- Agency Execs: Programmatic TV Will Pick Up In 2015
Around the Net in Real-Time, Tyler Loechner - Tuesday, September 30, 2014
Advertising Age has posted an article rounding up an Advertising Week pan ...
- NBCU Revamps Cable Nets, Berwick Named Head
MediaDailyNews, Wayne Friedman - Tuesday, September 30, 2014
NBCUniversal has realigned cable networks and top executives in the formation ...
- Dos Equis Gets Into Halloween 'Spirit'
Marketing Daily, Tanya Gazdik - Tuesday, September 30, 2014
Dos Equis will bring an immersive one-of-a-kind virtual reality "Masquerade" experience ...
- NBCUx Extends Programmatic Digital Ad Sales Tech
MediaDailyNews, Wayne Friedman - Monday, September 29, 2014
With the debut of NBCUx, NBCUniversal says it will now extend t ...
- Fox Comedies Score Big Sunday Laughs
MediaDailyNews, Wayne Friedman - Monday, September 29, 2014
Fox finally had something to cheer about for the first week ...
- NEW! Geico's Halloween-Themed Ad Urges Consumers Not To Make Bad Decisions, Like Teens In Horror Movies
Out to Launch, Amy Corr - Monday, September 29, 2014
Geico has launched a new advertising campaign under the "It's what y ...
- Video Dominates Talk At AOL's Programmatic Upfront
RTBlog, Tyler Loechner - Tuesday, September 30, 2014
Video was the name of the game at last night's Programmatic Upfro ...
- VOD: Fast-Forwarding Lives Where Commercials Don't
TV Watch, Wayne Friedman - Tuesday, September 30, 2014
New discovery: You can fast-forward through video-on-demand programming, at least on so ...
- From Silly To Profane: Publicity Materials Sent To TV Columnists Run The Gamut
TVBlog, Adam Buckman - Tuesday, September 30, 2014
Maybe I'm old-fashioned, but the quality and permissiveness of some of t ...
- U.S. Digital Ad Revenues Will Surpass 'All Screen TV' Dollars By 2018
MAD, Steve McClellan - Friday, September 26, 2014
That's according to a forecast by Interpublic's MAGNA Global research unit. ...
- Car Shoppers Ignore Ads, Dealer Or Otherwise
Marketing Daily, Karl Greenberg - Friday, September 26, 2014
According to a new study by C+R Research, commissioned by Cars.com, ...
- Burt's Bees Makes TV Debut
Marketing Daily, Tanya Gazdik - Monday, September 29, 2014
The spot, tagged "Uncap Flavor," features whimsical animation of a series ...
- Digital Set-Top-Box Users Growing For Netflix
MediaDailyNews, Wayne Friedman - Friday, September 26, 2014
Digital set-top video players are becoming the way for consumers to vi ...
- CBS Grabs Thursday Night, But ABC Registers Uptick
MediaDailyNews, Wayne Friedman - Friday, September 26, 2014
CBS won the first big Thursday night of the season -- b ...
- AOL, Yahoo: Starboard Investor Pushes For Merger
MediaDailyNews, Laurie Sullivan - Friday, September 26, 2014
AOL worked so hard to rebuild its reputation under CEO Tim Armstro ...
- Downward Signals For TV, To Be Ignored At Your Peril
Online Spin, Maarten Albarda - Monday, September 29, 2014
I recently delivered a keynote in Amsterdam at SpotOnTV2014, the Dutch associati ...
- Twitter Tempts Hollywood Studios With Targeted Ads
Social Media & Marketing Daily, Gavin O'Malley - Friday, September 26, 2014
As part of its broader ad-targeting ambitions, Twitter wants to help Hollywo ...
- Traditional TV Ad Revs: Still To Grow, Perhaps At Expense Of Digital Platforms
TV Watch, Wayne Friedman - Monday, September 29, 2014
So what if we got it all wrong? Maybe more money th ...
- Controversy Is Difficult to Generate When No One Gets Offended Anymore
TVBlog, Adam Buckman - Monday, September 29, 2014
Is there really such a thing as "controversy" anymore on TV? T ...
- The Audience Day Part
Audience Buying Insider, John Piccone - Friday, September 26, 2014
More and more marketers, reacting to the chaos of fragmented TV viewersh ...
- Bounce TV Sees Bounce In Upfront Advertisers
MediaDailyNews, Wayne Friedman - Thursday, September 25, 2014
Growing broadcasting-base, African American-centric network Bounce TV says it has doubled t ...
- Hub Network Morphs Into Discovery Family Channel
MediaDailyNews, Wayne Friedman - Thursday, September 25, 2014
Looking to expand beyond its narrow kids TV base, Discovery Communications' H ...
- NEW! It Takes A Lot Of Hollywood Magic To Make Rob Lowe Look Unattractive In DirecTV Ads
Out to Launch, Amy Corr - Thursday, September 25, 2014
Rob Lowe is so good-looking that even his so-called creepy self isn ...
- Large Tech Companies Say 4 Mbps Too Slow For 'Broadband'
PolicyBlog, Wendy Davis - Friday, September 26, 2014
An Internet connection speed of 4 Mbps "seems too slow to ...
- Just In Time For The Jewish High Holidays, Fox Celebrates 'The Simpsons'
TVBlog, Adam Buckman - Friday, September 26, 2014
Give "The Simpsons" credit for audacity. The long-running Fox series returns f ...
- Roger's Tree House: No Girlz Allowed
Mad Blog, - Wednesday, September 24, 2014
Allow me to continue to beat an immensely rich, very stubborn ...
- OTT Biz To Hit $6B In USA By 2020
MediaDailyNews, Wayne Friedman - Wednesday, September 24, 2014
The U.S., currently the dominant player when it comes to overall over-the-t ...
- SMG Integrates Purchase Data Into TV Buying System: Kellogg, Kraft Embrace
MediaDailyNews, Erik Sass - Wednesday, September 24, 2014
Starcom MediaVest Group has struck a deal with Nielsen Catalina Solutions ...
- NEW! Oh, What A Tangled Web We Weave In Skittles' First-Ever Halloween Ad
Out to Launch, Amy Corr - Wednesday, September 24, 2014
Skittles has launched its first-ever Halloween ad, which surprises me because t ...
- AOL Canada Goes Full Programmatic
Real-Time Daily, Tyler Loechner - Wednesday, September 24, 2014
AOL Canada on Wednesday announced that all of its ad inventory, includi ...