- Warning: Extremely Bitchy Review Of 'Golden Bachelor Wedding' Ahead
Mad Blog, Barbara Lippert - Friday, January 5, 2024
Mostly, it succeeded in channeling the anxiety and boredom of being ...
- ESPN Ad Inventory Nearly Sold Out For College Football Playoff
MAD, Fern Siegel - Tuesday, January 2, 2024
Disney/ESPN is in the 10th year of a 12-year, multibillion-dollar deal f ...
- Paramount+ Kicks Off Campaign To Win Super Bowl Tickets
MAD, Fern Siegel - Wednesday, December 27, 2023
Winners will score a pair of tickets to a VIP experience ...
- College Football, 'Comfort Food TV,' Account For Most QSR TV Impressions
QSR Insider, Teresa Buyikian - Tuesday, December 26, 2023
Taco Bell was the largest QSR advertiser during prime-time sports in 202 ...
- Team Whistle, State Farm Play New 'Home' Season
MAD, Fern Siegel - Wednesday, December 6, 2023
The latest campaign promotes bundling home and auto insurance as a savin ...
- Taboola and NBCUniversal News Group Extend Their Relationship
Publishers Daily, Ray Schultz - Tuesday, November 28, 2023
Taboola has signed a five-year agreement to provide its services to N ...
- Walmart Loves Drama: Cue the RomCommerce
Retail Insider, Sarah Mahoney - Wednesday, November 29, 2023
In its latest Walmart-goes-to-Hollywood move, the retailer wants to blend tech prowe ...
- QSRs Are Top NFL Advertisers
QSR Insider, Teresa Buyikian - Tuesday, November 28, 2023
An iSpot.tv report says QSRs make up 12.13% of live linear impressio ...
- Philo TV Promotes Genres, 'Better' Content
MAD, Fern Siegel - Tuesday, November 21, 2023
The "With the 'Better Way To Watch' campaign by Wavemaker Creative targe ...
- Hoax News: Fox Sports Host Says She Made Up Quotes
Publishing Insider, Ray Schultz - Sunday, November 19, 2023
Fox Sports host Charissa Thompson has walked back her comments, but t ...
- Paramount+ Partners With Formula 1 To Promote Shows
Out to Launch, Fern Siegel - Thursday, November 16, 2023
In a first for the streamer, it is taking over the Sphe ...
- Social Media Are Key Source For Holiday Gift Ideas
Research Intelligencer, Robert Williams - Thursday, November 23, 2023
Advertisers are recommended to use an omniscreen strategy to reach and intera ...
- Tennis Channel Ups Roberts To VP Marketing, Brand Partnerships
People on the Move, Fern Siegel - Tuesday, November 7, 2023
Roberts is one of the longest tenured executives at the network. ...
- What's The Frequency, Google? How Comscore Proved YouTube's CTV Worth
Data & Programmatic Insider, Laurie Sullivan - Monday, November 6, 2023
Google asked Comscore to examine 15 Super Bowl LVII campaigns that r ...
- Gen Z (60%), Millennials (56%) Say CTV Runs Better-Quality Ads
MediaDailyNews, Laurie Sullivan - Sunday, November 5, 2023
A study by Magna Media Trials and Samsung Ads explored Gen ...
- Amy Robach And T.J. Holmes To Star In Podcast
Publishers Daily, Ray Schultz - Wednesday, November 1, 2023
"Amy & T.J." will debut in December on the iHeartPodcast Network. ...
- Mourning Matthew Perry On A Greenwich Village Street Corner
TVBlog, Adam Buckman - Wednesday, November 1, 2023
A quaint New York City intersection was more crowded than usual la ...
- Amazon Proves Ad Dreams Come True For NFL Games
Search & Performance Insider, Laurie Sullivan - Thursday, October 26, 2023
Amazon claims to drive the youngest and most affluent audiences across streami ...
- 'Poetry In Motion:' Google Pixel Campaign Features NBA's Jimmy Butler
MediaDailyNews, Laurie Sullivan - Tuesday, October 24, 2023
Google Pixel entered its third season of the NBA Tip-Off as t ...
- Google Quietly Tests 'Shop All Deals' Banner
MediaDailyNews, Laurie Sullivan - Friday, October 20, 2023
Google is testing a banner in search results that would enable use ...
- Ad Frequency Overload Becomes Defining Challenge In CTV Ad World
Media Insider, Dave Morgan - Thursday, October 19, 2023
As bad as ad frequency management is on linear TV, it's muc ...
- Ebony Partners With Lionsgate To Create A TV Channel For African Americans
Publishers Daily, Ray Schultz - Wednesday, October 11, 2023
Ebony TV by Lionsgate will feature content from Lionsgate's library. ...
- 'It's Always Sunny In Philadelphia' Stars Debut Whiskey Brand
Marketing Daily, Erik Oster - Thursday, October 5, 2023
The Irish American Whiskey brand founded by Charlie Day, Glenn Howerton, a ...
- Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes
Search & Performance Insider, Laurie Sullivan - Thursday, October 5, 2023
Maybelline, which turns 108 this year, partnered with MTV and Paramount Bra ...
- Pluto TV Launches Campaign, Touts 3 New Categories
MAD, Fern Siegel - Tuesday, October 3, 2023
The campaign underscores that the streamer is curated by humans, not comput ...
- The End of Ad-Free Streaming?
Media Insider, Cory Treffiletti - Wednesday, September 27, 2023
Consumers do not like their content interrupted, so why do we ke ...
- Mattel Looks To Build On Hot Wheels Power
Marketing Daily, Sarah Mahoney - Monday, September 25, 2023
Even as the world keeps buzzing about Barbie, the toy giant ...
- 'Los Angeles Magazine' To Work With CAA On Film Development: Report
Publishers Daily, Ray Schultz - Sunday, September 17, 2023
The publication was acquired last year by native Angelinos Mark Geragos, a ...
- New Tubi Campaign Keeps Going And Going And Going...
Marketing Daily, Les Luchter - Thursday, September 14, 2023
Streamer illustrates its profusion of content with spots that stretch the poin ...
- Pocket.Watch To Sell Ads For Mattel Shows On YouTube
MAD, Fern Siegel - Monday, September 11, 2023
Pocket.watch's ad sales and partnerships division, clock.work, will handle the assignment. Sho ...