- comScore, CIMM Expand Cross-Platform Metrics, Major Nets, Agencies Sign On
MediaDailyNews, Wayne Friedman - Friday, January 31, 2014
The joint effort of comScore and the Coalition for Innovative Media Measurement ...
- Who Needs Game? Super Bowl Spots Soar Online
MediaDailyNews, Wayne Friedman - Friday, January 31, 2014
Going into Sunday's Super Bowl game, three commercials are showing late-week improv ...
- Olympics Viewers Older, But Audience Grows Smaller
MediaDailyNews, Wayne Friedman - Friday, January 31, 2014
Broadcast license fees aren't the only thing that has risen over t ...
- Shazam Teams With Bud Light, Jaguar For Super Bowl Promos
Mobile Marketing Daily, Mark Walsh - Friday, January 31, 2014
Twitter has taken center stage when it comes to second-screen activity arou ...
- People Do Crazy Things For Kraft Mac And Cheese
Out to Launch, Amy Corr - Friday, January 31, 2014
KRAFT Mac and Cheese launched an amusing TV spot called "What ...
- Facebook Taking Social TV Seriously With UK Tie-Up
Around the Net In Social Media & Marketing, Gavin O'Malley - Friday, January 31, 2014
In the UK, Facebook just partnered up with social TV analytics compa ...
- Must Super Bowl Ads Be Viral?
MAD, Larissa Faw - Thursday, January 30, 2014
It's no longer just about the spot in the game. In fac ...
- Squarespace Looks For Mind Share
Marketing Daily, Aaron Baar - Thursday, January 30, 2014
There are plenty of places to find to host a business ...
- U.S. Bank Encourages Customers To 'Start Saving'
Marketing Daily, Tanya Gazdik - Thursday, January 30, 2014
U.S. Bank is encouraging customers to save via an ad campaign promoti ...
- Wienerschnitzel's Retro Campaign Puts On The Dog
Marketing Daily, Karlene Lukovitz - Thursday, January 30, 2014
Wienerschnitzel, which bills itself as the world's largest hot dog chain, h ...
- Kia's Matrix Ad Aims To Show Mirage Of Luxury Ideas
Marketing Daily, Karl Greenberg - Thursday, January 30, 2014
Michael Sprague, Kia Motor America's head of marketing and communications, says th ...
- NBCU, Comcast Ad Tool Targets Addressable Spots
MediaDailyNews, Wayne Friedman - Thursday, January 30, 2014
Offering what it calls a first-of-kind advertising product, NBCUniversal and Comcast s ...
- Viacom Registers Modest Growth, Media Networks Up 6%
MediaDailyNews, Wayne Friedman - Thursday, January 30, 2014
Viacom's media networks witnessed modest growth in first-quarter 2014 results versus ...
- Social Media Sales Conversions: Q&A With Extole's Matt Roche
MediaDailyNews, Charlene Weisler - Thursday, January 30, 2014
Matt Roche, CEO of Extole, helps to answer the question of h ...
- NEW! Toyota's Super Bowl Ad Has Enough Room For Terry Crews And The Muppets
Out to Launch, Amy Corr - Thursday, January 30, 2014
Toyota's Super Bowl spot promoting its 2014 Highlander has plenty of ro ...
- Tim Tebow Stars In T-Mobile Super Bowl Ads, Loving Life Without A Contract
Out to Launch, Amy Corr - Friday, January 31, 2014
Tim Tebow couldn't score a long-term contract with a NFL team, b ...
- GoldieBlox Wins Intuit's Contest, Scores Free Super Bowl Ad
Out to Launch, Amy Corr - Friday, January 31, 2014
Intuit QuickBooks has announced the winner of its Small Business Big Ga ...
- It's A 'Full House' In Oikos Yogurt's Super Bowl Ad
Out to Launch, Amy Corr - Friday, January 31, 2014
Goldieblox wins a free Super Bowl ad. Tebow likes life without ...
- What The Big Game's Big Data Means For Advertising Analytics
TV Watch, Wayne Friedman - Friday, January 31, 2014
A glut of Super Bowl related-advertising analysis and research is available f ...
- Super Bowl XLVIII Marks The 10th Anniversary Of The Wardrobe Malfunction That Changed TV
TVBlog, Ed Martin - Friday, January 31, 2014
It's hard to believe it has been ten years since Janet Jacks ...
- Comcast Enjoys Steep Rise In Profits, Subscriber Increases
Around the Net In Media, Phyllis Fine - Thursday, January 30, 2014
Good news for Comcast in its Q4 returns: The cable provider a ...
- Bud And Bud Light Prep For Super Bowl
Marketing Daily, Tanya Gazdik - Wednesday, January 29, 2014
Anheuser-Busch is promoting both its Budweiser and Bud Light brands in Sup ...
- Cheerios Brings Back Interracial Family For Bowl
Marketing Daily, Karlene Lukovitz - Thursday, January 30, 2014
For its first-ever Super Bowl ad, General Mills' Cheerios and agency Saatc ...
- Viggle Acquires TV Dijit Media, Integrates NextGuide Tech
MediaDailyNews, Mark Walsh - Wednesday, January 29, 2014
Consolidation continues in the social TV space as Viggle on Wednesday announc ...
- CBS Extends Nielsen Cross-Platform Metrics Deal
MediaDailyNews, Wayne Friedman - Wednesday, January 29, 2014
Deepening its effort to sell across all media platforms -- and comi ...
- TV Guide, CBSi Cross-Promote To Build Audience
MediaDailyNews, Wayne Friedman - Wednesday, January 29, 2014
TV Guide Magazine and CBS Interactive properties will be promoting each other ...
- TiVo Buys Digitalsmiths, Expands Clients, Cloud-Based Services
MediaDailyNews, Wayne Friedman - Wednesday, January 29, 2014
Looking to boost its new cloud-based service for TV providers, TiVo h ...
- Meredith Magazine Revenues Slip, TV Jumps
MediaDailyNews, Erik Sass - Wednesday, January 29, 2014
Meredith Corp.'s revenues were basically flat in the first quarter of t ...
- The Age Of The 3-Second Ad Is Upon Us
Mobile Insider, Steve Smith - Thursday, January 30, 2014
Mobile video is not just about a new screen -- it's abo ...
- Broadcasters Press To Ban Aereo In Utah
Online Media Daily, Wendy Davis - Thursday, January 30, 2014
TV broadcasters that are suing Aereo in Utah are asking a jud ...