- And a Healthy New Millennium
VidBlog, Steve Smith - Thursday, December 23, 2010
Statisticians don't usually climb the ranks of YouTube too often, so Swedi ...
- He's Climbing in Your Windows
Notes from the Digital Frontier, Chris - Monday, November 15, 2010
Do you know who this guy is? That is Antoine Dodson a ...
- Brands Leveraging the 'How'd-They-Do-That?' Factor
VidBlog, Steve Smith - Wednesday, November 10, 2010
What makes a viral video, well, viral? One of the things ma ...
- Axe, Old Spice Make It Cool To Be Clean
Engage:Teens, Amy Henry - Thursday, October 7, 2010
Old Spice and Axe risked alienating their more traditional customers with the ...
- EA Viral Campaign Features Suns' Nash
Marketing Daily, Aaron Baar - Tuesday, October 5, 2010
Steve Nash is known to many as a star basketball player. B ...
- The Age of Personal Media Entrepreneurship Begins
VidBlog, Steve Smith - Monday, September 27, 2010
At this evening's OMMA Awards Hitviews' founder Walter Sabo will be hopi ...
- Binaca Crowd Sources the Product Placement
VidBlog, Steve Smith - Friday, September 17, 2010
A decade ago people complained about it, but now product placement h ...
- What's In A Meme? Who Knows?
Around the Net In Online Marketing, Gavin O'Malley - Thursday, September 16, 2010
The New York Times investigates the evolution of an Internet mem ...
- Weezer, Weezer Everywhere
VidBlog, Steve Smith - Wednesday, September 15, 2010
Why bother trying to win the viral ad video lottery with ...
- Heidi Klum Launches Line With New Balance
Marketing Daily, - Tuesday, September 7, 2010
The ad campaign, which includes print and viral components, features Klum ...
- Green Baby Products Firm Battles Big Boys Virally
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 28, 2010
Karen Dybis takes a look at how EcoSTORE USA is making ...
- Deconstructing Old Spice Guy
Around the Net In Online Marketing, Gavin O'Malley - Friday, July 16, 2010
What can we all learn from the viral success of the O ...
- "I Am On a Twitter"
VidBlog, Steve Smith - Friday, July 16, 2010
Just seconds before the self-satirizing Old Spice "Man on a Horse" charact ...
- Viral Video: The Summer Reruns
VidBlog, Steve Smith - Wednesday, July 14, 2010
Some of you youngsters may be too young to recall a ti ...
- The End Of Viral
Show Daily, Joe Mandese - Thursday, June 17, 2010
Asked what the current industry "threshold" is for a corporate video ...
- Online Video Gets Us In (And Around) The World Cup
VidBlog, Steve Smith - Friday, June 11, 2010
I will admit it up front that I know zip about socce ...
- Drinking Game Raises Questions; Diageo Says It's Not Involved
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 9, 2010
J. David Goodman reports that a new viral binge drinking game featuri ...
- Study: For Stand-Alone Video Ads, Mid-Length Is Best
Online Media Daily, Mark Walsh - Friday, June 4, 2010
For in-stream video ads, 15- or 30-second spots are the standard. B ...
- EA Sports Touts Tiger, Teammates In Campaign
Marketing Daily, Aaron Baar - Thursday, June 3, 2010
A digital campaign continues the metaphor, with Woods and other professionals usi ...
- Les Grossman Is Going to Rip You A New One
VidBlog, Steve Smith - Wednesday, June 2, 2010
"Your filthy hair made you a star," Hollywood kingmaker Les Grossman tel ...
- JVC, All American Rejects Team For Viral Video
Marketing Daily, Aaron Baar - Wednesday, May 19, 2010
"We're trying to sell the 'entertainment'" of JVC Mobile products, Chad Vogelson ...
- Google Makes a Viral Geek Porno
VidBlog, Steve Smith - Thursday, May 6, 2010
Remember when Google was a proud member of the too-big-to-advertise club? N ...
- "We are the World ... We Are the Polymerase Chain Reaction": Silly Science, Serious Leads
VidBlog, Steve Smith - Tuesday, April 13, 2010
Viral video marketing has a special penchant for silliness. In fact pa ...
- Former NFL Scrub Hits It Big With Old Spice Video
Around the Net In Brand Marketing, Thom Forbes - Monday, March 29, 2010
Jack Neff has an amusing piece about Isaiah Mustafa, a bit-part act ...
- An Enemy Of Raccoons But A Friend Of Marketers
Around the Net In Brand Marketing, Thom Forbes - Monday, March 22, 2010
Charles McGrath writes an appreciation of the granddaddy of viral merchandising campaig ...
- Millward Brown: Strong Creative Drives Viral Success
Marketing Daily, Aaron Baar - Wednesday, March 17, 2010
"It all boils down to strong creativity," Ann Green, senior vice preside ...
- Just An Online Minute... The Key To Viral Success? Sneeze On The Salad Bar!
Just An Online Minute, Kelly Samardak - Wednesday, February 3, 2010
I left Hammerstein punching my fist into the air and chanting "GT ...
- Taco Bell Super Bowl Efforts Feature ... NBA Legend
Marketing Daily, Karlene Lukovitz - Monday, February 1, 2010
The chain is leveraging the Super Bowl to get a jump ...
- Coke Scores With First Viral Video
Marketing Daily, Karlene Lukovitz - Tuesday, January 19, 2010
Coke couldn't have scripted better responses: Students laugh and jump, pass t ...
- GMC Taking The Viral Marketing Superhighway
Around the Net In Brand Marketing, Thom Forbes - Monday, January 18, 2010
GMC could drop TV commercials altogether in marketing its Granite compact crossove ...