Garfield at Large
The Agency Business
MAD: MediaPost's Agency Daily
Accounts in Review
Out to Launch
People on the Move
Online Media, Marketing
Email Marketing Daily
Search Marketing Daily
Online Media, Marketing
Data & Targeting Insider
Social Media & Marketing Daily
The Social Graf
Brand and Product Marketing
Section 2 - Around the Net
Thom Forbes: Top of the News
Content Marketing Insider
Marketing Sector Newsletters
Media Buying and Selling
Audience Buying Insider
August 7, 2014, NY
Mobile Insider Summit
August 17 - 20, 2014, Tahoe
Social Media Insider Summit
August 20 - 23, 2014, Tahoe
Video Insider Summit
September 14 - 17, 2014, NY
OMMA Premium Display NY
September 30, 2014, NYC
OMMA Audience Targeting NY
October 1, 2014, NYC
October 1, 2014, NYC
OMMA RTB NY
October 2, 2014, NYC
OMMA Audience Targeting London
October 13, 2014, UK
OMMA RTB London
October 14, 2014, UK
October 21 - 22, 2014, Chicago
Digital Out of Home Awards
November 4, 2014, NYC
Email Insider Summit
December 7 - 10, 2014, UT
Search Insider Summit
December 10 - 13, 2014, UT
Complete 2014 Events Calendar
OMMA RTB: Real-Time Buying
July 24, 2014, LA
Masters of Media Selling
July 23 - 24, 2014, LA
OMMA Audience Targeting
July 23, 2014, LA
OMMA Premium Display
July 22, 2014, LA
OMMA Display in LA
July, 2014, LA
Email Insider Summit Europe
June 30 - July 3, 2014, Switzerland
RTB Insider Summit
June 11 - 14, 2014, SC
Content Marketing Insider Summit
June 8 - 11, 2014, SC
OMMA Video at Internet Week
May 22, 2014, NY
May 21, 2014, NYC
Masters of Media Selling
May 21 - 22, 2014, NYC
OMMA Mobile at Internet Week
May 21, 2014, NY
OMMA Social at Internet Week
May 20, 2014, NY
OMMA Native at Internet Week
May 19, 2014, NY
OMMA at Internet Week
May, 2014, NY
May 7, 2014, NY
Creative Media Awards
Future of Media
Media Agency of the Year
OMMA Agency of the Year
OMMA at SXSW
OMMA DDM: Data-Driven Marketing
OMMA Mobile at SXSW
OMMA Mobile London
OMMA Native London
OMMA RTB Chicago
OMMA RTB Seattle
OMMA Social at SXSW
OMMA Video Europe
Online All Stars
Appy Awards (May 21, 2014, NYC)
Creative Media Awards (January 21, 2014, NYC)
Digital Out of Home Awards (November 4, 2014, NYC)
Media Agency of the Year (January 14, 2014, NYC)
OMMA Agency of the Year (January 16, 2014, NYC)
OMMA Awards (October 1, 2014, NYC)
Online All Stars (September 24, 2013, NYC)
OMMA and MEDIA Magazines
Feedback Loop (Comments)
Forgot your password?
Results for wom
WOM Beats Bestseller Lists
The Social Graf, Erik Sass - Tuesday, July 22, 2014
The proliferation of brand and product recommendations online is causing information overload, ...
'Affluenza' Film Gets Social Kick
Marketing Daily, Aaron Baar - Thursday, July 10, 2014
"In the same way a TV show creates a live event [for ...
Taco Bell's Perception Rises; McDonald's' Dips
Marketing Daily, Karlene Lukovitz - Friday, April 11, 2014
As of April 4, Taco Bell, which said in February that it ...
Don't Forget The Product: Little Things Still Mean A Lot
Marketing: Travel, Gary Leopold - Monday, April 7, 2014
I just returned from a three-week vacation in Hawaii, and I was ...
Bonobos Expands With New Women's Brand
Marketing Daily, Sarah Mahoney - Friday, November 1, 2013
AYR, which stands for All Year Round, will kick off with denim, ...
Next Generation Word-Of-Mouth Measurement Metric?
Research Brief, Jack Loechner - Wednesday, October 30, 2013
Business leaders incorporating NPS into their executive dashboard are constantly striving to ...
For Word of Mouth, The Secret Sauce Lies In The South
Marketing Daily, Ed Keller - Tuesday, October 22, 2013
A newly released study, "America's Most Talkative Cities," provides a top 10 ...
Harley-Davidson, Apple, Avon, Amazon Tops In WOM
Marketing Daily, Tanya Gazdik Irwin - Monday, October 21, 2013
"Word of mouth ... is a key part of understanding customer satisfaction ...
