- Integral Attains MRC Accreditation For Viewability Product
Real-Time Daily, Tyler Loechner - Monday, November 25, 2013
Integral Ad Science this morning announced it has received Media Rating Counc ...
- A Brand's RTB Wish? Real-Time With MRC's Gunzerath On Lifting The Viewability Advisory
RTBlog, Tyler Loechner - Friday, November 22, 2013
Viewability has been the topic of the week here at RTM Dail ...
- MRC To Lift Viewability Advisory In 2014, Back Its Use As A Digital Currency
Online Media Daily, Tyler Loechner - Wednesday, November 20, 2013
The Media Rating Council has extended its "Viewable Impression Advisory" beyond 201 ...
- Viewable Impressions Standard Set To Debut By 2014
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 20, 2013
The Media Rating Council (MRC) said Wednesday that it will lift i ...
- Real-Time With Eric Franchi, Co-Founder Of Undertone, On Viewability
RTBlog, Tyler Loechner - Tuesday, November 19, 2013
Buyers and sellers alike are more aware of "viewability" than ever befor ...
- V Is For Validation: VivaKi, Vindico To Track Video Quality Across Publicis Shops Worldwide
Online Media Daily, Gavin O'Malley - Wednesday, November 6, 2013
Video ad-serving and tracking firm Vindico just expanded its partnership with Public ...
- Gourmet Ads Taps Pixalate For Viewability Ratings, Keeps Its Network In Check
Real-Time Daily, Tyler Loechner - Thursday, November 7, 2013
Gourmet Ads, a food advertising network with their own real-time bidding (RT ...
- Should Ad Nets Push For Publisher Transparency?
RTBlog, Tyler Loechner - Thursday, November 7, 2013
Vieawbility and transparency are two of the biggest topics in the exchange-bas ...