- DJ Lauren Laverne Co-Launches Women's Web Site
Around the Net In MAD London, Sean Hargrave - Tuesday, March 31, 2015
6 Music presenter Lauren Laverne and former "Cosmopolitan" and "Red" magazine edit ...
- Millennials, Unretouched: #AerieReal Wins Big Among Gen Y Women
Marketing Daily, Sarah Mahoney - Monday, March 30, 2015
"With social media, it's become so much easier to shame brands f ...
- Meredith Taps Martin As Chief Strategy Officer
MediaDailyNews, Fern Siegel - Monday, March 30, 2015
Meredith Corp. has named Kim Martin as its new chief strategy office ...
- British Media Vets Launch Women-Focused Media Start-up, The Pool
Around the Net In Media, Gavin O'Malley - Monday, March 30, 2015
In the UK, former Cosmopolitan editor Sam Baker and BBC radio personali ...
- Viner First Woman To Be 'Guardian' EIC
MediaDailyNews, Erik Sass - Friday, March 20, 2015
Katharine Viner has been appointed the editor in chief of the "Guardia ...
- Men Interrupt Women 33% More Often
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 19, 2015
Earlier this week, MediaPost published an
article about Google Chairman Eric Schmidt's continuous interrupti ...
- Old Navy Tries Tumblr For Gen Y's Spring Push
Marketing Daily, Sarah Mahoney - Tuesday, March 10, 2015
The new effort is "for the younger end of our segment, t ...
- Women's Aid Outdoor Campaign Spreads To TV
Around the Net In MAD London, Sean Hargrave - Tuesday, March 10, 2015
The Women's Aid outdoor campaign tackling domestic violence has unveiled a ...
- DDB's New Gender Balance Initiative
MAD, Larissa Faw - Monday, March 9, 2015
The agency is launching the "Better By Half" initiative, a commitment ...
- Real Women, Real Bikinis: Aerie's Selfie Campaign Gives Millennials A Spring Break
Marketing Daily, Sarah Mahoney - Monday, March 9, 2015
While the idea may sound similar to others, the effort plays ...
- 3 Musketeers Characters Are Back For National Video-Driven Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, March 10, 2015
The "Why 3?" campaign is built around four humorous videos answering th ...
- Media Companies Join Women's Day With 'Not There' Campaign
MediaDailyNews, Erik Sass - Monday, March 9, 2015
Over the weekend, a wide range of media companies and advertisers contribut ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, March 10, 2015
Microsoft's latest campaign focused on International Women's Day. Their inspirational "Girls ...
- More Women, Minorities In Fidelity's 'MIllionaires In The Making' Category
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 5, 2015
Chronically underpaid women, take heart. The millionaires-in-the-making include more women and minoriti ...
- Always Releases New #likeagirl Campaign
Around the Net In MAD London, Sean Hargrave - Wednesday, March 4, 2015
Always, the P&G-owned feminine care brand, launched the campaign last June wi ...
- Where Are The Women In Ad Tech?
RTBlog, Tyler Loechner - Wednesday, March 4, 2015
Denise Colella, CEO of digital ad tech firm Maxifier, was curious: H ...
- At Upfront, Formerly All-Male Spike Pushes Female Audience Growth
TVBlog, Adam Buckman - Wednesday, March 4, 2015
The once completely male-oriented Spike TV yesterday ballyhooed the growth of i ...
- New Glass Lion Aims To Challenge Glass Ceiling
MAD, Steve McClellan - Monday, March 2, 2015
Cannes Lions is stepping up with a new award that recognizes wo ...
- Men Are Possessive Jerks, And Other Psychological Insights From Social Media
The Social Graf, Erik Sass - Tuesday, March 3, 2015
Social media is yielding real insights into human psychology, according to ...