- Kraft Also Active On Mayo Front; Launches Sandwich Shop Ads
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 27, 2010
Kraft is using celebrities to target women 35 to 54 who a ...
- Lane Bryant Rattles Skeletons In Victoria's Closet
Marketing Daily, Sarah Mahoney - Tuesday, May 25, 2010
Still milking the media buzz created when Fox and ABC initially refus ...
- Playtex Aims To Hook Women With Right Fit
Marketing Daily, Karl Greenberg - Wednesday, May 5, 2010
The company is also doing social-media elements on Facebook and YouTube, ...
- Ford Touting Mustang's Fuel Efficiency To Younger Target
Around the Net In Brand Marketing, Thom Forbes - Monday, May 3, 2010
Ford's marketing campaign for 2011 Mustangs will target younger buyers and wom ...