That often-asked job interview question: "What is your five-year plan?"
Old SpiceOTT Will Force Trad TV To Move To On Demand, Free Up BroadbandTelevision News Daily, Wayne Friedman - Thursday, June 30, 2016
Growing OTT digital video services are forcing traditional TV companies to ma ...
Lionsgate Buys Pay TV Network Starz For $4 BillionTelevision News Daily, Wayne Friedman - Thursday, June 30, 2016
Mini-film and TV studio Lionsgate is buying pay-TV cable TV network gro ...
Nielsen Unveils Streaming Ratings for 'Orange is the New Black,' 'Seinfeld'Around the Net in Real-Time, Tobi Elkin - Thursday, June 30, 2016
"Nielsen unveiled its first findings on viewership of TV shows on streami ...
Sheba Explains 'What Cats Want'Marketing Daily, Tanya Gazdik - Wednesday, June 29, 2016
"The Sheba brand, like cats, is sophisticated, charming, magnetic, and elegant, b ...
Deloitte Asks Consumers To 'Look Again'Marketing Daily, Tanya Gazdik - Thursday, June 30, 2016
The younger, more daring voice is convincing the older, more experienced voi ...
Brands Take YouTube Talent To Television To Connect With MillennialsMediaDailyNews, Laurie Sullivan - Wednesday, June 29, 2016
An increasing amount of digital video content now ends up on televisio ...
Experian, Neustar Partner On Data Onboarding Cross-PlatformReal-Time Daily, Tobi Elkin - Thursday, June 30, 2016
Experian Marketing Services, a provider of data-driven marketing services, and Neustar, ...
TV-Like Quality In Video Devices Could Mean Ad GainsTelevision News Daily, Wayne Friedman - Wednesday, June 29, 2016
A study says getting a high-quality "TV-like" experience on all new digit ...
Can Emotions Predict TV Viewership?Television News Daily, Ben Frederick, Wayne Friedman - Wednesday, June 29, 2016
Canvs, a tech platform that analyzes social-media responses to understand how emotio ...
Jeff Lucas Departs Viacom, Moran Ascends As Senior Ad ChiefTelevision News Daily, Wayne Friedman - Wednesday, June 29, 2016
Now that Viacom's modest upfront advertising dealings are completed, the TV company ...
More Retrans Money Flows To TV Stations -- Is OTT Next Big Revenue Bonanza?TV Watch, Wayne Friedman - Thursday, June 30, 2016
TV station groups can take heart in the knowledge that -- ...
Gun Crazy: America Loves Its Firearms, And So Does TVTVBlog, Adam Buckman - Thursday, June 30, 2016
TV bristles with firearms -- just like the society in America th ...
More Americans Have Connected TVs, But Mobile Often First Video Choice Video Insider, Daisy Whitney - Thursday, June 30, 2016
More Americans are using connected TVs now than a year ago. Abo ...
Hagerty Classic Car Insurance Is For People Who Love CarsOut to Launch, Amy Corr - Wednesday, June 29, 2016
Hagerty Classic Car Insurance is "for people who love cars." A pa ...
Programmatic TV Ad Spend To Double, Still Tiny Part Of Overall ShareTelevision News Daily, Wayne Friedman - Tuesday, June 28, 2016
Programmatic TV spending will be more than double what it was ...
Upfront: CW Done, Major Cable Nets Near Finish Line Television News Daily, Wayne Friedman - Tuesday, June 28, 2016
The CW has been added to the list of networks that ha ...
Screen Size Matters: Nielsen-Backed Study Finds Higher Ad Recall For Shows Viewed On TV Vs. Other ScreensTelevision News Daily, Joe Mandese - Wednesday, June 29, 2016
At a time when consumers -- and the ad industry -- appe ...
Cable News Network Viewership Up, Not Surprising For Election YearTV Watch, Wayne Friedman - Wednesday, June 29, 2016
Through a six-month period, Fox says it is having the highest ye ...
Adults Consume More Media, Smartphone Biggest GainMediaDailyNews, Wayne Friedman - Monday, June 27, 2016
Although analysts say U.S. media use is nearing media saturation, total med ...
AIM To Debut 'Anglers Journal Television'Publishers Daily, Sara Guaglione - Monday, June 27, 2016
Premiering on the Discovery Channel's Destination America network this Sunday, July ...
Opportunities To Tie Search With Programmatic, Addressable TV Slowed By Tiny Market ShareSearchBlog, Laurie Sullivan - Tuesday, June 28, 2016
Search marketers -- especially those focusing on local campaigns -- increasingly ta ...
CBS, NBC Ink Upfront Deals In Low Double DigitsTelevision News Daily, Wayne Friedman - Monday, June 27, 2016
Media executives say CBS is up 3% in upfront dollars versus ...
What Can U.S. Media Owners Learn From Brexit?TV Watch, Wayne Friedman - Tuesday, June 28, 2016
Soon after the Brexit vote -- and subsequent U.S. media stock mark ...
Selling A TV Show? The More Ridiculous, The BetterTVBlog, Adam Buckman - Tuesday, June 28, 2016
If any TV execs are reading this, here are some TV sh ...
Clinton Uses Trump's Brexit Reaction In New TV AdAround the Net In Marketing Politics, Philip Rosenstein - Monday, June 27, 2016
Without giving immediate indications as to the scope of the buy, t ...
Brexit Decision Hurts Media StocksMediaDailyNews, Wayne Friedman - Friday, June 24, 2016
U.S.-based media stocks have taken a big hit on the news ...
Millennials' Relationship To Brands: Earn My LoyaltyMediaDailyNews, Wayne Friedman - Friday, June 24, 2016
Although there is much analysis to support Millennials' sense of brand skepticis ...
NEW! KFC Has A New Colonel For Its Extra-Crispy Chicken: George HamiltonOut to Launch, Amy Corr - Friday, June 24, 2016
George Hamilton is an extra-crispy human, so it makes complete sense th ...