TVBlog
TV programming executives agree that if a producer can't compellingly describe the conceit of a show in two sentences or less, there's trouble ahead. A hit is still harder to … Read the whole story
Media agency TargetCast tcm says the four networks' average cost for a 30-second commercial was $80,495 in the third quarter -- down 2% versus … Read the whole story
The new "Let Go" spot for the Italian wine, filmed in Rome, depicts a stylish young Italian woman holding a large bunch of golden … Read the whole story
LIN TV CEO Vincent Sadusky joined the chorus of station-group executives suggesting that prices for syndicated programming may have reached an apex. Instead, replacing … Read the whole story
Social media may have reached critical mass as a consumer medium, but its role as a mass advertising medium is still emerging. But if … Read the whole story
The spots look like they were shot in the duo's own living room with web cams, albeit with a much more scintillating color palette … Read the whole story
In contrast to other new premium TV sites started recently, MidCenturyTV.com has launched with seemingly little conflict with the major TV networks and studios. … Read the whole story
As it moves toward an IPO, Nielsen has added three years to CEO David Calhoun's contract. In the process, Calhoun gets a hefty signing … Read the whole story
Though new data suggests consumers are slowly abandoning pay TV services, one study says the vast majority intend to maintain traditional subscriptions with cable, … Read the whole story
In video ad campaigns, targeting has a far greater impact on ad performance than ad length, according to a new study from video ad … Read the whole story
The interactive displays take a page from a similar initiative conceived by the Consumer Electronics Association, ESPN and the country's top cable and satellite … Read the whole story
The Ion network, with no unscripted programming in the schedule yet, has hired a top programming executive steeped in the nonfiction genre. Former chief … Read the whole story
At least 10 months out, Fox has begun plugging what it hopes will be another successful sing-off. The network started airing 10-second teasers for … Read the whole story
COMMENTARYMicrosoft, were you listening or did I just nail your intention to integrate Internet services into Xbox 360 through the Bing search engine and … Read the whole story
- COMMENTARY
Fox is following in the footsteps of ABC -- but not from a position it necessarily likes. Fox is offering online inventory -- on … Read the whole story
COMMENTARYOnly 1% of consumers report they have canceled subscription TV/Video services because they are accessing content instead on the Internet. According to the 2010 … Read the whole story
