Broadcast Still Ad-Attractive, DVR Could Be Helpful by David Goetzl

Broadcast television -- the most at risk because of its reliance on ad money -- continues to attract high-spending marketers even as ratings drop. ...Read the whole story

  • Time-Shifted Viewers Still Watch Commercials by David Goetzl

    Time was that DVRs were going to destroy TV's ad-supported model. But a new Nielsen report shows viewers watch a notable amount of commercials that they could zap, which is helping increase C3 ratings, the industry currency. ...Read the whole story

  • telecom T-Mobile Leverages NBA Tie For TV Ads by Aaron Baar

    "So much has changed about the fan experience in the 21st century and, everything being instantaneous, we really wanted to use that as being fuel for the campaign," says Steve Williams, a creative director at Publicis Seattle, the agency behind the campaign. "We wanted to give it to a place that T-Mobile could own." ...Read the whole story

  • MTV Ends Decade With Rock-Star Ratings by David Goetzl

    On the backs of shows such as "Jersey Shore" and "Teen Mom," MTV said it will end 2010 with 16% higher ratings in its target 12-to-34 demo, marking its largest year-over-year jump since 1999. ...Read the whole story

  • Costs Come Down, HDTV Set Ownership Up by David Goetzl

    A solid majority of U.S. homes now have an HD set, which is up from just 12% five years ago. The Leichtman Research Group reports that 61% of homes have at least one HD set, and about one-quarter have more than one. ...Read the whole story

  • retail Wal-Mart, Victoria's Secret Top Ace Metrix Ad List by Tanya Irwin

    The Wal-Mart spot, featuring Procter & Gamble's Operationfamilyconnect.com promotion, resonated across all demographic groups with its philanthropic message. It scored more than 100 points above the retail ad norm for "likeability" and "attention" and more than 90 points above the average for all ads in the Ace Metrix database of nearly 8,000 national ads. ...Read the whole story

  • Newspapers Top Broadcasters In Web Video Streaming by Mark Walsh

    Newspapers surpassed broadcasters for the first time in the third quarter in total video minutes streamed and the number of video titles uploaded, according to the latest data from analytics firm TubeMogul and video-hosting service Brightcove. ...Read the whole story

  • automotive Suzuki Pits Kizashi Against High-End Cars by Karl Greenberg

    American Suzuki's Kizashi sport sedan has gone some ways toward raising both awareness for the automaker, whose name many people still associate with two-wheeled transport, and sales. Next year, the company will put most of its marketing dollars behind the car with a campaign centering on a series of ads showing how the Kizashi fares against the competition: luxury sports sedans by Audi, Volvo and Mercedes-Benz.< ...Read the whole story

  • Media Planning: Flaster Becomes SVP, Telemundo by David Goetzl

    Lee Flaster has taken on an expanded role at Telemundo in its ad sales business, where he will look to build revenues for the Spanish-language network, but also sister operations. He moves to senior vice president, planning, strategy and business operations. ...Read the whole story

  • Sony Debuts Latin American Online Entertainment Hub by Gavin O'Malley

    Sony Pictures Television on Tuesday debuted its online platform for Latin America, featuring a new tool for advertisers to integrate their products to an array of online video content. ...Read the whole story

No More Silly Glasses? How 3D TV Will Look in 2011 by David Goetzl

Best Buy has indicated that sales of 3D TVs aren't exactly moving at warp speed. Will Toshiba change things with its new model that could make viewing a 3D channel as simple as viewing any other network? ...More

  • Since We Have No Place To Go, Let It O, Let It O, Let It O by The Riff

    10, 9, 8, 7, 6, 5, 4, 3, 2, 1, O. Actually, that is an O, not a zero. Get it? Yep, it's the countdown of the days leading up to the Jan. 1 launch of Oprah's new television network, the aptly named OWN, or Oprah Winfrey Network. Okay, so it's actually, 11 days, but I'm filling in for regular TV Watch columnist Wayne Friedman today, so this is my opportunity to weigh in on the Big 0. And while the launch of OWN may not be news to the kind of TV insiders who read TV Watch, the way ...More