- Women More Likely To 'Cheat' Financially
Marketing Daily, Tanya Gazdik - Thursday, May 31, 2012
Gender makes a difference when it comes to financial "infidelity," according ...
- Not-So-Mad Women: IPG Execs Mark AWNY's 100th By Asserting Female Prerogative
MediaDailyNews, Tyler Loechner - Wednesday, May 30, 2012
Celebrating their 100th anniversary, Advertising Women of New York teamed up wi ...
- Women Twice As Dependent On Social Media
Around the Net In OMD Europe, Nina Lentini - Wednesday, May 30, 2012
The study of 2,000 British people as part of a survey commission ...
- Maidenform Uses Augmented Reality To Debut New Brand
Marketing Daily, Sarah Mahoney - Tuesday, May 29, 2012
Augmented-reality apps aren't just for geeks and gamers anymore: Maidenform says ...
- Women On Social Media Ideal Targets For Ads, Expert Says
Around the Net In OMD Europe, Nina Lentini - Thursday, May 24, 2012
A marketing expert has identified female Facebook and Twitter fanatics as ide ...
- Sundance, Reeve Foundation Team To Promote 'Push Girls'
MediaDailyNews, Fern Siegel - Wednesday, May 23, 2012
Sundance Channel and the Christopher & Dana Reeve Foundation have formed ...
- Scotti To VP, Biz Affairs, WE tv
MediaDailyNews, Fern Siegel - Tuesday, May 22, 2012
WE tv named Mary Scotti vice president, business affairs, responsible for negotiati ...
- Neuromarketing: How Men's, Women's Brains Differ
Marketing Daily, Sarah Mahoney - Monday, May 21, 2012
The CEO of Nielsen NeuroFocus, a Berkeley, Calif.-based neuroscience research company acquir ...
- Roberts Hosts ESPN's Lexus 'Game'
MediaDailyNews, David Goetzl - Monday, May 14, 2012
Robin Roberts is returning to "SportsCenter." The former anchor will conduct intervie ...
- Digitas And Yahoo: When The Big Boys Notice Boomers
Engage:Boomers, Stephen Reily - Monday, May 14, 2012
With all due respect to the readers of this blog, those ...
- Kotex Natural Balance Takes On Cliches
Marketing Daily, Karl Greenberg - Tuesday, May 8, 2012
Kimberly-Clark's Kotex Natural Balance brand is standing up for what's real. T ...
- Intercept and Incentivize: Following The Mobile Shopper
Mobile Insider, Steve Smith - Tuesday, May 8, 2012
Women are among the most informed and active mobile shoppers. According ...
- Lifetime Changes Tag, Graphics To Augment Content Revamps
MediaDailyNews, Wayne Friedman - Wednesday, May 2, 2012
Looking to further transform itself into a sleeker, perhaps more urbane women-target ...