- Which Celebrity Spokespeople Do Ladies Love?
Marketing Daily, Sarah Mahoney - Thursday, February 23, 2012
A new analysis from Women at NBCU's Brand Power Index reports th ...
- Hotness Comes In One Shape
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 23, 2012
A campaign for Levis Curve ID Jeans says "hotness comes in a ...
- Affluents, Coupons, And The Implications Of A Female-driven Marketplace
Engage:Affluent, Stephen Kraus - Wednesday, February 15, 2012
People are often surprised to learn how frequently Affluent consumers use coupo ...
- Secret Outcast Taps Pulos For Campaign
Marketing Daily, Karl Greenberg - Monday, February 6, 2012
P&G's Secret Outlast Anti-Perspirant and Deodorant brand is partnering with Jenni Pul ...
- Shortening The Distance From The Corner Office To The Stadium Suite
Marketing: Sports, Tony Knopp - Tuesday, February 7, 2012
Women are in the boardroom. The age-old glass ceiling hasn't been complete ...
- From 'Liked' To Loathed, Komen Blinks
Marketing Daily, Sarah Mahoney - Saturday, February 4, 2012
Just days after sparking one of the biggest brouhahas in social medi ...
- Oops! Susan G. Komen Rebranded
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 3, 2012
Consultant Kivi Leroux Miller writes in her blog that SGK has n ...
- Q&A: The Limited Cozies Up To Plus-Size Women
Marketing Daily, Sarah Mahoney - Wednesday, February 1, 2012
Anne Connell, SVP/strategy for branding agency Hornall Anderson, explains how her te ...
- British Groups Warn of Stalking Risk from Social Networks
The Social Graf, Erik Sass - Thursday, February 2, 2012
Social media showcases humanity at its best and its worst, on o ...
- Engaging Affluent Chinese Through Beauty Products
Engage:Affluent, Patricia Pao - Wednesday, February 1, 2012
For affluent Chinese customers, Beauty is the portal into luxury goods. Th ...