- Digital Short-Form Video Viewership Remains Strong
MediaDailyNews, Wayne Friedman - Friday, September 30, 2016
Short-form viewing is still a long-time thing. Horowitz Research says 44% ...
- NFL TV Ad Revs Dip From 2015
Television News Daily, Wayne Friedman - Friday, September 30, 2016
Three weeks of NFL programming has pulled in slightly less TV advertisi ...
- ANA Presses For Details Of Plan To Replace Cable Box With Apps
Daily Online Examiner, Wendy Davis - Friday, September 30, 2016
The Association of National Advertisers is praising the FCC's decision to del ...
- NEW! NFL Coaches Go Undercover To Promote League's Ticket Exchange
Out to Launch, Amy Corr - Thursday, September 29, 2016
NFL launched an amusing
60-second TV spot to promote using i ...
- Is The Political Ad Dead? Depends How You Look At It
Red, White & Blog, Philip Rosenstein - Friday, September 30, 2016
Is the political ad dead? That was the provocative question asked ...
- Premium TV Digital Content, Ad Views Climb Double Digits
Television News Daily, Wayne Friedman - Thursday, September 29, 2016
Comcast's FreeWheel ad tech unit, offering software for cable, satellite, and over-the-t ...
- Lower Estimates For 2016 TV Political Ads
Television News Daily, Wayne Friedman - Thursday, September 29, 2016
Local TV stations will see 15% fewer political advertising dollars in 20 ...
- TV-Style Programming Still Big For Younger Viewers
TV Watch, Wayne Friedman - Friday, September 30, 2016
Young people still watch a lot of TV -- but in t ...
- Secretary Clinton Sees Herself In 'Madam Secretary'
TVBlog, Adam Buckman - Friday, September 30, 2016
I guess we all know what Hillary Clinton will be doing Sund ...
- Streamers Are Satisfied
Video Insider, Daisy Whitney - Friday, September 30, 2016
If you haven't tried multichannel pay TV, you might never miss i ...
- Why There Are So Many Chevy Silverados Parked At Kohl's
Marketing Daily, Tanya Gazdik - Thursday, September 29, 2016
Each store's shoppers have distinct automotive buying habits. Kohl's shoppers are almo ...
- Nielsen To Use PPMs For Local TV Ratings, Will Include Out-Of-Home Viewing
MediaDailyNews, Joe Mandese - Thursday, September 29, 2016
Nielsen this morning announced a plan to begin introducing portable people met ...
- FCC Postpones Vote On Plan To Replace Set-Top Boxes With Apps
PolicyBlog, Wendy Davis - Thursday, September 29, 2016
The cable industry got a reprieve today when the Federal Communications Commissi ...
- Did You Fact Check The Debate? If You Watched Online You Probably Did
Red, White & Blog, Philip Rosenstein - Thursday, September 29, 2016
During the lead up to the first presidential debate, there was mu ...
- Ad-Supported, Free TV Tops Other Platforms
Television News Daily, Wayne Friedman - Wednesday, September 28, 2016
A study from Hub Entertainment Research says 53% of viewers prefer fre ...
- Will CBS, Viacom Merge?
Television News Daily, Wayne Friedman - Wednesday, September 28, 2016
Now, just weeks after ousting the CEO of Viacom, controlling shareholder Nation ...
- Cox Launches Sales-Side Platform, Enables Agencies To Buy Local TV Programmatically
Television News Daily, Joe Mandese - Thursday, September 29, 2016
Videa, a "supply-side" programmatic TV sales platform incubated by Cox Media Grou ...
- NFL Taking Prime-Time Ratings Hit
TV Watch, Wayne Friedman - Thursday, September 29, 2016
Prime-time viewing of NFL games has dropped some in the opening week ...
- 'Westworld' Boldly Goes Where Man And Movies Have Gone Before
TVBlog, Adam Buckman - Thursday, September 29, 2016
An ugly premise begets an equally unattractive TV show. While watching t ...
- 'Unlimited You' Powers Nike Win; Futures Orders Spark Worry
Marketing Daily, Sarah Mahoney - Tuesday, September 27, 2016
It says sales in performance running hit their highest level ever, fuel ...
- Southwest Offers A Plane Full Of 'Yes'
Marketing Daily, Tanya Gazdik - Wednesday, September 28, 2016
"Because fall is a slower leisure travel period, we're using this particul ...
- NEW! Celebrity Cruises Ad Wants To Tear Down Walls, Not Build Them
Out to Launch, Amy Corr - Tuesday, September 27, 2016
Netflix is home to strong women. Parking lot prostate campaign in Canad ...
- Clever Marketing Spotlights Brands Surrounding Most Viewed Debate In History
Red, White & Blog, Philip Rosenstein - Wednesday, September 28, 2016
A number of brands took Monday night's debate as an opportunity ...
- Cable Networks Lose Live GRPs To Consumer TV Tech
Television News Daily, Wayne Friedman - Tuesday, September 27, 2016
Over the past five years, growing TV technologies -- VOD, SVOD, a ...
- Traditional TV Viewing Slips, But Dominates Video Use
Television News Daily, Wayne Friedman - Tuesday, September 27, 2016
In the first quarter of this year, consumers 18+ spent on avera ...
- First Clinton-Trump Presidential Debate Sets TV Viewing Record
Television News Daily, Wayne Friedman - Tuesday, September 27, 2016
The first presidential debate between Hillary Clinton and Donald Trump came ...
- Cable News: The True Unreality
TV Everywhere, Steve Sternberg - Wednesday, September 28, 2016
The other day I saw an interesting story on MSNBC saying th ...
- Weighing Presidential Issues: A 400-Pound Hacker And A Besmirched Beauty Queen
TV Watch, Wayne Friedman - Wednesday, September 28, 2016
New storylines from Monday's Presidential debate are entertaining for some and ...
- CBS, NBC Dueling Victory Declarations Sow Confusion
TVBlog, Adam Buckman - Wednesday, September 28, 2016
Two networks are claiming victory in Week One of the new fa ...
- TV Views On Smartphones Soar
MediaDailyNews, Wayne Friedman - Monday, September 26, 2016
Live TV views have dipped, but on the upside, in the seco ...