- Integral Ad Science, Nativo Align Viewability Measurements For Native Ads
Real-Time Daily, Philip Rosenstein - Tuesday, August 30, 2016
Integral Ad Science (IAS) and Nativo announced on Tuesday that they ha ...
- Most U.S. Publishers Rely On A Mix Of Ad Support And Subscriptions
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 24, 2016
It's no secret that ad blockers have changed the way traditional publishe ...
- IPG: Ads Minimally Meeting MRC Viewability Standard Lack Impact
MAD, Steve McClellan - Tuesday, August 23, 2016
That was one finding from an IPG Media Lab study, "Putting Scien ...
- JICWEBS Names BPA Worldwide Ad Fraud Verification Provider
Real-Time Daily, Tobi Elkin - Wednesday, August 24, 2016
BPA Worldwide on Wednesday announced that the Joint Industry Committee for W ...
- Ad Tech In 2020
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 23, 2016
Tim Whitfield, director of technical operations at GroupM, concludes his multi-part seri ...
- Viewability: It's All In The Eye Of The Beholder (And How Long It Remains On The Screen)
Show Daily, Joe Mandese - Tuesday, August 23, 2016
IPG Media Lab Vice President-Consumer Research Strategy Kara Manatt presented some counterintuiti ...
- TV Olympics Data: Still Big -- But For How Long?
TV Watch, Wayne Friedman - Tuesday, August 23, 2016
Some Olympic viewership was down 30% at times, with TV advertisers guarante ...
- As Fraudsters Fake Viewability And Video Completions, Advertisers Risk Being Gamed
Around the Net in Real-Time, Tobi Elkin - Monday, August 22, 2016
Claudia Perlich, chief scientist for audience targeting firm Dstillery, says entities who ...
- The (Mobile) Video Viewability Challenge
Real-Time Daily, Stephen Upstone - Friday, August 19, 2016
While an agreement between all parties involved in delivering a campaign w ...
- Half Of World's Population Will See Rio Olympics
Television News Daily, Wayne Friedman - Thursday, August 18, 2016
Worldwide Rio Olympic TV viewing is on par with the London gam ...
- Videology Says It's Improved Its Predictive Targeting Capabilities
Real-Time Daily, Tobi Elkin - Thursday, August 18, 2016
Ad-tech firm Videology announced that it has enhanced its ability to u ...
- Publishers Worry Most About Viewability, Attribution
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 17, 2016
U.S. digital ad professionals within the publishing industry are most concerned abo ...
- In-Browser Viewability Can Move Advertising Away From Legacy Of Waste
Real-Time Daily, John Douglas - Wednesday, August 17, 2016
With a clear definition of a viewable impression in hand, it's ti ...
- Research from The Drum And The Trade Desk Finds Pogrammatic Video Set To Rise
Around the Net in Real-Time, Tobi Elkin - Thursday, August 11, 2016
Programmatic spend on video is set to rise over the next yea ...
- Brightcom Announces Partnerships With GeoEdge And Forensiq
Real-Time Daily, Philip Rosenstein - Wednesday, August 10, 2016
Brightcom, a global ad tech and multichannel media firm, on Wednesday announc ...
- How Injected Ads Contribute To The Fraud Problem
RTBlog, Tobi Elkin - Tuesday, August 2, 2016
DoubleVerify CEO Wayne Gattinella explains how injected ads are harming the digit ...
- Sovrn And OpenX Land Top Spots For Q2 On Global Seller Trust Index
Real-Time Daily, Tobi Elkin - Monday, August 1, 2016
Sovrn and OpenX land at the top of Pixalate's Global Seller Tru ...
- Report Says More Marketers Are Requesting Ratings Verification
Real-Time Daily, Tobi Elkin - Monday, August 1, 2016
Videology found that 41% of customers' campaigns that ran on its platfo ...