- Marketers Look for Smaller Upfront Discounts
Around the Net In Media, Joan Voight - Tuesday, June 30, 2009
Advertisers are backing off their aggressive pricing demands in the upfront marketplac ...
- Buyers Market: Upfront Could OK 4Q Ad Flexibility
MediaDailyNews, Wayne Friedman, David Goetzl - Friday, June 26, 2009
As the upfront advertising market begins to percolate, some media agency executiv ...
- The Online Video Upfront
Video Insider, Eric Franchi - Monday, June 29, 2009
Last week I had the pleasure of spending time with an agen ...
- NBC, GroupM Poised To Open Upfront Market
Around the Net In Media, Joan Voight - Thursday, June 25, 2009
After a month-long stalemate, the television upfront marketplace is starting to mov ...
- CBS Looks To Make 'Undercover Boss' An Overt Hit
MediaDailyNews, David Goetzl - Wednesday, June 17, 2009
There were some tears. Chills ran up more than one spine. Clearl ...
- Upfront Marketplace Stalls, Cable May Benefit
Around the Net In Media, Joan Voight - Tuesday, June 9, 2009
In recent years, the July 4 holiday marked the end of t ...
- CBS CFO: Scatter Market Up, CBS Will Lead Upfront
MediaDailyNews, Wayne Friedman - Thursday, June 4, 2009
On the verge of TV's upfront market, CBS has agreed with oth ...
- Upfronts May Be Here To Stay, But Media Bundling Has Got To Go!
Video Insider, Keith Richman - Thursday, June 4, 2009
Upfronts in their current form are insidious. Advertisers are asked to ma ...