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• FCC Looks Favorably On NBC/Comcast Merger by David Goetzl

  A top Comcast executive is "gratified" by FCC Chairman Julius Genachowski's recommended proposal to clear its joint venture with NBC Universal. A full vote of all five FCC commissioners should come in January. ...Read the whole story

• Nielsen's New Year's Resolution: Find A Way To Measure TV Ads That Are Substituted Online by Joe Mandese

  Nielsen Wednesday began offering clients a sneak preview of its so-called "extended screen" ratings, which will add online audience estimates to the ratings of TV shows that are also distributed over the Internet. Nielsen said the previews would begin the week of Jan. 3, 2011, and said the data would "broadly demonstrate the impact of online viewing" on TV programming ...Read the whole story

• telecom T-Mobile Leverages NBA Tie For TV Ads by Aaron Baar

  "So much has changed about the fan experience in the 21st century and, everything being instantaneous, we really wanted to use that as being fuel for the campaign," says Steve Williams, a creative director at Publicis Seattle, the agency behind the campaign. "We wanted to give it to a place that T-Mobile could own." ...Read the whole story

• Affluent Consumers Most Likely DVR Owners by David Goetzl

  Income levels often click with technology adoption. So it's no surprise that homes with DVRs have an upscale profile. Nielsen research shows adults in homes with incomes of $75,000+ account for nearly 50% of all DVR owners. ...Read the whole story

• MTV Ends Decade With Rock-Star Ratings by David Goetzl

  On the backs of shows such as "Jersey Shore" and "Teen Mom," MTV said it will end 2010 with 16% higher ratings in its target 12-to-34 demo, marking its largest year-over-year jump since 1999. ...Read the whole story

• NHL And NBC Integrate Sports, TV and Social Media In Campaign by Laurie Sullivan

  The National Hockey League and NBC Sports Thursday unveiled a campaign that integrates Facebook, Twitter and national television on the New Year's Day broadcast of the 2011 Bridgestone NHL Winter Classic. ...Read the whole story

• Sony TV Launches Online Ad Platform by Fern Siegel

  Sony Pictures Television kicked off its online platform for Latin America, which lets advertisers integrate their products into video content offered by SPT's cable sites: www.canalsony.com, www.canalaxn.com, and www.animaxtv.com. ...Read the whole story

• Costs Come Down, HDTV Set Ownership Up by David Goetzl

  A solid majority of U.S. homes now have an HD set, which is up from just 12% five years ago. The Leichtman Research Group reports that 61% of homes have at least one HD set, and about one-quarter have more than one. ...Read the whole story

• Newspapers Top Broadcasters In Web Video Streaming by Mark Walsh

  Newspapers surpassed broadcasters for the first time in the third quarter in total video minutes streamed and the number of video titles uploaded, according to the latest data from analytics firm TubeMogul and video-hosting service Brightcove. ...Read the whole story

• Digital Entertainment Provider Rovi Acquires Sonic Solutions by Gavin O'Malley

  To expand its entertainment services, digital entertainment company Rovi Corporation plans to acquire Sonic Solutions. The proposed acquisition of Sonic has an enterprise value of about $720 million, Rovi said on Thursday. ...Read the whole story

Video On Demand Boosts Live Viewing by Jack Loechner

A new survey measuring consumer behaviors and attitudes toward Video on Demand (VOD) by Avail-TVN, conducted by Frank N. Magid Associates, finds that nearly two-thirds of consumers say that availability of television program episodes on-demand make them more likely to watch those television shows on a regular basis. ...More

• What Really Embarrasses Me About The Coverage Of TV Research by Joe Mandese

  Here's a disclaimer I've had to make far too many times during my 30-year career covering media, especially television: I am not a researcher. I am a journalist who, from time to time, writes about research, including research about television. I do not know how to compute a "statistical deviation," and I cannot tell you what the "regression from the mean" really means. I simply report on research findings and, when relevant, on the methods researchers use to come up with those findings. That's it. It's not a cop-out. It's just the truth. ...More

• No More Silly Glasses? How 3D TV Will Look in 2011 by David Goetzl

  Best Buy has indicated that sales of 3D TVs aren't exactly moving at warp speed. Will Toshiba change things with its new model that could make viewing a 3D channel as simple as viewing any other network? ...More