The television, print, digital, social media, point-of-sale, out-of-home and radio effort cente ...
- To Cut, Or Not To Cut: That Will Be The Question At MPG's Next 'Collaborative'
MediaDailyNews, - Thursday, May 26, 2011
At a special luncheon session of its periodic Collaborative Alliance meetings taki ...
- Forecast: TV Retrans Dollars To $3.6B By 2017
MediaDailyNews, Wayne Friedman - Wednesday, May 25, 2011
TV stations' new retrans revenues will more than double in six yea ...
- MyNetworkTV Favors Crime Next Season
MediaDailyNews, David Goetzl - Wednesday, May 25, 2011
MyNetworkTV, operated by News Corp.'s Fox group, is dropping two game sho ...