Wednesday, December 15, 2010
  • DVR Penetration Means Time-Shifted Viewing Is Up

    Television time-shifted viewing is growing this season -- for almost all shows. Brad Adgate, senior vice president and corporate media director for Horizon Media, says throughout the season so far there are 19 shows that witnessed 3 million or more viewers after seven days of time shifted viewing. ...Read the whole story

  • Over the Limit: Underage Kids See More Alcohol Ads

    A new study by the Center on Alcohol Marketing and Youth claims a rise in TV alcohol advertising to underage young viewers -- and that the distilled spirits industry has breached its self-imposed limits. ...Read the whole story

  • P&G's Pepto-Bismol Targets Party-Hardly-ers

    "Pepto has generated an incredible pop-culture relevance ranging from multiple references to our recognizable 'Pepto-Bismol Pink' color to inclusion in humorous news stories and social media conversations regarding upset stomach," says Nathan Fox, brand manager. "This allows us to execute a tongue-in-cheek strategy." ...Read the whole story

  • Cablevision Completes Bresnan Acquisition

    Cablevision, which spent years building its lucrative footprint in the New York area, is now operating in the Rockies. The company has completed its acquisition of cable operator Bresnan Communications, which has about 300,000 TV customers in four Western states. ...Read the whole story

  • Time Warner Cable Names Marcus COO

    Time Warner Cable's CFO Robert Marcus becomes president/COO, replacing Landel Hobbs, an advocate for cable operators' boosting ad sales and a leader in the formation of Canoe Ventures. ...Read the whole story

  • MTV Network Integrates Across Properties, Social

    MTV Networks (MTVN) has implemented Janrain Engage to give site visitors one log-in across the network of more than 50 properties, as well as the ability to share articles, comments, and video clips with friends on multiple social networks and sites including Facebook, Twitter, Yahoo and MySpace. ...Read the whole story

  • TV Hits Rare, But NBC Can 'Sing'

    TV shows with a sudden rise in viewership are rare these days: NBC now has one of those in "The Sing-Off." The second-year limited series "Sing-Off," an a cappella group competition program, has been on a tear lately. ...Read the whole story

    Televisions: Flat Profile For Sales Of 3D Sets

    Give me television equipment surveys -- and then give me real results. The truth seems to be somewhere in between. Talk to the chief executive at Best Buy, the nation's largest electronic retailer, and you'll get ...More

    • Watching TV One Minute; Someone On TV Watching ME, The Next

      Though Internet and mobile platforms seem to garner more concerns over privacy, TV, for all its laid-back, lean-back media profile, still makes the average consumer wonder a bit -- even if he/she isn't exactly sure what ...More