- OMD Exec: 'If You Pay For It, You Should Get It'
Around the Net in Real-Time, Tobi Elkin - Tuesday, March 29, 2016
Shaina Boone, OMD's managing director, marketing sciences, has strong views on viewabilit ...
- U.S. Marketers Investt Heavily In Programmatic But Obstacles Remain
Around the Net in Real-Time, Tobi Elkin - Tuesday, March 29, 2016
A new eMarketer report indicates that programmatic advertising accounts for more th ...
- It's Not Only About Efficiency. How About Focusing On Media Effectiveness?
RTBlog, Tobi Elkin - Monday, March 28, 2016
Viewability, ad blocking, fraud and financial transparency were big themes at la ...
- Are You Ready For An Ad-Free World?
London Blog, Sean Hargrave - Thursday, March 24, 2016
Viewability, fraud and ad blocking make now the time to get yo ...
- Advertising's Four Plagues: Viewability, Fraud, Transparency, Ad Blocking
MAD, Larissa Faw - Wednesday, March 23, 2016
A session at the 4As Transformation Conference in Miami featured four indust ...
- IAB Viewability Primer Focuses On Publisher Side
Real-Time Daily, Felicia Greiff - Tuesday, March 22, 2016
The Interactive Advertising Bureau (IAB) released a primer on improving ad viewabili ...
- Spotify Claims New Mobile Ads Are "100% Viewable"
Around the Net In MAD London, Sean Hargrave - Tuesday, March 22, 2016
Spotify has brought its 'welcome back" ads, which greet returning users, ...
- Growing Pains With Mobile Viewability
Around the Net in Real-Time, Tobi Elkin - Tuesday, March 22, 2016
AdExchanger's Allison Schiff reports on the growing pains of mobile viewability a ...
- Moat Raises $50M To Help Develop Digital Ad Currency
Around the Net in Real-Time, Tobi Elkin - Monday, March 21, 2016
Web analytics firm Moat has raised $50 million in new funding. Aimi ...
- Ad Blocking And Viewability In Mobile Advertising: Help Or Hindrance?
Mobile Marketing Daily, April Jones - Wednesday, March 16, 2016
Despite not being a new phenomenon - ad blockers have been availab ...
- Integral Ad Science Partners With MediaMath & Others On Video Viewability
Around the Net in Real-Time, Tobi Elkin - Tuesday, March 15, 2016
Integral Ad Science’s new partnership with MediaMath, announced on March 10, enabl ...
- Viewability Just The Beginning Of Ad Efficacy Conversation
RTBlog, Felicia Greiff - Tuesday, March 15, 2016
Cadreon's Erica Schmidt gave a presentation on a viewability study at t ...
- SVOD Reaches Critical Mass, Penetrates Half Of U.S. Homes
MediaDailyNews, Wayne Friedman - Tuesday, March 8, 2016
As subscription video-on-demand services have grown -- now with more than ...
- Will Marketers' Clarion Call For More Transparency Be Heard?
RTBlog, Tobi Elkin - Wednesday, March 9, 2016
Research finding on programmatic media conducted by the Association of National Advertise ...
- TubeMogul Campaign Says Working With Google Ad Stack Not In Advertisers' Best Interests
RTBlog, Tobi Elkin - Tuesday, March 8, 2016
TubeMogul's "Manifesto For Independence" campaign taking Google to task certainly packs ...
- Twelvefold Media Launches 100% In-View Guarantee
Real-Time Daily, Tobi Elkin - Friday, March 4, 2016
Twelvefold Media, a company that creates custom content channels through its proprieta ...