- MRC Outlines Mobile Viewability Metrics
Mobile Marketing Daily, Gavin O'Malley - Tuesday, June 28, 2016
As promised, The Media Rating Council (MRC) has issued guidelines on mobi ...
- Turn Adds Integral Ad Science Video Targeting Technology
Real-Time Daily, Tobi Elkin - Wednesday, June 29, 2016
Turn has added Integral Ad Science's pre-bid video viewability targeting technology ...
- From One Second To Five. EU's Parting Viewability Gift To Brexit Britain?
London Blog, Sean Hargrave - Tuesday, June 28, 2016
IAB Europe is taking a lead in upping viewability from one seco ...
- Connected TV Boosts Overall TV Usage
Television News Daily, Wayne Friedman - Tuesday, June 21, 2016
Strong connected TV viewing helped total TV usage grow by almost ...
- Taking Aim At Ad Blocking, NYT Readies Ad-Free Digital Edition
RTBlog, Tobi Elkin - Tuesday, June 21, 2016
The New York Times Co. is preparing an ad-free digital edition ...
- Is 'Programmatic' Becoming A Dirty Word?
RTBlog, Tobi Elkin - Friday, June 17, 2016
Snapchat's recent move to open its platform to third-party advertisers with ...
- GumGum Launches In-Content Video Ad Format
Real-Time Daily, Tobi Elkin - Tuesday, June 14, 2016
Ad-tech firm GumGum on Tuesday launched a new cross-platform video ad un ...
- Research Finds Streaming Media Players Have Highest Growth
RTBlog, Tobi Elkin - Tuesday, June 14, 2016
Research finds consumers' daily digital journey includes numerous device touch points. Sixty-fo ...
- Study Finds Existing Viewability Metrics Limited
RTBlog, Tobi Elkin - Monday, June 13, 2016
Viewability is now a top-of-mind metric for most marketers -- but it ...
- Fraudulence, Viewability Higher In Programmatic Digital Display Ads In France
Around the Net in Real-Time, Tobi Elkin - Thursday, June 9, 2016
Programmatic digital display ads in France were more likely to be fraudule ...
- Less-Interruptive Ad Formats May Lead To Less Ad Blocking
RTBlog, Tobi Elkin - Thursday, June 9, 2016
With ad-blocking conversations in high gear, publishers are looking for emerging, engagi ...
- Viewability Is More Of A 'Commercial Discussion,' Says GroupM's Joe Barone
RTBlog, Tobi Elkin - Wednesday, June 8, 2016
Viewability is more of a "commercial" discussion while ad blocking is abo ...
- Brands Can Waste Billions Or Push Partners On Fraud And Viewability
London Blog, Sean Hargrave - Tuesday, June 7, 2016
When billions are wasted on fraud, shouldn't we have gotten further th ...
- MRC Grants Sizmek Accreditation for Video Viewability
Real-Time Daily, Tobi Elkin - Tuesday, June 7, 2016
Sizmek, an ad-tech provider supporting multiscreen campaigns, on Tuesday announced that t ...
- Unruly Partners With AppNexus To Bring Together Buyers And Sellers Of Viewable Outstream Video Inventory
Real-Time Daily, Tobi Elkin - Tuesday, June 7, 2016
Video ad tech company Unruly and AppNexus on Tuesday announced a partnersh ...
- Teads Launches Programmatic Outstream Video Ad Accreditation Program
Real-Time Daily, Tobi Elkin - Monday, June 6, 2016
Video advertising marketplace Teads on Monday announced it's launched a new accreditati ...