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Results for February 2011
Survey Finds Phones Revolutionize Video Games
Marketing Daily, Aaron Baar - Monday, February 28, 2011
"Mobile phones, particularly smartphones, are bringing video game play to the masses ...
BMW Uses Docs, Social To Get 'I' Cars Rolling
Marketing Daily, Karl Greenberg - Monday, February 28, 2011
It's all part of a program in BMW's North American market to ...
Coke's Latest Videos Feature 'Happiness Truck'
Marketing Daily, Karlene Lukovitz - Saturday, February 26, 2011
The latest twist: a "Happiness Truck" -- a Coke delivery truck converted ...
Brands Get Behind MSG's 'BNP Paribas Showdown'
Marketing Daily, Karl Greenberg - Saturday, February 26, 2011
The title partner, for the third year, is financial firm BNP Paribas. ...
Unilever Dangles 'Dancing' In Contest For Dove
Marketing Daily, Aaron Baar - Saturday, February 26, 2011
The Dove Close-Up Challenge encourages women to submit a 60-second video explaining ...
MLB.com At Bat 11 Takes App Stores By Storm
VidBlog, Steve Smith - Monday, February 28, 2011
Digital veterans may recall that across the history of online media, sports ...
Syndication, Distribution Or Both
Video Insider, Adam Singolda - Monday, February 28, 2011
In a previous VideoInsider, I wrote that there is no money in ...
Maybe That 'Butt Cam' Viral Video Wasn't So Low-Tech After All
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 25, 2011
It looked like a video a couple of college girls in L.A. ...
Netflix To Add More Subtitles To Streaming Videos
Around the Net In Media, Phyllis Fine - Friday, February 25, 2011
After a very limited rollout last year, Netflix has added more than ...
Interclick Launches Ad Platform, Fights Privacy Charges
Online Media Daily, Gavin O'Malley - Thursday, February 24, 2011
In the face of legal woes and industry-wide anti-tracking efforts, behavioral ad ...
He's Random, He's Creepy, He's a Guy
VidBlog, Steve Smith - Friday, February 25, 2011
If you are going to make a Web series that spins off ...
Snoop Dogg Adds G's In Samsung Promotion
Marketing Daily, Aaron Baar - Wednesday, February 23, 2011
"Snoop is a direct bull's-eye hit for our core customer target," Bob ...
Collective Acquires Video Ad Platform Oggifinogi
Online Media Daily, Laurie Sullivan - Thursday, February 24, 2011
Collective is acquiring Oggifinogi, a video advertising platform and services company, to ...
Break Media Breaks Out Five Spring Series
VidBlog, Steve Smith - Thursday, February 24, 2011
I am not sure there is any seasonality to online programming, but ...
Three Qualities Advertisers Look For in Brand Video Ad Placements
Video Insider, Dan Greenberg - Thursday, February 24, 2011
While much has been written about the evolution of branded video content ...
Warner Bros. To Offer VOD Movies In 60-Day Window
Around the Net In Media, Phyllis Fine - Wednesday, February 23, 2011
Warner Brothers studio will its make movies available for a premium demand ...
Rentrak Cracks Donovan: Deal Is First To Bring TV Set-Tops To Agency Desk-Tops
MediaDailyNews, Joe Mandese - Wednesday, February 23, 2011
In a move that could make planning and buying via digital TV ...
Netflix To Stream CBS Shows
MediaDailyNews, David Goetzl - Tuesday, February 22, 2011
Netflix has inked a deal with CBS that allows it to stream ...
Legal Reprimand: Web Video Distributor Ivi Is Not 'Cable System'
Online Media Daily, Wendy Davis - Tuesday, February 22, 2011
Granting a request by TV broadcasters, a federal judge has ordered the ...
More On Tackling Video Click-to-Play vs. Auto-Play Pre-Roll Advertising
Video Insider, Ashkan Karbasfrooshan - Wednesday, February 23, 2011
Two weeks ago I discussed the first five realities of video click-to-play ...
Amazon Takes 'Cautious Toe-Touch' Into Video Streaming
Around the Net In Media, Phyllis Fine - Tuesday, February 22, 2011
And speaking of Netflix, as we were in the item above, it ...
New Amazon Service Crowds Streaming Media Space
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, February 22, 2011
Complicating matters for streaming media leaders like Netflix and Hulu, Amazon will ...
comScore: 83% Saw Web Video In January
Online Media Daily, - Tuesday, February 22, 2011
comScore reported in its online video rankings that 83.5% of all U.S. ...
SpotXchange Hopes to OTTO-mate Video Ad Optimization
VidBlog, Steve Smith - Tuesday, February 22, 2011
Optimizing video ad campaigns effectively lifts key performance metrics, but even when ...
Five People Who Have To Watch Your Viral Marketing Videos
Video Insider, David Murdico - Tuesday, February 22, 2011
Reaching the target consumer directly 100% of the time would be awesome, ...
Video Lessons From the Age of Monopoly
VidBlog, Steve Smith - Monday, February 21, 2011
Every elementary school student of the 1960s coveted those moments when the ...
Broadcast, Newspaper Sites Lead Video Viewing
Online Media Daily, Mark Walsh - Thursday, February 17, 2011
During the fourth quarter, brands saw average video viewing time double to ...
Data: Few Consumers Don't Watch Web Video
Around the Net In Online Marketing, Gavin O'Malley - Thursday, February 17, 2011
A full 83.5% of all U.S. Internet users watched a Web video ...
Digital Video Ads In Premium TV Earn Most Attention
MediaDailyNews, Wayne Friedman - Wednesday, February 16, 2011
Getting more bang for your digital video ad has less to do ...
Vevo Soars To Second-Largest Video Web Hub
Online Media Daily, - Wednesday, February 16, 2011
Music hub Vevo has soared to become the second-largest video property on ...
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