- John Hancock Promises 'You Are Not Alone'
Marketing Daily, Tanya Gazdik - Wednesday, March 28, 2012
John Hancock Financial Services is launching its first work under Chief Marketi ...
- Siri Users Embrace TV Voice Recognition
MediaDailyNews, David Goetzl - Tuesday, March 27, 2012
The movement in the TV business to allow voice recognition to sele ...
- Should TV And Advertising Be Businesses Without Rules?
TV Watch, Wayne Friedman - Wednesday, March 28, 2012
You know the HBO marketing line "It's not TV; It's HBO." Th ...
- Personalized TV Tune-In Video Ads Boost Interaction by 40%
VidBlog, Daisy Whitney - Wednesday, March 28, 2012
Personalization works. At least, that's what cable network CMT learned during t ...
- How VH1 Became 'An Even Tackier Bravo'
Around the Net In Media, Phyllis Fine - Tuesday, March 27, 2012
What do OWN and VH-1 have in common? They're among the ...
- Checking Out 'The Pitch' Trailer
Around the Net In Media, Phyllis Fine - Tuesday, March 27, 2012
"Oy," is Steve Hall's comment after watching the trailer for "The Pitch ...
- Piggly Wiggly Uncorks 'Local Since Forever'
Marketing Daily, Sarah Mahoney - Tuesday, March 27, 2012
The Charleston, S.C.-based chain is using a two-minute spot to kick o ...
- Lee Majors Not In New Mazda Campaign
Marketing Daily, Karl Greenberg - Monday, March 26, 2012
Mazda is launching what it is calling an "inside-out" ad campaign ...
- Corona Evolves 'Find Your Beach'
Marketing Daily, Tanya Gazdik - Monday, March 26, 2012
Corona Extra is striving to evolve the "Find your beach" tagline th ...
- Sex May Sell, But Age/Sex Cells Do Not: CBS, General Mills Call For The End Of Demos
MediaDailyNews, Joe Mandese - Tuesday, March 27, 2012
In a major push to shift the ad industry's focus from t ...
- Jones To Lead National Sales For NBC Stations
MediaDailyNews, Fern Siegel - Monday, March 26, 2012
NBC Owned Television Stations named Cathy Jones senior vice president of nation ...
- CBS Research: TV Drives WOM In Digital World
MediaDailyNews, David Goetzl - Monday, March 26, 2012
Much has been made about TV driving online social media interaction. B ...
- NCAA Shoots CBS A Sunday Night WIn
MediaDailyNews, Wayne Friedman - Monday, March 26, 2012
NCAA's March Madness had to share the madness with the premiere ...
- Will Comcast's New Xbox Service Hurt Netflix?
PolicyBlog, Wendy Davis - Tuesday, March 27, 2012
Comcast this week rolled out a new free service allowing customers w ...
- TV 'Friends' Social Nets At The Expense Of Radio, Print, and Other Media
TV Watch, Wayne Friedman - Tuesday, March 27, 2012
Social media is getting more ad revenue. But the dollars are comi ...
- New Puristics Takes On Unilever and J&J
Marketing Daily, Sarah Mahoney - Friday, March 23, 2012
There's a new player in the mass end of the natural skin-ca ...
- Infiniti Goes For Acura With JX
Marketing Daily, Karl Greenberg - Friday, March 23, 2012
Infiniti is hoping to fill a gap in its product lineup a ...
- Ipsos, Innerscope Team For 'emoTV': Measure Unconscious Response To TV
MediaDailyNews, Joe Mandese - Monday, March 26, 2012
Media researcher Ipsos MediaCT has teamed with neuromarketing researcher Innerscope Research f ...
- Maggio Puts erinMedia Patents On The Block, Sealed Bids Set For Thursday
MediaDailyNews, Joe Mandese - Monday, March 26, 2012
Four years after settling a federal antitrust suit against Nielsen, Frank Magg ...
- 'Touch' Hit Viewers, 'Vampire' Draws Blood
MediaDailyNews, Wayne Friedman - Friday, March 23, 2012
Fox's big marketing push for "Touch" came in pretty much as expect ...
- With The 2012-2013 Upfront Near, Which Networks Will Give More -- Digitally?
TV Watch, Wayne Friedman - Monday, March 26, 2012
Just weeks before the upfront, you might be wondering which networks a ...
- Sorry, Internet -- Television Still Getting Last Laugh
Video Insider, Ashkan Karbasfrooshan - Monday, March 26, 2012
If your business model requires the largest marketers shifting the bulk ...
- ABC Testing Multiscreen Ad Packages
Around the Net In Media, Phyllis Fine - Friday, March 23, 2012
As part of a general multiscreen trend in recent development meetings betwe ...
- Bloomberg TV, CNN Face Layoffs
Around the Net In Media, Phyllis Fine - Friday, March 23, 2012
Here come tales of two TV-based layoffs as channels shift priorities. Firs ...
- Our Absolutely Last Spoiler-Free Item On 'Mad Men'
Around the Net In Media, Phyllis Fine - Friday, March 23, 2012
Two days from Season 5's premiere episode, the barrage of media covera ...
- DirecTV Rolls Out Movie-Streaming App Update
Around the Net In Media, Phyllis Fine - Friday, March 23, 2012
Satellite TV provider DirecTV launched an update to its iPad app th ...
- It's A Wrap! Nissan's Next Five
Marketing Daily, Karl Greenberg - Friday, March 23, 2012
Also brand new is an ad campaign that will presage the arriv ...
- Coke To Focus On Events, Loses Faith In 30-Second Spot
MediaDailyNews, David Goetzl - Thursday, March 22, 2012
Coca-Cola looks to focus its TV ad spending on so-called DVR-proof event ...
- 3D Much Hype, TV, Movie Revs Drop
MediaDailyNews, Wayne Friedman - Thursday, March 22, 2012
Technology-minded TV companies should take note of how new high-tech movies far ...
- 'Whitney,' 'Criminal' Rise, But 'Bent' Went Bust
MediaDailyNews, Wayne Friedman - Thursday, March 22, 2012
The new NBC show "Bent" pulled in with the lowest rating ev ...