-
MediaDailyNews
Keller Fay Hires 2 Execs
May 16, 2013, 4:18 p.m.
-
Marketing Daily
All Earned Media Is Not Created Equal
May 15, 2013, 8:30 a.m.
-
Engage:Boomers
Don't Launch Your Product On Facebook
May 13, 2013, 9:30 a.m.
-
Marketing Daily
Enterprise Seeks Opening In Rental Car Market
May 1, 2013, 2:04 p.m.
-
Mobile Marketing Daily
Friend-To-Friend Marketing To The Rescue
April 29, 2013, 7:08 a.m.
-
Marketing: Causes
Word Of Mouth Still Works
March 18, 2013, 7:32 a.m.
-
MediaDailyNews
Brands Profit By In-Store, Word-Of-Mouth Marketing
Feb. 13, 2013, 11 a.m.
-
Around the Net In Brand Marketing
What Makes Women Talk About Brands
Jan. 23, 2013, 8 a.m.
-
MediaDailyNews
Staffers Can Double As Best Brand Advocates
Jan. 21, 2013, 2:06 p.m.
-
Online Media Daily
3 Ways To Turbocharge WOM Social Marketing
Dec. 28, 2012, 8:30 a.m.
-
Around the Net In Brand Marketing
Buzz Builds Brands
Aug. 30, 2012, 9 a.m.
-
Online Media Daily
WOMMA To Issue Social Media Guidelines
Aug. 3, 2012, 9:31 a.m.
-
Marketing Daily
Buzz Leaders, Improvers Keep Things Positive
July 15, 2012, 6:21 a.m.
-
Raw
What Makes Brand Advocates Share?
May 25, 2012, 9:48 a.m.
-
Engage:Teens
Tangled Up In Friends
May 24, 2012, 12:18 p.m.
-
Research Brief
Trust Is Earned, According To Consumers
April 19, 2012, 6:15 a.m.
-
Marketing Daily
Friends Have More Credibility Than Brands
April 10, 2012, 5:24 p.m.
-
Around the Net In Brand Marketing
Study: Social Media Blunts Impact Of Negative WOM
April 4, 2012, 10:30 a.m.
-
MediaDailyNews
CBS Research: TV Drives WOM In Digital World
March 26, 2012, 6:26 p.m.
-
Online Media Daily
Consumer WOM Proves Powerful, Apple, Amazon Lead Sectors
March 14, 2012, 4:56 p.m.
-
Online Media Daily
Extole Secures $10 Million For Social Referral Funding
Feb. 8, 2012, 7:30 a.m.
-
Online Media Daily
Why Social Audience Measurement Hasn't Yet Delivered
Jan. 24, 2012, 8:15 a.m.
-
Marketing Daily
2011 Buzz Leaders: Subway On Top Again
Jan. 10, 2012, 6:37 p.m.
-
Marketing Daily
Study: Social Media Brand Advocacy Endures
Nov. 30, 2011, 4:13 p.m.
-
MediaDailyNews
P&G Unit Debunks 'Social' Influence, Finds Offline Overwhelmingly Dominates Brand Conversations
Nov. 17, 2011, 9:04 p.m.
-
Online Media Daily
Correction: Ticketmaster Uses Buddy Media
Oct. 19, 2011, midnight
-
Online Media Daily
WOM Explodes Thanks To Social Media
Oct. 18, 2011, midnight
-
Online Media Daily
Social Media Marketers Put Premium On WOM Reviews
Sept. 27, 2011, 1:11 p.m.
-
Marketing Daily
Study: Negative Reviews Grow More Powerful
Aug. 31, 2011, 8 a.m.
-
Marketing Daily
BillMyParents.com Launches WOM Campaign
Aug. 23, 2011, 5:27 p.m.