Tuesday, December 14, 2010
  • DVR Penetration Means Time-Shifted Viewing Is Up

    Television time-shifted viewing is growing this season -- for almost all shows. Brad Adgate, senior vice president and corporate media director for Horizon Media, says throughout the season so far there are 19 shows that witnessed 3 million or more viewers after seven days of time shifted viewing. ...Read the whole story

  • P&G's Pepto-Bismol Targets Party-Hardly-ers

    "Pepto has generated an incredible pop-culture relevance ranging from multiple references to our recognizable 'Pepto-Bismol Pink' color to inclusion in humorous news stories and social media conversations regarding upset stomach," says Nathan Fox, brand manager. "This allows us to execute a tongue-in-cheek strategy." ...Read the whole story

  • Cablevision Completes Bresnan Acquisition

    Cablevision, which spent years building its lucrative footprint in the New York area, is now operating in the Rockies. The company has completed its acquisition of cable operator Bresnan Communications, which has about 300,000 TV customers in four Western states. ...Read the whole story

  • Internet And TV, Equal Time For U.S. Households

    A Forrester study released Monday confirms what marketers thought: Americans spend as much time online as they do watching television. The average U.S. household watches 13 hours weekly of traditional broadcast TV -- equal to the amount of hours spent online, according to the report. Titled "Understanding The Changing Needs Of The US Online Consumer 2010," the report bases the findings on Forrester's survey of more than 30,000 consumers. ...Read the whole story

  • Time Warner Cable Names Marcus COO

    Time Warner Cable's CFO Robert Marcus becomes president/COO, replacing Landel Hobbs, an advocate for cable operators' boosting ad sales and a leader in the formation of Canoe Ventures. ...Read the whole story

  • TV Hits Rare, But NBC Can 'Sing'

    TV shows with a sudden rise in viewership are rare these days: NBC now has one of those in "The Sing-Off." The second-year limited series "Sing-Off," an a cappella group competition program, has been on a tear lately. ...Read the whole story

  • ESPN Acquires PVI Technology

    ESPN has acquired the bulk of intellectual property rights held by PVI Virtual Media Services from Cablevision. PVI made its mark by developing the yellow first-down line that appears in all football broadcasts, while capabilities also include virtual product placement. ...Read the whole story

  • NAB Launches Campaign To Protect Broadcast TV

    With the FCC considering new regulations, the broadcast industry's trade group is launching an ad campaign to forestall any government action it deems harmful. The National Association of Broadcasters will debut the campaign that promotes broadcast TV's vitality and potential next month. ...Read the whole story

  • NFL Scores For NBC, CBS Wins 'Race'
    Watching TV One Minute; Someone On TV Watching ME, The Next

    Though Internet and mobile platforms seem to garner more concerns over privacy, TV, for all its laid-back, lean-back media profile, still makes the average consumer wonder a bit -- even if he/she isn't exactly sure what ...More

    • Can TV Ads Really Sell Anything? Ask Broccoli.

      A Canadian TV campaign from January touted the miracle health benefits broccoli has to offer. The company behind the campaign, however, might surprise you. Was it a local grocery store chain? A group of farmers? No ...More

    • 'Closer' And 'Loser': Big December Announcements; Little Insight

      "The Closer" and "The Biggest Loser" are closing and losing -- respectively. Kyra Sedgwick is leaving, ending the longtime TNT drama; fitness trainer Jillian Michaels is departing NBC's "The Biggest Loser" -- which gets TV Watch's ...More