Advanced Search

• DVR Penetration Means Time-Shifted Viewing Is Up by Wayne Friedman

  Television time-shifted viewing is growing this season -- for almost all shows. Brad Adgate, senior vice president and corporate media director for Horizon Media, says throughout the season so far there are 19 shows that witnessed 3 million or more viewers after seven days of time shifted viewing. ...Read the whole story

• packaged goods P&G's Pepto-Bismol Targets Party-Hardly-ers by Aaron Baar

  "Pepto has generated an incredible pop-culture relevance ranging from multiple references to our recognizable 'Pepto-Bismol Pink' color to inclusion in humorous news stories and social media conversations regarding upset stomach," says Nathan Fox, brand manager. "This allows us to execute a tongue-in-cheek strategy." ...Read the whole story

• Cablevision Completes Bresnan Acquisition by David Goetzl

  Cablevision, which spent years building its lucrative footprint in the New York area, is now operating in the Rockies. The company has completed its acquisition of cable operator Bresnan Communications, which has about 300,000 TV customers in four Western states. ...Read the whole story

• Internet And TV, Equal Time For U.S. Households by Laurie Sullivan

  A Forrester study released Monday confirms what marketers thought: Americans spend as much time online as they do watching television. The average U.S. household watches 13 hours weekly of traditional broadcast TV -- equal to the amount of hours spent online, according to the report. Titled "Understanding The Changing Needs Of The US Online Consumer 2010," the report bases the findings on Forrester's survey of more than 30,000 consumers. ...Read the whole story

• Time Warner Cable Names Marcus COO by David Goetzl

  Time Warner Cable's CFO Robert Marcus becomes president/COO, replacing Landel Hobbs, an advocate for cable operators' boosting ad sales and a leader in the formation of Canoe Ventures. ...Read the whole story

• TV Hits Rare, But NBC Can 'Sing' by Wayne Friedman

  TV shows with a sudden rise in viewership are rare these days: NBC now has one of those in "The Sing-Off." The second-year limited series "Sing-Off," an a cappella group competition program, has been on a tear lately. ...Read the whole story

• ESPN Acquires PVI Technology by David Goetzl

  ESPN has acquired the bulk of intellectual property rights held by PVI Virtual Media Services from Cablevision. PVI made its mark by developing the yellow first-down line that appears in all football broadcasts, while capabilities also include virtual product placement. ...Read the whole story

• NAB Launches Campaign To Protect Broadcast TV by David Goetzl

  With the FCC considering new regulations, the broadcast industry's trade group is launching an ad campaign to forestall any government action it deems harmful. The National Association of Broadcasters will debut the campaign that promotes broadcast TV's vitality and potential next month. ...Read the whole story

• NFL Scores For NBC, CBS Wins 'Race' by Wayne Friedman

  As the season winds down, NFL football ratings winds up -- and NBC gets a windfall. The Eages-Cowboys game netted NBC a 6.9 rating, while CBS' "Amazing Race" lifted it to a second-place win Sunday night. ...Read the whole story

Watching TV One Minute; Someone On TV Watching ME, The Next by Wayne Friedman

Though Internet and mobile platforms seem to garner more concerns over privacy, TV, for all its laid-back, lean-back media profile, still makes the average consumer wonder a bit -- even if he/she isn't exactly sure what is going on. ...More

• Can TV Ads Really Sell Anything? Ask Broccoli. by Amy Corr

  A Canadian TV campaign from January touted the miracle health benefits broccoli has to offer. The company behind the campaign, however, might surprise you. Was it a local grocery store chain? A group of farmers? No and no. The Television Bureau of Canada made the big revelation in September that it created the five-week campaign in an effort to prove that TV ads can sell anything. ...More

• 'Closer' And 'Loser': Big December Announcements; Little Insight by Wayne Friedman

  "The Closer" and "The Biggest Loser" are closing and losing -- respectively. Kyra Sedgwick is leaving, ending the longtime TNT drama; fitness trainer Jillian Michaels is departing NBC's "The Biggest Loser" -- which gets TV Watch's mind working in mysterious ways. ...More