- Nespresso First-Ever U.S. Television Campaign
Marketing Daily, Karl Greenberg - Monday, April 30, 2012
The division of Nestle is doing its first-ever TV ad campaign ...
- 20% Of Americans Connect TVs To Internet
Marketing Daily, Aaron Baar - Monday, April 30, 2012
Game consoles are the most popular gateway, followed by TVs and Blu-R ...
- Time Warner Investments Helps Fund Simulmedia
MediaDailyNews, David Goetzl - Monday, April 30, 2012
Simulmedia, which uses set-top-box data to help advertisers hone in on ...
- Honda Steers 'Power Of IX'
MediaDailyNews, David Goetzl - Monday, April 30, 2012
Honda has inked a deal with ESPN to back a multiplatform initiati ...
- 'Good WIfe,' 'Family Guy' Hold Attention
MediaDailyNews, Wayne Friedman - Monday, April 30, 2012
The TV term "season low" for a network TV show usually can ...
- 20% Of Americans Connect TVs To Internet
Online Media Daily, Aaron Baar - Monday, April 30, 2012
More than one-fifth of U.S. households (about 27 million total) have ...
- Second Screen: What Are Tablet Users Doing While TV Viewing?
Around the Net In Media, Phyllis Fine - Monday, April 30, 2012
What are those reported 45% of U.S. tablet owners who use the ...
- Is Streaming Hurting Kids' Channels?
Around the Net In Media, Phyllis Fine - Monday, April 30, 2012
"We've got hard data: Netflix really is killing Nickelodeon," is the headli ...
- FCC Plays Politics, Orders TV Stations To Publish Ad Rates Online
MediaDailyNews, Wayne Friedman - Friday, April 27, 2012
TV political advertising data, available to the public at TV stations a ...
- Report: Providence Wants Out Of Hulu
MediaDailyNews, Wayne Friedman - Friday, April 27, 2012
One of Hulu's owners, media investment company Providence Equity Partners, is reported ...
- Seacrest Expands NBCU Duties
MediaDailyNews, Fern Siegel - Friday, April 27, 2012
Ryan Seacrest has completed a new two-year deal with NBCUniversal that expan ...
- Smart TV Ads Gain Greater Consumer Reach
MediaDailyNews, Wayne Friedman - Friday, April 27, 2012
Ads and messaging in and around smart/Internet-connected TVs can make for ...
- Tablet Second Screening Captures Every Demo
MoBlog, Steve Smith - Monday, April 30, 2012
Prime time is tablet time, Nielsen finds in its latest snapshot ...
- Undertone Goes On-The-Air, Uses TV To 'Pitch' Online Ad Buys
Online Media Daily, Joe Mandese - Monday, April 30, 2012
Last year, more than 4.8 trillion display ads were served online, accordi ...
- Report: Hulu To Block Cord-Cutters
PolicyBlog, Wendy Davis - Monday, April 30, 2012
Cord-cutting has gotten a lot of press, but the total number ...
- Simulmedia Raises $6 Million, New Round Will Help Rollout Of Targeted TV Ad Net
Raw, Joe Mandese - Monday, April 30, 2012
Simulmedia, the targeted TV ad company created by online behavioral targeting pione ...
- Guyardo Adds Addressable, Digital Ad Sales At DirecTV
Raw, Joe Mandese - Monday, April 30, 2012
Paul Guyardo has been named executive vice president, Chief Revenue & Marketi ...
- Do Other Media Need Upfront Markets?
TV Watch, Wayne Friedman - Monday, April 30, 2012
Will there be more value, real and perceived, in the upfront th ...
- If The Web Helps TV Advertising, What Will Help Online Video Ads? Better Programming
Video Insider, Ashkan Karbasfrooshan - Monday, April 30, 2012
What the Web lacks and was/is television's ace, perhaps, is programming. On ...
- GroundLink Appeals To Secret Agent Inside
Marketing Daily, Aaron Baar - Thursday, April 26, 2012
Car-service company GroundLink is looking to build national awareness by appealing ...
- Belo Airs Uptick In Q1 Revs
MediaDailyNews, Wayne Friedman - Thursday, April 26, 2012
TV station group Belo Corp.'s first-quarter results inched up, due in pa ...
- DIY, PBS Kids, NFL Viewers Generate Best Ad Response
MediaDailyNews, Wayne Friedman - Thursday, April 26, 2012
Hammers and nails, small furry animals and toys, and perhaps some be ...
- Journal Communications: Broadcast Revs Up, Print Down
MediaDailyNews, Erik Sass - Thursday, April 26, 2012
According to Journal Communications, which publishes the "Milwaukee Journal Sentinel" among oth ...
- You've Got To Hand It To 'The Client List' -- And To 'Mad Men'
TV Board, Ed Martin - Friday, April 27, 2012
Television never ceases to amaze me. Just when I think I've se ...
- TV Somewhere: When Everywhere Doesn't Work (Like With Kids)
TV Watch, Wayne Friedman - Friday, April 27, 2012
For many years, broadcast viewer erosion due to cable grabbed big headline ...
- Brand USA, By Roseanne Cash, JWT
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 26, 2012
Check out this new TV spot for the United States of Americ ...
- Yes, Broadband And TV Are Linked
Around the Net In Media, Phyllis Fine - Thursday, April 26, 2012
"For those who even doubt that the future of TV involves broadband ...
- Will Dogs Watch TV?
Around the Net In Media, Phyllis Fine - Thursday, April 26, 2012
Can dogs actually benefit from watching TV, as the creators of 24-ho ...
- Oxygen Doubles Original Shows, Gets 'Confidential'
MediaDailyNews, David Goetzl - Wednesday, April 25, 2012
Oxygen says it will boost its original programming offerings by 50% a ...
- Meredith's TV Revs Solid, Top Magazines' Poor Performance
MediaDailyNews, Wayne Friedman - Wednesday, April 25, 2012
Revenues from Meredith's TV stations grew 10% to $78 million, benefiting fr ...