- Aaron's Ramps Up Store Redesign, New Ads
Marketing Daily, Karl Greenberg - Friday, May 30, 2014
Lease-to-own home goods retailer Aaron's is touting its payment options for poor-cred ...
- U.S. Ad Market Forecast To Spike 6.2% In 2014
MediaDailyNews, Wayne Friedman - Friday, May 30, 2014
The U.S. advertising market will continue to have a strong year. MoffettNathans ...
- Sizable TV Deletions Occur, Despite Frequent Recordings
MediaDailyNews, Wayne Friedman - Friday, May 30, 2014
Some 28% of recorded TV shows are never watched, with around 3 ...
- Dish Network To Become Largest Company Accepting Bitcoin Payments
Around the Net In Media, Phyllis Fine - Thursday, May 29, 2014
Dish Network will begin accepting online customer payments in bitcoin in t ...
- When An Irresistible Force Meets An Immovable Object
Audience Buying Insider, John Piccone - Friday, May 30, 2014
In the boxing ring of TV are two fighters. In the ne ...
- Boost Mobile Launches 'Spokesbattle'
Marketing Daily, Aaron Baar - Thursday, May 29, 2014
"Boost wants to be top of mind with consumers, and this wi ...
- 'Integrated' Campaigns Fall Short
Marketing Daily, Tanya Gazdik - Thursday, May 29, 2014
Most advertisers running "integrated" cross-platform campaigns are wasting their money, according ...
- Fox Entertainment Chair Reilly Is Out
MediaDailyNews, Wayne Friedman - Thursday, May 29, 2014
Two tough seasons at Fox have pushed it to make one maj ...
- Cross-Media Campaigns Register Slight Uptick Over Indie Efforts
MediaDailyNews, Wayne Friedman - Thursday, May 29, 2014
Integrated cross-media campaigns may be good for the future -- but rece ...
- Hulu, Netflix Seen As Good Value, Trad TV Stats Dip
MediaDailyNews, Wayne Friedman - Thursday, May 29, 2014
The value of TV is declining in some areas. For example, t ...
- FreeWheel, Adap.tv Partner, Will Collaborate On FourFronts Marketplace
Real-Time Daily, Tyler Loechner - Thursday, May 29, 2014
FreeWheel and AOL's Adap.tv on Thursday announced a partnership that will s ...
- Primetime TV Data With Nielsen
Research Brief, Jack Loechner - Friday, May 30, 2014
According to a recent Nielsen report, while advertisers are looking for primeti ...
- Will The End Of Pilot Season Also Mean The Demise Of Upfront Ad Selling?
TV Watch, Wayne Friedman - Friday, May 30, 2014
Years from now, with perhaps a diminished TV pilot season, might t ...
- 'Weird Science,' in 1985, Hinted At Technology To Come; HBO's 'Silicon Valley' Tells It Like It Is
TVBlog, Ed Martin - Friday, May 30, 2014
Tonight, BBC America will telecast "Weird Science," a 1985 comedy about t ...
- Bittersweet Bert: Even If You're Sick Of Reading About 'Mad Men'...
Around the Net In Media, Phyllis Fine - Wednesday, May 28, 2014
You might enjoy this interview with Robert Morse, whose sweet sendoff ...
- Study: VOD Users Watch More TV
Around the Net In Media, Phyllis Fine - Thursday, May 29, 2014
Users of TV Everywhere apps and video-on-demand watch more TV overall th ...
- Targeted Victory Teams With Rentrak For TV Data
MediaDailyNews, Wayne Friedman - Wednesday, May 28, 2014
Republican-centric marketing firm Targeted Victory has struck a deal with Rentrak ...
- TV Cord-Cutters Have No Regrets
MediaDailyNews, Wayne Friedman - Wednesday, May 28, 2014
A majority of "cord-cutters" are clearly happier -- largely due to le ...
- Nielsen To Expand Local TV Market Samples
MediaDailyNews, Wayne Friedman - Wednesday, May 28, 2014
More major Nielsen TV markets will see their respective sample sizes gr ...
- Simulmedia Taps Cooperstein From Forrester As CMO
Real-Time Daily, Tyler Loechner - Wednesday, May 28, 2014
Simulmedia, a TV audience-targeting company, on Wednesday announced the appointment of Dav ...
- Yahoo's YouTube Competitor Should Draw Cheers From Marketers
TV Watch, Wayne Friedman - Thursday, May 29, 2014
With deal-making in the traditional TV upfront market set to start, o ...
- AMC's Magnificent 'Mad Men' Does 1969 Right - So Far
TVBlog, Ed Martin - Thursday, May 29, 2014
Countless critics have already filled their columns with praise for "Waterloo," t ...
- History Channel First To Use Peel's Channel-Changing App
Around the Net In Media, Phyllis Fine - Tuesday, May 27, 2014
The History Channel just became the first network to use an a ...
- Episode 707: Waterloo: One Small Step For A (Mad) Man, One Soft Shoe (Or Sock) For Bert Cooper
Mad Blog, - Tuesday, May 27, 2014
For this "mid-season ending," I doff my beret, fedora, space helmet, a ...
- Fiat Brings Big Monster Ad To Gas Pumps
Marketing Daily, Karl Greenberg - Tuesday, May 27, 2014
Fiat's new Godzilla ad has started running on TV screens nationwide. B ...
- Canon Tells Consumers To 'Bring It'
Marketing Daily, Aaron Baar - Tuesday, May 27, 2014
"It's time for us to take advantage of the marketplace. We ne ...
- Nestea Back On TV; Updates 'Plunge' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 27, 2014
In the new TV ad, a stranded musician who is found wanderi ...
- Hospital Promotes Reducing Cancer Risks
Marketing Daily, Tanya Gazdik - Tuesday, May 27, 2014
The campaign strategy for Seattle Cancer Care Alliance borrows from current motivation ...
- Prime Time Shows Dips For Holiday
MediaDailyNews, Wayne Friedman - Tuesday, May 27, 2014
Some of broadcast TV's now perennial summer reality shows got off ...
- Mini-Abe Might Be Small, But His Appetite Is Big
Out to Launch, Amy Corr - Wednesday, May 28, 2014
Mini-Abe is back as the pint-sized brand ambassador for the Illinois Offi ...