- NBC's Initial Olympics 'Trials' Win Tepid Ratings
MediaDailyNews, Wayne Friedman - Monday, June 25, 2012
Looking to entice sports viewers for its big August London Olympics pus ...
- Media Influence On Purchase Decisions
Research Brief, Jack Loechner - Tuesday, June 26, 2012
According to The Media Comparisons Study, from TVB with Knowledge Networks, consume ...
- Boys Like 'Girls'
TV Board, Gary Holmes - Tuesday, June 26, 2012
So after all the predictions that HBO's "Girls" would be the ne ...
- When It Comes To TV Partners -- Who Really Needs Whom?
TV Watch, Wayne Friedman - Tuesday, June 26, 2012
If we're engaged in a TV partnership, do you need me mo ...
- Ford Runs Its First Spanish-Language Ad On Broadcast
Around the Net In Media, Phyllis Fine - Monday, June 25, 2012
In a first for NBA, ABC and Ford, a Spanish-language ad (wi ...
- Boost Mobile Launches WNBA Ad
Marketing Daily, Karl Greenberg - Friday, June 22, 2012
Boost Mobile, the first-ever marquee partner of the WNBA, is launching ...
- Nielsen's TV Brand Effect Launches in China, Germany
MediaDailyNews, David Goetzl - Monday, June 25, 2012
Nielsen has moved to a second European territory and Asia with i ...
- Lifetime Picks Up Cherry's 'Devious' Series
MediaDailyNews, Fern Siegel - Friday, June 22, 2012
Lifetime has picked up the new drama "Devious Maids" from executive produc ...
- NBA Finals Nets 15 Million Viewers For ABC
MediaDailyNews, Wayne Friedman - Friday, June 22, 2012
ABC continued to soar with the NBA Finals, ending on Thursday nigh ...
- A La Carte Cable Scenario: Pricey, Fewer, And Less-Profitable Channels, Viewer Hunger?
TV Watch, Wayne Friedman - Monday, June 25, 2012
In an unbundled, a la carte cable TV world, you are looki ...
- NBC News To Debut Web Site Separate From MSNBC's
Around the Net In Media, Phyllis Fine - Friday, June 22, 2012
NBC News is set to debut its own Web site, finally separa ...
- Supreme Court Ruling On Indecency Fees Fails To Clarify Issue
Around the Net In Media, Phyllis Fine - Friday, June 22, 2012
Imagine a world where it would be O.K. to use particularly fo ...
- Note To TV: Get Your Own-Label Social Media
MediaDailyNews, Mike Bloxham - Friday, June 22, 2012
If a minor UK politician can launch something Twitter like in h ...
- TV, Video Viewing Climbs On Digital Devices
MediaDailyNews, Wayne Friedman - Thursday, June 21, 2012
Watching paid video content on mobile devices is climbing --- but gami ...
- Twitter's Move To TV Could Face Overload Challenges
Online Media Daily, Laurie Sullivan - Thursday, June 21, 2012
Every image tells a story on television, but not a complete pictu ...
- ABC's 'The Glass House' Is A Toxic 'Big Brother' Wannabe
TV Board, Ed Martin - Friday, June 22, 2012
I wonder if "The Glass House" will actually last through the summe ...
- Not So 'Fleeting': Indecency Issues Remain For Viewers And Marketers
TV Watch, Wayne Friedman - Friday, June 22, 2012
The public airwaves and indecency: We all know where we stand ...
- Ann Curry To Be Replaced On 'Today'
Around the Net In Media, Phyllis Fine - Thursday, June 21, 2012
Ann Curry is apparently going to be replaced as co-host of NBC ...
- Warner Bros. Syndicates 'Two Broke Girls' To CBS, TBS
Around the Net In Media, Phyllis Fine - Thursday, June 21, 2012
Warner Bros. sold syndication rights to its freshman(woman?) series "Two Broke Girl ...
- U.S. TV Shows Find Online Success Abroad
Around the Net In OMD Europe, Nina Lentini - Wednesday, June 20, 2012
Shows like House, Grey's Anatomy or Mad Men have been a h ...
- Under Armour Launches Spine RPM Shoes
Marketing Daily, Karl Greenberg - Wednesday, June 20, 2012
The message that Spine is not just for runners but also athlet ...
- Cadillac Talks Tech With New XTS
Marketing Daily, Karl Greenberg - Wednesday, June 20, 2012
Jim Vurpillat tells "Marketing Daily" that deliberately targeting younger consumers doesn't wo ...
- The Art Of The Sell (Part 2): Winding Up For The Pitch
Marketing: Entertainment, Alison Hill - Thursday, June 21, 2012
Hey, all you Shonda Rhimeses and Jerry Bruckheimers in the making: ...
- Big TV Manufacturers Debut Platform-Independent Alliance
MediaDailyNews, Wayne Friedman - Wednesday, June 20, 2012
Big TV companies LG Electronics and TP Vision (which manufactures Philips-branded ...
- Broadcast Dips, Cable Holds As Season Ends
MediaDailyNews, Wayne Friedman - Wednesday, June 20, 2012
Looking at the last third of the TV 2011-2012 season -- ov ...
- Twitter Taps Graver To Forge TV Partnerships
Online Media Daily, Fern Siegel - Wednesday, June 20, 2012
Twitter hired veteran TV executive Fred Graver to lead efforts striking partnershi ...
- New Adap.tv Tool To Aid Media Buyers' Potential Ad Results
Online Media Daily, Gavin O'Malley - Thursday, June 21, 2012
Adap.tv is expected to debut a new tool on Thursday designed ...
- Return-Path-Data Lexicon: EBIF
TV Board, Jane Clarke - Thursday, June 21, 2012
Standardization, whether of terms, definitions, edit rules, measurement protocols or watermarking remai ...
- Not Totally Forgettable: Those High-Rated But Canceled Network Shows
TV Watch, Wayne Friedman - Thursday, June 21, 2012
Every year we get one of these: a high-rated new TV sh ...
- To Bundle or Not To Bundle - That Is the Question for T/V (Television/Video)
Video Insider, John R. Osborn - Thursday, June 21, 2012
For those enterprises still receiving substantial cash from the traditional television busine ...