- NBC Partners With Snapchat To Promote Summer Olympics To Millennials
Mobile Marketing Daily, Gavin O'Malley - Friday, April 29, 2016
Snapchat has scored a partnership with NBC to show highlights from t ...
- Viacom Kicks Off First-Party Data Effort For Movie Studios
Television News Daily, Wayne Friedman - Friday, April 29, 2016
Viacom's Vantage -- its data-driven targeting platform -- says it can lo ...
- Rovi Buys TiVo For $1B, Consolidates Personal TV Marketplace
Television News Daily, Wayne Friedman - Friday, April 29, 2016
Rovi, the digital entertainment guide provider, said it would buy TiVo, t ...
- Starz Reports Lower Financials, But Higher Stock Price
Television News Daily, Wayne Friedman - Friday, April 29, 2016
Starz revenues sank 4% to $431.9 million versus $450.7 million in t ...
- ION's Upfront Strategy: Deliver On Ratings, Earn Advertisers' Trust
Television News Daily, Adam Buckman - Friday, April 29, 2016
ION's programming consists mainly of off-network hours including such stalwarts as "Bl ...
- Movie Studio For Sale -At Discount. Welcome To 'Premium' World Of Movies, TV
TV Watch, Wayne Friedman - Thursday, April 28, 2016
At the same time Viacom has been looking to sell a pie ...
- Rovi Buys Tivo For $1.1B
Around the Net in Video, Gavin O'Malley - Friday, April 29, 2016
Rovi just bought Tivo for $1.1 billion. “Talks of such an acquisiti ...
- NEW! MC Hammer Hates Nails, Named Brand Ambassador For Command Brand
Out to Launch, Amy Corr - Thursday, April 28, 2016
Please Hammer, don't hurt 'em. MC Hammer is having quite the wee ...
- Amazon: FCC Should Unlock Set-Top Boxes, Privacy Protections Not Needed
PolicyBlog, Wendy Davis - Friday, April 29, 2016
Amazon is joining Google in asking for new set-top-box rules that wou ...
- Why Booming Ad Tech M&A Is Bad News For IPOs
Real-Time Daily, Bill Wise - Friday, April 29, 2016
The ad tech market is seeing an uptick in big-name M&A transaction ...
- NBCU Buys DreamWorks For $3.8 Billion
Television News Daily, Wayne Friedman - Thursday, April 28, 2016
The studio will become part of the Universal Filmed Entertainment Group, whi ...
- Viacom's U.S. Ad Revenues Sink 5%
Television News Daily, Wayne Friedman - Thursday, April 28, 2016
A declining supply of ratings and reduced advertising loads pushed Viacom's advertisi ...
- Outdoor Channel Seeks To Broaden Its Appeal This Upfront Season
Television News Daily, Adam Buckman - Thursday, April 28, 2016
The Outdoor Channel is hoping to broaden its appeal among both viewe ...
- The Reality of Reality TV: Diversity Of Shows Needed To Survive
TV Watch, Wayne Friedman - Friday, April 29, 2016
Reality TV shows are great for business -- producers and TV network ...
- Dumb Idea Of The Week: 'Match Game' With Alec Baldwin
TVBlog, Adam Buckman - Friday, April 29, 2016
Game shows are supposed to be fun. So who on Earth ca ...
- Awesome Month For AwesomenessTV
VidBlog, P.J. Bednarski - Friday, April 29, 2016
April began with Verizon buying a near-25% stake in AwesomenessTV. It end ...
- Finance Company Kabbage Kicks Off First TV Campaign
MAD, Larissa Faw - Wednesday, April 27, 2016
The campaign, from creative agency Union, provides a humorous look at wh ...
- How Do The TV Guys Think About Programmatic?
RTBlog, Tobi Elkin - Thursday, April 28, 2016
At MediaPost's Outfront event on Wednesday, media agency pros debated the prospec ...
- Comcast Sees Steady Q1 Gains, Reportedly Eyes DreamWorks
Television News Daily, Wayne Friedman - Wednesday, April 27, 2016
NBCUniversal witnessed revenue gain of 3.9% to $6.9 billion, largely thanks ...
- Tegna Records Higher Political Ads, Retrans Revs
Television News Daily, Wayne Friedman - Wednesday, April 27, 2016
Company-wide revenues were up 7% to $781.7 million with media revenues climbi ...
- TV Or Not TV: Trump Was Natural Performer Long Before 'Apprentice'
TVBlog, Adam Buckman - Thursday, April 28, 2016
Since Trump announced his candidacy for the presidency last June, much h ...
- Three-Step Guide To Measuring TV's Cross-Channel Direct Response
MAD London, Mark Jackson - Wednesday, April 27, 2016
Measuring response to TV ads is more problematic in such a fragment ...
- 2016 Presidential Election Shifts From Cookies To Real Voters
Marketing: Politics, Tim Vanderhook - Wednesday, April 27, 2016
The 2016 presidential election season has already proven to be a ga ...
- The Golden Age of Television Criticism?
MediaDailyNews, Gary Holmes - Tuesday, April 26, 2016
Congratulations to The New Yorker's television critic Emily Nussbaum, who last we ...
- NEW! Bayer Crop Science Encourages Folks To 'Feed A Bee'
Out to Launch, Amy Corr - Tuesday, April 26, 2016
Ally creates custom new car fragrances. Don't fall into a showhole. Let ...
- New York Lottery Aims To Make Water Cooler Talk More Interesting
Out to Launch, Amy Corr - Wednesday, April 27, 2016
Break up your boring routine by playing scratch-offs from the New Yo ...
- When Martech Eats Adtech: The Next 3-5 Years
Real-Time Daily, Omari Matthew - Wednesday, April 27, 2016
On our “When Martech Eats Adtech” panel at OMMA Boston, Craig Pall ...
- Turner Partners With Canvs To Measure Branded Content
Social Media & Marketing Daily, Ben Frederick - Tuesday, April 26, 2016
Tech platform Canvs, a company that analyzes social media responses to understa ...
- Will TV's New Superpowers Use Their Forces For Good Or Evil?
Television News Daily, Zvika Netter - Wednesday, April 27, 2016
With the FCC proposing to break down the final barrier to ...
- Turner To Premiere FilmStruck, VOD Streaming Service
Television News Daily, Phyllis Fine - Tuesday, April 26, 2016
Turner will launch FilmStruck, a subscription streaming video-on-demand service featuring a m ...