- Google Goes For 100% Ad Viewability
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2015
Google will introduce 100% viewable ads in the next few months, bringi ...
- Is Direct Programmatic Lining Them Up For Private Mobile RTB Conversion?
RTBlog, Sean Hargrave - Monday, September 28, 2015
The latest figures could suggest that direct programmatic leads in building awarene ...
- Digging Deep Into Fake Ad Views By Bots
Around the Net in Video, P.J. Bednarski - Friday, September 25, 2015
This deep dive into the subject by Bloomberg Business shows how so ...
- Nativo Guarantees Human Impressions
MediaDailyNews, Erik Sass - Thursday, September 24, 2015
Native advertising technology platform Nativo, which enables publishers to deliver native a ...
- Sovrn Tells Buyers To Bring Their Own Standards To New 'Viewability Assurance' Program
RTBlog, Tyler Loechner - Monday, September 21, 2015
Supply-side platform sovrn on Monday announced it will begin guaranteeing viewability ...
- Facebook To Offer Better Viewability Verification
Around the Net In MAD London, Sean Hargrave - Friday, September 18, 2015
Advertisers will soon have the option to pay for an ad ...
- Unilever Labels Viewability Metrics 'Preposterous'
Around the Net In MAD London, Sean Hargrave - Thursday, September 17, 2015
Unilever has ramped up its calls for better online ad measurability, a ...
- WPP And Unilever Video Woes Mean Human Viewability Metrics Are A Must
London Blog, Sean Hargrave - Thursday, September 17, 2015
It's not just a technical debate any more -- proving that a ...
- Going Beyond Viewability
Metrics Insider, Sherrill Mane - Thursday, September 17, 2015
On Sept. 11, the 4As hosted a Town Hall on digital measuremen ...
- Altitude Digital Unveils Pre-Bid 'Viewability Filtering' For Programmatic Video
Real-Time Daily, Tyler Loechner - Wednesday, September 16, 2015
Altitude Digital, a supply-side platform (SSP) for video advertising, on Wednesday announc ...
- Exponential Partners With Moat, Will Only Charge When Video Ads Deemed 'Viewable'
Real-Time Daily, Tyler Loechner - Tuesday, September 8, 2015
Digital ad tech firm Exponential Interactive, which is home to online ...
- Web Browser Impressions Up, Interstitials High In Viewability
Mobile Marketing Daily, Ben Frederick - Tuesday, September 1, 2015
The share of impressions in the Web browser environment is still growi ...