The most powerful men in America next year could very well be Roger Goodell and DeMaurice Smith. Why? Because American can't do without the NFL. Read the whole story
Time was that DVRs were going to destroy TV's ad-supported model. But a new Nielsen report shows viewers watch a notable amount of commercials … Read the whole story
It was only a matter of time before ESPN ramped up operations on Internet-enabled TVs. Now it is debuting its ScoreCenter product on Internet-hooked-up … Read the whole story
The Wal-Mart spot, featuring Procter & Gamble's Operationfamilyconnect.com promotion, resonated across all demographic groups with its philanthropic message. It scored more than 100 points … Read the whole story
When Turner spent a fortune to acquire rights with CBS to the NCAA basketball tournament, the deal also came with significant online rights. And … Read the whole story
American Suzuki's Kizashi sport sedan has gone some ways toward raising both awareness for the automaker, whose name many people still associate with two-wheeled … Read the whole story
Lee Flaster has taken on an expanded role at Telemundo in its ad sales business, where he will look to build revenues for the … Read the whole story
Sony Pictures Television on Tuesday debuted its online platform for Latin America, featuring a new tool for advertisers to integrate their products to an … Read the whole story
Scripps' home improvement DIY Network will air a special Jan. 6 in partnership with Esquire, demonstrating the conversion of a space into a knockout … Read the whole story
Starcom MediaVest Group has signed a deal looking to run national campaigns on DirecTV, where different messages will reach different homes based on relevance. … Read the whole story
10, 9, 8, 7, 6, 5, 4, 3, 2, 1, O. Actually, that is an O, not a zero. Get it? Yep, it's the … Read the whole story
In this past election cycle, Fox News Channel viewers were the most misinformed, according to a recent study. But other cable news networks viewers … Read the whole story