- CW Elevates Haskins To EVP Marketing, Digital
MediaDailyNews, Wayne Friedman - Wednesday, November 30, 2011
CW's longtime marketing executive Rick Haskins is staying with the network aft ...
- Weather Channel Debuts New App
MediaDailyNews, David Goetzl - Wednesday, November 30, 2011
In a signal that iPad design might serve as an inspiration f ...
- Kids Watching More TV
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 30, 2011
More preteen children are watching television this fall than last, according ...
- NBA Broadcasters Courting Advertisers Again
Around the Net In Media, Phyllis Fine - Wednesday, November 30, 2011
NBA broadcasters are attempting to recoup the loss of roughly $100 milli ...
- Mobilizing On-The-Go Moms
Engage:Moms, Abby Auerbach - Wednesday, November 30, 2011
Moms are on the go, go, go...carpooling kids, working out of t ...
- Purina Enlists YouTube's Talking Dog
Marketing Daily, Tanya Gazdik - Tuesday, November 29, 2011
Mishka, the talking Husky who has garnered millions of YouTube views, ...
- Madison Avenue Expat Wieser Forecasts Ad Industry's 'New Normal'
MediaDailyNews, Joe Mandese - Wednesday, November 30, 2011
In his first official ad spending forecast since leaving the ad industr ...
- Sweeps: CBS Wins Total Viewers, But Fox Nabs Key Adults
MediaDailyNews, Wayne Friedman - Tuesday, November 29, 2011
Though TV monthly sweeps -- like the one just completed in Novemb ...
- Telemundo Links Sears, Kmart For 'Una Maid'
MediaDailyNews, David Goetzl - Tuesday, November 29, 2011
Retail partners Sears and Kmart will integrate products fronted by both t ...
- Media Insights Q&A With Simulmedia's Jack Smith
TV Board, Charlene Weisler - Wednesday, November 30, 2011
Jack Smith has the unusual title of Chief Product Officer for Simulmedi ...
- What TV Shows Can Learn From Indie Movies
TV Watch, Wayne Friedman - Wednesday, November 30, 2011
Some niche, independent movies will never be mass hits; the same c ...
- Yes, iTV Is Coming
Around the Net In Media, Phyllis Fine - Tuesday, November 29, 2011
Apple is partnering with Sharp to develop a TV synchronized with oth ...
- For Pay TV, Encouraging Words Seldom Heard: More Rating, Subscriber Dips
Around the Net In Media, Phyllis Fine - Tuesday, November 29, 2011
Here's the latest spate of reports on how pay TV's doing, a ...
- Hamilton Beach Bows First Ads Since '09
Marketing Daily, Karl Greenberg - Monday, November 28, 2011
Appliance maker Hamilton Beach is launching three new household products-a new li ...
- Falcon Named EVP News, Alt Programming For Telemundo
MediaDailyNews, Fern Siegel - Monday, November 28, 2011
Telemundo Media announced today that Hispanic news vet Alina Falcon has be ...
- Traditional TV Still Reaches Key Student Demo
MediaDailyNews, Wayne Friedman - Monday, November 28, 2011
All students, college and high school, still do most of their ...
- In Red: 'Conan' Ratings Drop Year-To-Year
MediaDailyNews, David Goetzl - Monday, November 28, 2011
Ratings for the late-night "Conan" show, now into its second year, ha ...
- 'Once Upon A Time' No Fantasy In Ratings Department
MediaDailyNews, Wayne Friedman - Monday, November 28, 2011
A big surprise this season for ABC continues to be the performan ...
- Driven To Distraction -- In Cars And In Front Of The TV
TV Watch, Wayne Friedman - Tuesday, November 29, 2011
Driven to distraction on the highway? No, I'm not talking about texti ...
- Hoop It Up: NBA To End Lockout With Xmas Game
Around the Net In Media, Phyllis Fine - Monday, November 28, 2011
The National Basketball Association has ended its nearly six-month-long work stoppage a ...
- Regis Plots Return To TV
Around the Net In Media, Phyllis Fine - Monday, November 28, 2011
Days after Regis Philbin signed off on his long-time talk show, ...
- Samsung Mobile Campaign Mocks 'Gotta Haves'
Marketing Daily, Aaron Baar - Thursday, November 24, 2011
"We've already got millions of people using [it] as their smartphone ...
- ABC Site Offers Free Music Downloads
MediaDailyNews, David Goetzl - Sunday, November 27, 2011
ABC is continuing its emphasis on free music as a promotional platfor ...
- Retails Stock 3D TVs, More Content Expected
MediaDailyNews, Wayne Friedman - Sunday, November 27, 2011
Although there have been some weak overall TV sales activity of lat ...
- NBC News Beefs Up Digital Media
Online Media Daily, Fern Siegel - Monday, November 28, 2011
NBC News is adding two new staffers to its digital media departm ...
- TidalTV Taps Korrelate For Offline Sales
Online Media Daily, Erik Sass - Sunday, November 27, 2011
Advertisers and publishers are still struggling to connect online marketing messages wi ...
- All I Want for Christmas Is An Apple Television
Online Spin, Matt Straz - Monday, November 28, 2011
Back in October I predicted that 2012 would be the Year ...
- Good News Ratings Aren't Helping NBC's Primetime
TV Watch, Wayne Friedman - Monday, November 28, 2011
V news is good news for NBC. The top-rated "NBC Nightly Ne ...
- Muppets Launches Racy Ad Campaign For Movie
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 25, 2011
In hopes of luring in a wider audience, including parents who lov ...
- Jenny's Not On The Block Today
Around the Net In Media, Phyllis Fine - Friday, November 25, 2011
The discovery that a Fiat ad showing Jennifer Lopez returning to h ...