- Women Be Followin' Brands
The Social Graf, Erik Sass - Friday, June 29, 2012
Women are more likely than men to follow brands on social medi ...
- Campari America's Women & Whiskies Evolves
Marketing Daily, Karlene Lukovitz - Tuesday, June 26, 2012
The opportunity is large, as women not only make about 70% ...
- Facebook Names Sandberg To Board
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, June 26, 2012
Sheryl Sandberg, Facebook’s COO, has been named the first woman to t ...
- Facebook, Finally, Gets A Woman On Its Board
Marketing Daily - Top of the News, Thom Forbes - Tuesday, June 26, 2012
From a public relations point of view, the ascendance of Facebook C ...
- Men Side With Reddit; Women Prefer Pinterest
Around the Net In OMD Europe, Nina Lentini - Sunday, June 24, 2012
Social media marketers may have been aware of some form of preferenc ...
- Boost Mobile Launches WNBA Ad
Marketing Daily, Karl Greenberg - Friday, June 22, 2012
Boost Mobile, the first-ever marquee partner of the WNBA, is launching ...
- Brand Marketers Can Help Mothers With 'Moments'
Online Media Daily, Gavin O'Malley - Thursday, June 21, 2012
Representing a challenge for gadget-crazed marketers, their most prized demographic (moms) al ...
- Millennials Consider Mobile The Must-Have Shopping Companion
Engage:Teens, Ethelbert Williams - Thursday, June 21, 2012
"Showrooming" has become common vernacular in the retail environment as consumers tr ...
- Study: Women Crazy for Multi-tasking Makeup
Marketing Daily, Sarah Mahoney - Wednesday, June 20, 2012
Women are craving products that can practically tap dance while singing "A ...
- LUSH Launches Mood-Boosting Color Line
Marketing Daily, Sarah Mahoney - Friday, June 15, 2012
Instead of linking them to seasonal trends, LUSH Cosmetics is marketing th ...
- Women-Only Social Net Launches in Australia
The Social Graf, Erik Sass - Thursday, June 14, 2012
While Pinterest is trying to get more male users on board ...
- The Original Social Network
Engage:Affluent, Scott Marden - Wednesday, June 13, 2012
Advertisers are starting to question the use of social networking sites su ...
- Nike Trumpets Sharapova Triumph
Marketing Daily, Sarah Mahoney - Monday, June 11, 2012
In winning the French Open, the 25-year-old becomes only the sixth wom ...
- Behar To Debut Talk Show For Current TV
MediaDailyNews, Fern Siegel - Monday, June 11, 2012
In September, Emmy winner Joy Behar will host Current TV's new hourlo ...
- Watson To Lead AWNY
MediaDailyNews, Steve McClellan - Monday, June 11, 2012
As it heads towards its 100th anniversary this October, Carol Watson, found ...
- Bras For Boomers -- And Other Lessons In Retail
Engage:Boomers, Stephen Reily - Monday, June 11, 2012
I have to admit that I never thought I'd be writing ...
- WNBA, Marketers Honor 40th Anniversary Of Title IX
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 6, 2012
The league is planning a season-long series of events to celebrate t ...
- Marketers Need To Define Mothers In Broader Terms
MediaDailyNews, Mike Bloxham - Wednesday, June 6, 2012
To always and only talk to moms as moms misses the poin ...