Underpants add swagger. A new survey from ShopSmart, published by
Consumer ReportsSummer's Eve Embarks On 'Listening Tour' Marketing Daily, Tanya Gazdik - Wednesday, December 8, 2010
The effort, which involves conducting focus groups and holding conversations with wom ...
ESPN Launches Site For WomenAround the Net In Media, Fern Siegel - Tuesday, December 7, 2010
Do women need their own place on the Web to follow sport ...
Do Away With Women-Only Rankings In Entertainment. Rank Them Alongside Men.TVBlog, David Goetzl - Wednesday, December 8, 2010
This is dangerous terrain to take on, the kind ice road trucke ...
Stride Rite Ad Leverages Nostalgia, Tradition Around the Net In Brand Marketing, Nina Lentini - Monday, December 6, 2010
For the first time in 20 years, the shoe company will a ...
Getting Women To Wake Up And ... Discuss Insomnia Engage:Boomers, Stephen Reily - Monday, December 6, 2010
We already know that this gap affects sexual health discussions, where wom ...
Fila Uses 'Real' Women In Toning Apparel Ads Marketing Daily, Tanya Gazdik - Friday, December 3, 2010
The campaign includes a dedicated Facebook page as well as all ...
Oprah Markets Aspiration To Debut OWNMediaDailyNews, Wayne Friedman - Friday, December 3, 2010
Getting a glimpse into what Oprah Winfrey has in mind for h ...
Brands Like Midas, Best Buy Discover The 'Sheconomy' Around the Net In Brand Marketing, Nina Lentini - Friday, December 3, 2010
"Everyone knows, or has long suspected, that the purse strings are he ...
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