Tuesday, December 21, 2010
  • Time-Shifted Viewers Still Watch Commercials

    Time was that DVRs were going to destroy TV's ad-supported model. But a new Nielsen report shows viewers watch a notable amount of commercials that they could zap, which is helping increase C3 ratings, the industry currency. ...Read the whole story

  • ESPN Debuts ScoreCenter On Net-Enabled TVs

    It was only a matter of time before ESPN ramped up operations on Internet-enabled TVs. Now it is debuting its ScoreCenter product on Internet-hooked-up sets from Samsung that can be added via the Samsung Apps store. ...Read the whole story

  • Wal-Mart, Victoria's Secret Top Ace Metrix Ad List

    The Wal-Mart spot, featuring Procter & Gamble's Operationfamilyconnect.com promotion, resonated across all demographic groups with its philanthropic message. It scored more than 100 points above the retail ad norm for "likeability" and "attention" and more than 90 points above the average for all ads in the Ace Metrix database of nearly 8,000 national ads. ...Read the whole story

  • Turner Sports Relaunches NCAA.com

    When Turner spent a fortune to acquire rights with CBS to the NCAA basketball tournament, the deal also came with significant online rights. And it has relaunched NCAA.com, which will offer a cornucopia of live events. Action from 60-plus NCAA championships will be streamed. ...Read the whole story

  • Suzuki Pits Kizashi Against High-End Cars

    American Suzuki's Kizashi sport sedan has gone some ways toward raising both awareness for the automaker, whose name many people still associate with two-wheeled transport, and sales. Next year, the company will put most of its marketing dollars behind the car with a campaign centering on a series of ads showing how the Kizashi fares against the competition: luxury sports sedans by Audi, Volvo and Mercedes-Benz.< ...Read the whole story

  • Media Planning: Flaster Becomes SVP, Telemundo

    Lee Flaster has taken on an expanded role at Telemundo in its ad sales business, where he will look to build revenues for the Spanish-language network, but also sister operations. He moves to senior vice president, planning, strategy and business operations. ...Read the whole story

  • Sony Debuts Latin American Online Entertainment Hub

    Sony Pictures Television on Tuesday debuted its online platform for Latin America, featuring a new tool for advertisers to integrate their products to an array of online video content. ...Read the whole story

  • Scripps, 'Esquire' Transform Bachelor Pad

    Scripps' home improvement DIY Network will air a special Jan. 6 in partnership with Esquire, demonstrating the conversion of a space into a knockout bachelor pad. ...Read the whole story

  • Starcom, DirecTV Hyper-Target Addressable Ads
    Since We Have No Place To Go, Let It O, Let It O, Let It O

    10, 9, 8, 7, 6, 5, 4, 3, 2, 1, O. Actually, that is an O, not a zero. Get it? Yep, it's the countdown of the days leading up to the Jan. 1 launch of ...More