BK Sees Perception Gains After 'Satisfries' Launch
Marketing Daily, Karlene Lukovitz - Friday, October 4, 2013
Burger King's launch of fries with 30% fewer calories and 40% less ...
Trust Is A Must
Research Brief, Jack Loechner - Wednesday, October 2, 2013
According to Nielsen's latest Trust In Advertising study, earning consumer trust, whether ...
Nielsen: Consumers Trust WOM Over Other Messaging
Marketing Daily, Aaron Baar - Tuesday, September 17, 2013
According to Nielsen's 2013 "Global Survey of Trust in Advertising," 84% of ...
Earned Media Tops Other Ad Sources, TV Ad Trust Up
MediaDailyNews, Wayne Friedman - Tuesday, September 17, 2013
Word-of-mouth marketing -- as well as TV advertising -- continues to score ...
Fiat Rolls With Devilish 500 Cattiva Limited Edition
Marketing Daily, Laurie Petersen - Tuesday, August 13, 2013
In Italian, "cattiva" can describe a person or situation that is naughty ...
TV's Reach: WOM More Powerful Than Social Media
MediaDailyNews, Wayne Friedman - Monday, July 29, 2013
A majority of TV influence/recommendations comes from "word-of-mouth" face-to-face conversations, with digital ...
Word Of Mouth On Climate Change Reached President's Ears
Marketing: Green, Ted Page - Wednesday, June 26, 2013
In my last post, I talked about the Climate Change Declaration, a ...
'Dunkin' in the Dark' Doesn't Hold A Candle To Real Product Experience
Marketing Daily, Peter Storck - Thursday, June 20, 2013
Experience-driven social marketing has resulted in stunning success for brands. Although the ...
The Stanley Cup Of B-to-B Social Media
Online Media Daily, Scott Gillum - Wednesday, June 12, 2013
Even though buyers mention social media (and providers such as Twitter, Facebook ...
Q&A: On Running To Catch Nike, Adidas, Et Al.
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 11, 2013
The running-exercise-workout landscape is populated by companies with immediate brand recognition. But ...
Smashburger In First TV Campaign
Marketing Daily, Karlene Lukovitz - Thursday, June 6, 2013
Investing in television is something of a leap for any fairly young, ...
Cruise Industry Missing Positive PR Opportunities
Marketing: Travel, Allison Schroeder - Thursday, June 6, 2013
People love a good PR disaster. As if there were a bright ...
Keller Fay Hires 2 Execs
MediaDailyNews, Fern Siegel - Thursday, May 16, 2013
The Keller Fay Group, a research and consulting company specializing in word-of-mouth ...
All Earned Media Is Not Created Equal
Marketing Daily, Peter Storck - Wednesday, May 15, 2013
Experience-driven social marketing has the power and reach to both build brand ...
Don't Launch Your Product On Facebook
Engage:Boomers, Stephen Reily - Monday, May 13, 2013
We have recently been asking Boomer women how they travel the path ...
Enterprise Seeks Opening In Rental Car Market
Marketing Daily, Karl Greenberg - Wednesday, May 1, 2013
The program puts street teams in transit stations, and includes larger events ...
Friend-To-Friend Marketing To The Rescue
Mobile Marketing Daily, Hjalmar Winbladh - Monday, April 29, 2013
Steve Jobs said it three years ago, and it's still true: mobile ...
Word Of Mouth Still Works
Marketing: Causes, Michele Campbell - Monday, March 18, 2013
A friend of mine makes cool athletic gear on the side and ...
Brands Profit By In-Store, Word-Of-Mouth Marketing
MediaDailyNews, Wayne Friedman - Wednesday, February 13, 2013
Getting awareness for one's brand is still a tricky formula. But the ...
What Makes Women Talk About Brands
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 23, 2013
It makes sense to get women to talk about brands, as brand ...
Staffers Can Double As Best Brand Advocates
MediaDailyNews, Steve McClellan - Monday, January 21, 2013
Companies often use so-called brand ambassadors to spread positive word of mouth ...
3 Ways To Turbocharge WOM Social Marketing
Online Media Daily, Angela Bandlow - Friday, December 28, 2012
There is no marketing technique more powerful than word of mouth. Brands ...
Page 1 of 4.
Next Articles »
All Archives >
Privacy/Terms & Conditions
©2014 MediaPost Communications. All rights reserved.
15 East 32nd Street, 7th Floor, New York, NY 10016
tel. 212-204-2000, fax 917-591-3261,