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November 17, 2016, CO
Email Insider Summit
December 4 - 7, 2016, UT
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December 7 - 10, 2016, UT
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January 25, 2017, New York City
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Results for wom
Yuno Rewards Users When Friends Buy Products
The Social Graf, Erik Sass - Monday, August 31, 2015
With ad dollars flooding into social media and everyone obsessed with social ...
WOM Still Highest Unpaid Influence; Paid TV Still Broadest Reach
Research Brief, Jack Loechner - Monday, May 18, 2015
In recently-released survey results from the Digital Democracy Survey, 8 in 10 ...
Intuit's 'Pens Down, Bottoms Up' Tax Season Campaign
MAD, Larissa Faw - Wednesday, April 1, 2015
Working with ad agency RPA, Intuit introduced the campaign that included a ...
More Screens Are Better Than One: ESPN Unveils New Cross-Screen Research At 4As
MAD, Steve McClellan - Wednesday, March 25, 2015
ESPN Research announced the results of a "Valuing Video" study from the ...
Referrals As Conversion Channel: How Do They Stack Up?
Marketing: Travel, Matthew Bailey - Monday, March 9, 2015
Quick, name the top marketing channels for your business. Now, did you ...
McDonald's 'Pay With Lovin' Pays Off In WOM, Intent
Marketing Daily, Karlene Lukovitz - Friday, February 20, 2015
Word-of-mouth reached its second-highest levels in about 18 months at the end ...
Let's Rethink How Advertising Works
Marketing Daily, Brad Fay - Thursday, February 12, 2015
The single most important factor in the success of an advertisement is ...
Analytic Partners, Keller Fay, Converseon Team To Integrate Social, WOM
MediaDailyNews, Wayne Friedman - Thursday, January 22, 2015
Looking to cement an effort around the integration of online social media ...
Word-Of-Mouth Interactions Correlate With Rise In Sales
MediaDailyNews, Wayne Friedman - Tuesday, November 18, 2014
One in eight word-of-mouth interactions results in consumer sales -- some $6 ...
Techs, Telecoms Top WOM in Brazil, Colombia
Marketing Daily, Aaron Baar - Tuesday, November 4, 2014
According to a study from Keller Fay Group, Samsung is the most-discussed ...
WOM Beats Bestseller Lists
The Social Graf, Erik Sass - Tuesday, July 22, 2014
The proliferation of brand and product recommendations online is causing information overload, ...
'Affluenza' Film Gets Social Kick
Marketing Daily, Aaron Baar - Thursday, July 10, 2014
"In the same way a TV show creates a live event [for ...
Taco Bell's Perception Rises; McDonald's' Dips
Marketing Daily, Karlene Lukovitz - Friday, April 11, 2014
As of April 4, Taco Bell, which said in February that it ...
Don't Forget The Product: Little Things Still Mean A Lot
Marketing: Travel, Gary Leopold - Monday, April 7, 2014
I just returned from a three-week vacation in Hawaii, and I was ...
Bonobos Expands With New Women's Brand
Marketing Daily, Sarah Mahoney - Friday, November 1, 2013
AYR, which stands for All Year Round, will kick off with denim, ...
Next Generation Word-Of-Mouth Measurement Metric?
Research Brief, Jack Loechner - Wednesday, October 30, 2013
Business leaders incorporating NPS into their executive dashboard are constantly striving to ...
For Word of Mouth, The Secret Sauce Lies In The South
Marketing Daily, Ed Keller - Tuesday, October 22, 2013
A newly released study, "America's Most Talkative Cities," provides a top 10 ...
Harley-Davidson, Apple, Avon, Amazon Tops In WOM
Marketing Daily, Tanya Gazdik - Monday, October 21, 2013
"Word of mouth ... is a key part of understanding customer satisfaction ...
BK Sees Perception Gains After 'Satisfries' Launch
Marketing Daily, Karlene Lukovitz - Friday, October 4, 2013
Burger King's launch of fries with 30% fewer calories and 40% less ...
Trust Is A Must
Research Brief, Jack Loechner - Wednesday, October 2, 2013
According to Nielsen's latest Trust In Advertising study, earning consumer trust, whether ...
Nielsen: Consumers Trust WOM Over Other Messaging
Marketing Daily, Aaron Baar - Tuesday, September 17, 2013
According to Nielsen's 2013 "Global Survey of Trust in Advertising," 84% of ...
Earned Media Tops Other Ad Sources, TV Ad Trust Up
MediaDailyNews, Wayne Friedman - Tuesday, September 17, 2013
Word-of-mouth marketing -- as well as TV advertising -- continues to score ...
Fiat Rolls With Devilish 500 Cattiva Limited Edition
Marketing Daily, Laurie Petersen - Tuesday, August 13, 2013
In Italian, "cattiva" can describe a person or situation that is naughty ...
TV's Reach: WOM More Powerful Than Social Media
MediaDailyNews, Wayne Friedman - Monday, July 29, 2013
A majority of TV influence/recommendations comes from "word-of-mouth" face-to-face conversations, with digital ...
Word Of Mouth On Climate Change Reached President's Ears
Marketing: Green, Ted Page - Wednesday, June 26, 2013
In my last post, I talked about the Climate Change Declaration, a ...
'Dunkin' in the Dark' Doesn't Hold A Candle To Real Product Experience
Marketing Daily, Peter Storck - Thursday, June 20, 2013
Experience-driven social marketing has resulted in stunning success for brands. Although the ...
The Stanley Cup Of B-to-B Social Media
Online Media Daily, Scott Gillum - Wednesday, June 12, 2013
Even though buyers mention social media (and providers such as Twitter, Facebook ...
Q&A: On Running To Catch Nike, Adidas, Et Al.
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 11, 2013
The running-exercise-workout landscape is populated by companies with immediate brand recognition. But ...
Smashburger In First TV Campaign
Marketing Daily, Karlene Lukovitz - Thursday, June 6, 2013
Investing in television is something of a leap for any fairly young, ...
Cruise Industry Missing Positive PR Opportunities
Marketing: Travel, Allison Schroeder - Thursday, June 6, 2013
People love a good PR disaster. As if there were a bright ...
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