• TV Sites Record Big Gains, Less Reach In Video Ads

    Top TV-based online businesses witnessed mostly gains in video advertising, according to the latest comScore results. Hulu added some 40,000 video ads in November over October, while CBS Interactive gained 9,000 video ads month-to-month. ...Read the whole story

  • Positive Trend: Local Broadcast Ads Rise 30%

    Local television advertising continues to climb -- now up over 30% for the third quarter over the same period a year ago. Overall, broadcast television improved 12.5% during the period to $9.9 billion. Network television added 2.7% to its total of a year ago to $4.8 billion. ...Read the whole story

  • TWC, Sinclair Wrangle Over Retrans, Threaten Blackouts

    With the fate of millions of Time Warner Cable's TV subscribers in the balance, the Sinclair station group said TWC has lanced a proposal to settle the parties' differences through binding arbitration. The two are negotiating how much TWC will pay Sinclair to carry stations covering the slew of TWC customers.. ...Read the whole story

  • Larry King Goes Out On Top

    On the last night of its 25-year run, "Larry King Live," which featured appearances from Bill Clinton, Katie Couric, Brian Williams, Ryan Seacrest, and a taped message from President Obama, grabbed a big Nielsen 2.24 million total viewers -- good for first place at 9 p.m. ...Read the whole story

  • TVB: Cable Penetration Down, Satellite Delivery Up

    Feeding the theory of cable-cutting, a new study notes that cable system video services continue to drop among U.S. TV homes. TVB reports that TV penetration -- at 60.7% -- was the lowest since Nov. 1989. ...Read the whole story

  • DirecTV Pays $13M For Deceptive Ads

    DirecTV has agreed to pay a total of $13.25 million to 50 state governments for misleading advertising. One of the main charges was a promotional deal promising a $29.99 monthly fee for video services. Consumer complaints said the deal actually resulted in doubling of that price to $53.99 or $63.99 a month. ...Read the whole story

  • Macy's, Target, Toys R Us: Best Holiday Ads

    "You can really feel the change of tone," Mike Gatti, executive director of the NRF's Retail Advertising and Marketing Association, tells Marketing Daily. "Last year was a difficult year, and so the ads were very nostalgic. This year, they are all a little more cheery. The stores are looking for a different way to tap into the consumer psyche." ...Read the whole story

  • UGC Fills TV Spots To Demo GoPro Cameras

    GoPro, which makes a wearable HD camera used by sports enthusiasts to document their escapades, is launching a national television campaign shot entirely by users of its HD Hero cameras. The spots -- there are 16 in all -- show people using the cameras for a wide variety of sports ranging from skiing and snowboarding to surfing and race car driving. ...Read the whole story

  • Tribune Media Services Acquires Video Search Company CastTV

    Tribune Media Services on Thursday announced the acquisition of video search company CastTV. The acquisition is expected to improve TMS' entertainment metadata, which clients can use to create entertainment-discovery guides that direct consumers to programs available on linear, on-demand and online video platforms. ...Read the whole story

  • Rovi Powers Cox's Interactive Program Guide

    Cox Communications, the country's third-largest cable provider, has a deal with Rovi to use the company's technology to power an interactive program guide on its online and mobile platforms. ...Read the whole story

  • Puck Up: Versus Earns Best NHL Ratings

    As the NHL waits for the Comcast-NBC Universal merger to close before negotiating new TV deals, recent ratings may be driving up the prices. Versus said Tuesday's Pittsburgh-Philadelphia game was the most-watched regular-season game ever on its network, which began carrying the NHL in the 2005-06 season. ...Read the whole story

  • Kenny Leads CBS Marketing

    Colleen Kenny has been promoted to vice president at the CBS Marketing Group, where her roles include corporate branding activities and technology outreach. ...Read the whole story

  • Who Wants A Sony 46-Inch Google TV For Free?

    Google launched a contest this week with YouTube to give away one hundred 46-inch high-definition (HD) Sony Internet TVs powered by Google TV. ...Read the whole story

A Brand New Kind Of TV Season: The Retransmission-Blackout Season

There's a new TV season developing: not the premiere TV season, not the winter weekend NFL season, not the replacement show mid-season, nor the repeat season. It's the retransmission blackout season. Seems like the end of the year is now the time for cable operators, TV station groups and cable networks to get their business-war gear on. ...More

  • Does The TV Season Have A 'Most Dangerous' Day?

    You just missed the most dangerous day of the year for traffic accidents in California, according to Allstate Insurance: Dec. 15. You're safe -- unless you're swearing at that driver you had a problem with yesterday. This got me thinking: Historically, what's been the worst day for TV in the calendar year? ...More