- TD Ameritrade, Havas Reveal The Inner Lamb
MAD, Larissa Faw - Saturday, February 28, 2015
This March, the online brokerage firm and Havas are introducing the late ...
- Celebs, Sports Stars Pushing Fruit, Veggies In Partnership For Healthier America Campaign
Marketing Daily, Karlene Lukovitz - Friday, February 27, 2015
"FNV was inspired by big consumer brands, whose tactics are relentless, compellin ...
- Car, Retail Ads Slow Down On Broadcast TV
MediaDailyNews, Wayne Friedman - Friday, February 27, 2015
A fourth-quarter 2014 slowdown in broadcast TV advertising came primarily from automoti ...
- Inability To Skip Commercials Frustrates VOD Owners
MediaDailyNews, Wayne Friedman - Friday, February 27, 2015
Although video on demand is a big benefit to many TV viewer ...
- NEW! National Council on Alcoholism & Drug Abuse Crafts Country Song On Heroin Addiction
Out to Launch, Amy Corr - Friday, February 27, 2015
Many country music songs are sad, dark and depressing; the same go ...
- Rick Perry Taps Targeted Victory For 2016 Presidential Campaign
Real-Time Daily, Tyler Loechner - Friday, February 27, 2015
Texas Governor Rick Perry has tapped Targeted Victory, an audience targeting fi ...
- Programmatic TV: An Idiom's Delight
Audience Buying Insider, Mitch Oscar - Friday, February 27, 2015
The phrase "________ is the new black" originated in the fashion worl ...
- Magna Global: A Stronger U.S. Economic Environment Will Boost 2015 Ad Market
MAD, Steve McClellan - Thursday, February 26, 2015
Magna Global reports today that U.S. media suppliers' advertising revenues grew ...
- AMC Programs 24% Hike In Ad Revs
MediaDailyNews, Wayne Friedman - Thursday, February 26, 2015
Stronger-than-expected advertising revenues at AMC Networks were posted in the fourth quarte ...
- Media General Merger With LIN Nets Strong Growth
MediaDailyNews, Wayne Friedman - Thursday, February 26, 2015
TV station group owner Media General posted strong fourth-quarter and full-year reven ...
- Fox Names Marchese President Of Advanced Advertising
MediaDailyNews, Joe Mandese - Thursday, February 26, 2015
Fox Networks Group has named Joe Marchese president-advanced advertising products, a n ...
- Nexstar Broadcasting Ad Revs Flat, But Retrans Fees Rocket
MediaDailyNews, Wayne Friedman - Thursday, February 26, 2015
Nexstar Broadcasting's lackluster fourth-quarter results in traditional advertising revenues were supplemented ...
- Stop The Dresses: BuzzFeed Sets Record, No Kittens Involved
MediaDailyNews, Joe Mandese - Friday, February 27, 2015
This just in... literally, it's on the network morning news shows ...
- Correction: NCS AdVantics Datasets
MediaDailyNews, Erik Sass - Thursday, February 26, 2015
An article published in Media Daily News on Thursday, February 26, 201 ...
- NEW! Truth's Latest Anti-Smoking Campaign Is A Catchy Music Video Called 'Left Swipe Dat'
Out to Launch, Amy Corr - Thursday, February 26, 2015
The latest anti-smoking campaign from the truth is a long-form music vid ...
- TubeMogul Reports $36.1M Revenue In Q4, Will Focus On Programmatic TV In 2015
Real-Time Daily, Tyler Loechner - Thursday, February 26, 2015
Programmatic video ad platform TubeMogul on Thursday announced its fourth-quarter 2014 earning ...
- In An Unusual Monologue, Kimmel Blasts Anti-Vaccine Advocates
TVBlog, Adam Buckman - Friday, February 27, 2015
In an unusual move for the host of a late-night comedy sho ...
- Nielsen's Plan To Improve TV Measurement: Progress, Not Perfection
MAD, Stefanie Morales - Wednesday, February 25, 2015
Nielsen plans to utilize several new statistical methodologies across both local a ...
- The Oscar And The Helix: Changing The Academy's DNA
Mad Blog, - Wednesday, February 25, 2015
Hey, Oscar. These days, your whole campy, top-hat-and-jazz-handsy dance is wildly o ...
- New Cable Subscribers Help Balance Increase In Cord Cutters
MediaDailyNews, Wayne Friedman - Wednesday, February 25, 2015
Somewhat dampening cries over cord-cutting, traditional pay TV providers added 101,000 n ...
- ITN Taps Nielsen Catalina Data For Ad Sales
MediaDailyNews, Erik Sass - Wednesday, February 25, 2015
ITN Networks, which aggregates TV audiences to create customized national "networks" f ...
- Mediaocean Integrates Rentrak Ratings, Offers 'One-Stop' TV Buys
MediaDailyNews, Joe Mandese - Thursday, February 26, 2015
Nielsen TV audience measurement rival Rentrak this morning announced it has integrat ...
- Me TV: Narrowcasting To The Age Of Personal Video
Mobile Insider, Steve Smith - Thursday, February 26, 2015
Mobility opens up new opportunities for narrowcasting to niche video tastes. B ...
- Patent Vending: Collective Eyes Licensing
RTBlog, Joe Mandese - Thursday, February 26, 2015
Collective is well known for its use of IP, but mostly it ...
- Not Good: TV Ad Rev Growth No Longer Beats GDP Growth Rate
TV Watch, Wayne Friedman - Thursday, February 26, 2015
Used to be that TV advertising revenue changes -- growth, declines, a ...
- Nick Kicks Off Upfront Season With A Big Production Promise
TVBlog, Adam Buckman - Thursday, February 26, 2015
Nickelodeon promised a robust (and presumably expensive) commitment to program production ...
- NBCU Broadcast Ups Ad Growth, But Cable Revs Hold Steady
MediaDailyNews, Wayne Friedman - Tuesday, February 24, 2015
NBCUniversal had high single-digit percentage broadcast advertising growth versus a decline ...
- Which Way To The War?
MediaDailyNews, Gary Holmes - Tuesday, February 24, 2015
The remarkable and unexpected success of "American Sniper" reminds us yet aga ...
- TV Everywhere Pushes Long-Form TV Via Digital Sites
MediaDailyNews, Wayne Friedman - Tuesday, February 24, 2015
A little more than half of all premium long-form and live ...
- Boy Scouts Sweepstakes Site Faulted By Self-Regulatory Group
Online Media Daily, Wendy Davis - Wednesday, February 25, 2015
An online site operated by the Boy Scouts of America as pa ...