- Sky Opens Premier League Content To All
Around the Net In OMD Europe, Nina Lentini - Thursday, January 31, 2013
Sky is to offer Premier League football content to non-subscribers for t ...
- Samsung Mocks Super Bowl Rules
Marketing Daily, Aaron Baar - Thursday, January 31, 2013
In a preview to an ad scheduled to appear during the footba ...
- Tweets Drive Lincoln Super Bowl Creative
Marketing Daily, Karl Greenberg - Thursday, January 31, 2013
Jimmy Fallon also played a role when he hosted the initial pit ...
- GoPro's Strategy Does End Run Around Super Bowl
Marketing Daily, Carrie Cummings - Thursday, January 31, 2013
The camera marketer has settled on nine local markets to air i ...
- Viacom Slammed, TV Posts 6% Rev Declines
MediaDailyNews, Wayne Friedman - Thursday, January 31, 2013
Viacom had a rough fiscal first-quarter 2013 down 16% in revenue ...
- The Future of TV Advertising Lies In RTB
Programmatic Insider, Christopher Hansen - Thursday, January 31, 2013
Real-time bidding has become so entrenched in online media buying that it ...
- All The Super Bowl Ads
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 31, 2013
When it comes to being over-teased by Super Bowl advertisers, many ...
- Twitter Ups Its Super Bowl Game
Around the Net In Media, Phyllis Fine - Thursday, January 31, 2013
Twitter will be more visible than ever on Super Bowl day, wi ...
- Inside Story: How 'Smash' Crashed Last Season
Around the Net In Media, Phyllis Fine - Thursday, January 31, 2013
Next Tuesday will mark the second season premiere of "Smash," the sh ...
- MiO Fit Launch Lays Ground For Super Bowl Ad
Marketing Daily, Karlene Lukovitz - Wednesday, January 30, 2013
The full spot, from TAXI New York, is under wraps until t ...
- Philly Cream Cheese Campaign: We Set the Standard
Marketing Daily, Karlene Lukovitz - Thursday, January 31, 2013
This spot and all of the ads tell the "story behind t ...
- Is Nielsen's Purchase of Arbitron Good For The Media Business?
MediaDailyNews, Charlene Weisler - Thursday, January 31, 2013
Probably one of the biggest media deals in recent years has be ...
- Capobianco Upped To Director, National Sales, YES Network
MediaDailyNews, Fern Siegel - Wednesday, January 30, 2013
Joe Capobianco has been promoted to director, national sales at the Y ...
- Execs Favor Brand-Specific Ratings, But C3 Remains
MediaDailyNews, Steve McClellan - Wednesday, January 30, 2013
The Association of National Advertisers' commercial ratings "summit" meeting discussed the feasibili ...
- Adap.tv Streamlines Ad Verification, Enhances Ad Targeting
Online Media Daily, Gavin O'Malley - Wednesday, January 30, 2013
In an effort to bolster brands' confidence in the effectiveness of onli ...
- NHL, BlackBerry Renew Pact
Raw, Mark Walsh - Thursday, January 31, 2013
The NHL has renewed its North American media partnership with BlackBerry. Und ...
- New Concept: All TV Performers Want To Get Paid
TV Watch, Wayne Friedman - Thursday, January 31, 2013
Everyone wants a piece of the TV pie, even supposedly "amateur" NC ...
- 'How I Met Your Mother' Renewed For Ninth, Final Season
Around the Net In Media, Phyllis Fine - Wednesday, January 30, 2013
After much dithering by its creators, "How I Met Your Mother" h ...
- Sadly, New Apple TV Even Smaller Than Current Version
Around the Net In Media, Phyllis Fine - Wednesday, January 30, 2013
"Apple is getting ready to launch the next generation Apple TV &mdas ...
- Favorite TV Doc Set To Close Hearst Magazine Deal
Around the Net In Media, Phyllis Fine - Wednesday, January 30, 2013
Cardiologist and host of his own high-rated afternoon talk show Dr. Mehm ...
- Official Hashtags Help Keep Conversation Going
Marketing Daily, Aaron Baar - Tuesday, January 29, 2013
Viewers tweet about a particular program about 1,200% more when the sh ...
- Century 21 Re-Ups For Super Bowl
Marketing Daily, Tanya Gazdik - Tuesday, January 29, 2013
Century 21 is joining the trend of showing off its Super Bo ...
- Barbasol, Axe Get Mighty Manly
Marketing Daily, Sarah Mahoney - Tuesday, January 29, 2013
In the biggest ad endeavor ever for Barbasol, launched in 1919, ...
- Costs For TV Spots Rocket 7%
MediaDailyNews, Steve McClellan - Tuesday, January 29, 2013
Production costs for TV ads jumped sharply in 2011 after being near ...
- TV Records Uptick In Dual-Screen Viewing
MediaDailyNews, Wayne Friedman - Tuesday, January 29, 2013
Not only will there more second screens in consumers' living rooms ...
- Stardome Airs Fox Deportes Content
MediaDailyNews, Erik Sass - Tuesday, January 29, 2013
Stardome Radio Networks has signed a deal giving it access to Spanish-langua ...
- Fox's 'Following' Follows Strong Ratings
MediaDailyNews, Wayne Friedman - Tuesday, January 29, 2013
Fox's new show "The Following" has done something no new network dra ...
- Super Bowl TV Viewers Increase Web Traffic By 20%
Online Media Daily, Laurie Sullivan - Tuesday, January 29, 2013
Super Bowl advertisers will see a 20% rise in Web traffic ...
- YouTube Tries Carving A Niche In Lower-Level Subscription Video
TV Watch, Wayne Friedman - Wednesday, January 30, 2013
YouTube, looking to move into another digital video deal --- one th ...
- Making Liz LemonAde: '30 Rock' Homages Include Ben & Jerry's Flavor
Around the Net In Media, Phyllis Fine - Tuesday, January 29, 2013
Lots of
features appearing on
New York magazine's site to commemora ...