- Former NFL Scrub Hits It Big With Old Spice Video
Around the Net In Brand Marketing, Thom Forbes - Monday, March 29, 2010
Jack Neff has an amusing piece about Isaiah Mustafa, a bit-part act ...
- An Enemy Of Raccoons But A Friend Of Marketers
Around the Net In Brand Marketing, Thom Forbes - Monday, March 22, 2010
Charles McGrath writes an appreciation of the granddaddy of viral merchandising campaig ...
- Millward Brown: Strong Creative Drives Viral Success
Marketing Daily, Aaron Baar - Wednesday, March 17, 2010
"It all boils down to strong creativity," Ann Green, senior vice preside ...