- Report: 'Influencers' Lack Sweeping Power
Online Media Daily, Gavin O'Malley - Tuesday, March 23, 2010
Coinciding with the rise of social networks and viral marketing, "influencers" we ...
- What 300 Years Of Science Teach Us About WOM Metrics
Metrics Insider, Pat LaPointe - Tuesday, March 16, 2010
In the early 18th century, scientists were fascinated with questions about t ...
- WOMMA Suggests Principles For Social Media Guidelines
Marketing Daily, - Tuesday, March 9, 2010
The Chicago-based Word of Mouth Marketing Association (WOMMA) wrote to the Fo ...