The most entertaining ad on TV? It has to be Sprint's pitch featuring a wonderfully insouciant doctor "treating" a wounded football player. Read the whole story
Television is still the dominant way Americans get their news -- but the Internet continues to gain ground. Sixty-six percent of Americans say TV … Read the whole story
A new campaign pushing the glitzy new TV technologies is being targeted to consumers -- courtesy of the National Association of Broadcasters -- with … Read the whole story
Before the end of the year, Comcast on Monday said it plans to offer in-home streaming of live TV, as well as access to … Read the whole story
Comcast says it plans to offer live television programming on iPads and other computer tablets later this year. For the iPad alone, Comcast says … Read the whole story
Looking to create the commercial mojo that rival Coca-Cola has on "American Idol," Pepsi has signed up a major marketing/promotional deal as an official … Read the whole story
Mobile Content Venture, a new joint venture created by 12 broadcast groups, is joining forces with MobiTV to develop a national mobile platform for … Read the whole story
"Wonder-full" garnered an Ace Score of 736 out of a possible 950, scoring a 759 in watchability and 677 in persuasion. The Samsung ad … Read the whole story
TV Land will look to enhance hit "Hot in Cleveland" through a link with an ABC soap, while the network launches a second original … Read the whole story
Unbowed by suggestions that adoption of 3D TV is middling, ESPN is expanding its 3D network to 24 hours a day. That gives it … Read the whole story
The product's campaign, which will span TV, print and online advertising, in-store and consumer promotions and public relations, is tag-lined: "If you like peanut … Read the whole story
Oberon Media, which distributes casual games to mobile, online and iTV outlets, has a deal to license rights to the game to TV set … Read the whole story
The Advertising Research Foundation Tuesday tapped another long-time media research executive to head up its global expansion strategy, signaling an emphasis on media vs. … Read the whole story
Just one move of your TV-enabled thumb, index, or pinkie is what TV entrepreneurs big and small are really looking for. Read the whole story
For Christmas I decided to treat my husband, also a search marketer, to a Logitech Revue with Google TV. Honestly, my curiosity as a … Read the whole story
TV producers keep trying to create something new, from the old. "WWE Tough Enough," which was taken off the air by MTV back in … Read the whole story
There are more tech stories than any mere mortal critic (and we are very mortal) can track coming out of the upcoming digital orgy … Read the whole story