Back in August, Time Warner Cable PR executive Jeff Simmermon offered a curious confession: He was a passionate cord-cutter. Somehow, he had survived without cable. Not just in his previous … Read the whole story
Fox hopes to return to its usual higher ratings ground this spring -- eliminating a tough fall. A double whammy of a big "Lone … Read the whole story
Pasadena, Calif. -- ABC Entertainment wants not only a strong programming network, but some strong marketing messages that builds its brand name. Paul Lee, … Read the whole story
NBC has struck a big Olympic sponsorship deal for the 2012 London Summer Olympics Games, one that is looking to regain its sports image. … Read the whole story
Twentieth Century Fox Consumer Products has nailed "Glee." It has teamed with Sephora Americas to develop an exclusive collection of nail colors and prints … Read the whole story
Rentrak, which offers ratings culled from set-top-box data, said it will offer a new batch of demographic data as an add-on to the household-level … Read the whole story
Buoyed by a huge football lead-in, NBC's "Saturday Night Live" posted its highest ratings in quite some time over the weekend in multiple metrics. … Read the whole story
According to data by Kantar Media, total advertising expenditures in the first nine months of 2010 grew 6.4% from a year ago and finished … Read the whole story
Monday-morning quarterbacking of the Consumer Electronics Show: When it comes to future TV hardware/software/digital services, it's hard to place a bet: Google TV? Apple … Read the whole story
Last week I had the good fortune to travel to Las Vegas and CES, where the energy was sky-high, as expected, and television -- … Read the whole story
Some TV stations are complaining that the Oprah Winfrey syndicated show has become too much of a promotional vehicle for the new Oprah Winfrey … Read the whole story