- TVGN Hires 2 Marketing Execs
MediaDailyNews, Fern Siegel - Thursday, October 31, 2013
Nicole Sabatini was named senior vice president of marketing for TVGN. ...
- CBS, Nielsen To Measure Cross-Media TV, Radio Campaigns
MediaDailyNews, Wayne Friedman - Thursday, October 31, 2013
Looking to better sell its entire reach for local media advertisers, C ...
- Time Warner Cable Posts Mixed Results: Net Biz Up, Video Down
MediaDailyNews, Wayne Friedman - Thursday, October 31, 2013
Time Warner Cable, the second-biggest U.S. cable operator, posted mixed third-quarter result ...
- ABC Sells Out Ads For 2014 Oscars
Around the Net In Media, Phyllis Fine - Thursday, October 31, 2013
Ad inventory for ABC's March 2 broadcast of the Academy Awards ...
- From Drab To Fab: Marketing Plan Crash
Marketing Daily, Laura Patterson - Thursday, October 31, 2013
The planning season is upon us. So develop those blueprints, collect yo ...
- Kia Brings Back Blake As Optima Superhero
Marketing Daily, Karl Greenberg - Wednesday, October 30, 2013
The first ad, in 60- and 30-second versions, acts like a '70s-sty ...
- TV Series Gives DreamWorks $18M In Q3 Profit
MediaDailyNews, Fern Siegel - Wednesday, October 30, 2013
DreamWorks Animation TV series and specials segment contributed revenue of $18.2 milli ...
- Dems, GOP Voters Pick Favorite Brands
MediaDailyNews, Wayne Friedman - Wednesday, October 30, 2013
If your political affiliation is Republican in the U.S. you are le ...
- NBC Sings With 'Voice,' CBS Gains Slight Uptick
MediaDailyNews, Wayne Friedman - Wednesday, October 30, 2013
Much remained the same for the broadcast networks for the sixth Tuesd ...
- NEW! Walmart Canada Pays Homage To Moms That Live For Halloween
Out to Launch, Amy Corr - Thursday, October 31, 2013
Walmart Canada launched a TV campaign for Halloween starring a mother w ...
- Courting Failure To Find Hot Players - Or Programming
TV Watch, Wayne Friedman - Thursday, October 31, 2013
An anonymous NBA general manager, quoted in ESPN The Magazine, plans ...
- Halloween Horrors: Are 'Supernatural,' 'Teen Wolf' And Other Monster Shows Believable In The Digital Age?
TVBlog, Ed Martin - Thursday, October 31, 2013
On this Halloween day I have found myself contemplating the strange histo ...
- CBS News Considering 24-Hour Digital Video Service
Around the Net In Media, Phyllis Fine - Wednesday, October 30, 2013
CBS News is "quietly developing" a digital video project that would probab ...
- 'People' Mag Sets TV Special For Late 2014
Around the Net In Media, Phyllis Fine - Wednesday, October 30, 2013
People magazine is partnering with Dick Clark Productions for a two-hour ...
- Protection 1 Guards Everything (Including Cookies)
Marketing Daily, Aaron Baar - Tuesday, October 29, 2013
Protection 1, which offers business and home security, has enlisted sports rad ...
- Glankler Named EVP, GM For Fremantle Media Kids
MediaDailyNews, Fern Siegel - Tuesday, October 29, 2013
Rick Glankler, who previously held posts at Mattel/Fisher Price and HIT Entertainmen ...
- TV Ratings Don't Always Correlate With Favorite Shows
MediaDailyNews, Wayne Friedman - Tuesday, October 29, 2013
There are TV ratings -- and then how viewers really feel abo ...
- NBC Leads New Season, Fox Scores With World Series
MediaDailyNews, Wayne Friedman - Tuesday, October 29, 2013
NBC still leads after five weeks of the new broadcast TV seas ...
- Klout Score Becomes Trigger For Twitter Tweets In Broadcast Television, Paid Media
Online Media Daily, Laurie Sullivan - Wednesday, October 30, 2013
Mass Relevance and Klout have formed a partnership allowing broadcast networks ...
- Partners For Mental Health Aim To Slam Door On Teenage Suicide
Out to Launch, Amy Corr - Wednesday, October 30, 2013
The Partners for Mental Health, a charitable organization that transforms the w ...
- Visa Asks Viewers To Tweet Their Football Fantasies
Out to Launch, Amy Corr - Wednesday, October 30, 2013
Zombies, werewolves and gorillas, oh my! Let's launch! ...
- Why Is 'Homeland' So Disappointing This Season - And Why Are Its Ratings On The Rise?
TVBlog, Ed Martin - Wednesday, October 30, 2013
Just when critics and other industry observers think they understand television, ...
- The Real Benefit Of The Second Screen
Video Insider, Ted May - Wednesday, October 30, 2013
At first it seems obvious. The real benefit of the second scre ...
- Disney Trumps TV Rivals In Social Reach
Around the Net In Media, Phyllis Fine - Tuesday, October 29, 2013
Disney's TV networks are solidly beating their rivals when it comes ...
- There Will Be Cuts: Martha Stewart Omnimedia's New CEO Signals Change Ahead
Around the Net In Media, Phyllis Fine - Tuesday, October 29, 2013
Martha Stewart Living Omnimedia went outside the media and retail biz f ...
- Ellen DeGeneres Developing Sit-Com With Lesbian Lead Character
Around the Net In Media, Phyllis Fine - Tuesday, October 29, 2013
Ellen Degeneres is working with NBC and openly gay writer Liz Feldm ...
- Press Takes Notice As 'Good Wife' Hits Fan
Around the Net In Media, Phyllis Fine - Tuesday, October 29, 2013
Unlike those TV shows that annoyingly promote "the episode that changes everythin ...
- Samsung Signs On As NBA Partner
Marketing Daily, Aaron Baar - Monday, October 28, 2013
"It's been something we've been working on for a while. We bo ...
- Nielsen Incorporates Twitter; What's Next?
Marketing: Entertainment, Ranvir Gujral - Tuesday, October 29, 2013
Nielsen recently announced their latest product, Twitter TV Ratings, as a w ...
- AMC Nets Acquires Chellomedia
MediaDailyNews, Fern Siegel - Monday, October 28, 2013
AMC Networks will acquire Chellomedia, the international content division of Liberty Globa ...