- TiVo's Bolt Makes Ad-Skipping Easier, Allows Viewers To Skip Commercial Breaks
MediaDailyNews, Wayne Friedman - Wednesday, September 30, 2015
TiVo is adding a feature to a new unit allowing a us ...
- CBS Includes Digital Views In TV Ratings
MediaDailyNews, Wayne Friedman - Wednesday, September 30, 2015
CBS will become the first network to include digital video viewing ...
- Telemundo Developing Mobile News App
MediaDailyNews, Erik Sass - Wednesday, September 30, 2015
Telemundo is keeping pace with high rates of mobile adoption in i ...
- NEW! Border Wars Are Playful, With Minimal Clothing, In Carl's Jr. Ad
Out to Launch, Amy Corr - Wednesday, September 30, 2015
To promote its Tex Mex Thickburger, Carl's Jr. went to the bord ...
- Which Presidential Candidates Do The Best Advertising, Marketing?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2015
Which Presidential candidates are best at reaching the correct audience with target ...
- Mobile To Overtake TV Next Year, eMarketer Predicts
Around the Net In MAD London, Sean Hargrave - Wednesday, September 30, 2015
Mobile ad spend is expected to increase by 45% this year ...
- Sony TV Division 'Pictures' Healthier Environment
Marketing Daily, Aaron Baar - Tuesday, September 29, 2015
"In order to do this in a global way, it's not ...
- Late-Night Talk More Popular Than Satiric Cable Shows
MediaDailyNews, Wayne Friedman - Tuesday, September 29, 2015
Traditional late-night talk news shows are about twice as popular as satiric ...
- Comcast Starts Digital Platform 'Watchable'
MediaDailyNews, Wayne Friedman - Tuesday, September 29, 2015
Comcast has announced a new ad-supported digital video platform focused around independe ...
- Making Sense Of Programmatic TV
MediaPost Live, Gavin O'Malley - Wednesday, September 30, 2015
When it comes to today's TV buys, Magna Global is measuring performan ...
- The Complicated TV Connection Of Friends, Family And 'Battlestar Galactica'
MediaPost Live, Wayne Friedman - Wednesday, September 30, 2015
TV viewers want to connect with programming -- as well as the ...
- How Political Advertisers Are Minimizing Waste
MediaPost Live, Gavin O'Malley - Wednesday, September 30, 2015
Minimizing waste is a top priority among political advertisers. The challenge ...
- Soccer Star Shoots Bad Lightbulbs In Ad For Cree
Out to Launch, Amy Corr - Wednesday, September 30, 2015
Abby Wambach, captain of the World Cup U.S. Women's Soccer Team, pu ...
- Foot Locker Campaign Displays Inner Thoughts Of Victor Cruz
Out to Launch, Amy Corr - Wednesday, September 30, 2015
Talk about awkward. Foot Locker launched a TV campaign starring two N ...
- How Political Advertisers Are Minimizing Waste
Show Daily, Gavin O'Malley - Wednesday, September 30, 2015
Unless they're blessed with Trump money, minimizing waste is a top priori ...
- 'Daily Show''s Noah Rides the Arc of Success
TV Everywhere, J. Max Robins - Wednesday, September 30, 2015
Props to Comedy Central for its savvy launch of the Trevor No ...
- Nexstar Looking To Media General For Leverage And Improved Ad Results
TV Watch, Wayne Friedman - Wednesday, September 30, 2015
Profits margins are still strong at TV stations -- but leverage ...
- 'Code Black' On CBS: Stressed-Out Docs In World's Worst ER
TVBlog, Adam Buckman - Wednesday, September 30, 2015
Can actors playing stressed-out emergency room doctors develop real symptoms of post-traumat ...
- Most Consumers Satisfied Enough With Pay-TV Providers
Video Insider, Daisy Whitney - Wednesday, September 30, 2015
Most consumers don't have a huge interest in switching pay-TV providers ...
- Advertisers Give Top Marks To Google, Food Network, Travel + Leisure and Univision
MediaDailyNews, Wayne Friedman - Monday, September 28, 2015
Surveying some 400 media brands, advertisers give top marks to major name ...
- Cartoons Aren't Just For Kids Anymore
MediaDailyNews, Gary Holmes - Monday, September 28, 2015
I've watched a lot of TV cartoons in my day, but n ...
- NEW! Skol Ultra: The Official Beer Of Non-Official Athletes
Out to Launch, Amy Corr - Monday, September 28, 2015
Skol Ulta makes its debut in Brazil with the tagline: "The offici ...
- Facebook Debuts Mobile Ad Products To Lure TV Dollars
Social Media & Marketing Daily, Gavin O'Malley - Monday, September 28, 2015
On the eve of Advertising Week, Facebook unveiled several new mobile-focused ...
- Facebook Looking To Help (Or Hurt?) TV Ad Efforts
TV Watch, Wayne Friedman - Tuesday, September 29, 2015
Stealing TV advertising dollars for other media? Oh, no. Everyone want ...
- Noah's Arc: From Bad To Worse In 'Daily Show' Debut
TVBlog, Adam Buckman - Tuesday, September 29, 2015
The new "Daily Show" ended with an old bit -- the show ...
- Mobile Is The Future! (Or Maybe Just The Present)
VidBlog, P.J. Bednarski - Tuesday, September 29, 2015
Virtually every panel at Advertising Week gets down to being about t ...
- Brands Lining Up To Take Apple's Cool Crown
Around the Net In MAD London, Sean Hargrave - Monday, September 28, 2015
The lukewarm reception from critics and fans to this year's Apple Wat ...
- TV Sports May Lure Cord-Cutters Back
MediaDailyNews, Wayne Friedman - Friday, September 25, 2015
Cord-cutters -- those who drop traditional pay TV providers -- can ...
- Second-Screen Multitasking Tops With TV News, Kids Shows
MediaDailyNews, Wayne Friedman - Friday, September 25, 2015
Second-screen multitasking activity is growing -- with some areas such as ...
- NEW! Nike Running Ad Pays Tribute To Last-Place Marathon Finishers
Out to Launch, Amy Corr - Friday, September 25, 2015
As a marathon runner, I found this ad for Nike Running ...