Thursday, January 27, 2011
  • Broadcast Sector: Improved Profitability, Undervalued Stocks

    Although TV stations continue to report hefty financial gains in recent periods, broadcasters are still trading below the stock market as a whole. "The sector appears undervalued by around 15%," says Michael Alcamo, president of New York-based media investment company M.C. Alcamo & Company. ...Read the whole story

  • DVRs Approaching Critical Mass, Finally: Prove More Of A Whimper Than A Big Bang

    As far as important industry milestones go, the one announced late Tuesday by Interpublic's Magna Global unit, that DVRs are finally poised to reach the 50% mark - a level often thought of as critical mass for a mass medium like television - may seem a bit anticlimactic, and just goes to show that big industrial shifts sometimes are more evolutionary than they are revolutionary. In fact, Magna estimates that milestone will not be crossed for another five years, but its year-end 2016 forecast is the first time the ad industry has had an official halfway mark for the dreaded ... ...Read the whole story

  • Allstate, American Family Differ In Hispanic Approach

    A spinoff of its national general market advertising campaign, "Mayhem," Allstate is introducing an effort with the antagonist "Mala Suerte," who represents unfortunate circumstances. Meanwhile, a new 30-second spot from American Family Insurance, "Three Kids," is aimed at reaching both the Hispanic and general market. ...Read the whole story

  • Time Warner Cable: Profits Rise, Fewer Subscribers

    Time Warner Cable registered big profit gains for its fourth quarter -- but continued fewer video subscribers. The second-biggest cable TV operator in the country improved its net profit 22.2% to $392 million in the fourth quarter 2010, with revenues gaining 5.9% to $4.8 billion. ...Read the whole story

  • Super Bowl Scores More Digital Viewers

    Young Super Bowl TV watchers 18-34 who have smartphones will be using them heavily during the big game. According to Lightspeed Research, 59% intend to send emails and texting about the game during it. Almost as many viewers will do the same for non-Super Bowl-related matters, such as checking out advertisers' digital areas. ...Read the whole story

  • Healthier Food Ad Messages Generate Big Media Buzz

    Healthier messaging from big fast-food and confection companies is getting women to talk to each other. A six-month analysis from the Women at NBCU Brand Power Index shows that brands such as McDonald's, Nestle, and Frito-Lay are generating bigger online and offline buzz. ...Read the whole story

  • Repping Verizon Ups TWC Ad Sales

    A deal where Time Warner Cable serves as a sales rep for Verizon's FiOS service played at least a minor role in boosting the cable operator's ad sales near the end of 2010. TWC expects to see added gains this year, despite lack of political dollars. ...Read the whole story

  • Canoe Ventures Readies Interactive Ads For Spring

    Canoe Ventures CEO David Verklin said that seven networks will offer advertisers an opportunity to run interactive ads in 20 million-plus cable homes in about 90 days. Of the seven nets, four will be run by Comcast, a co-owner of the initiative. ...Read the whole story

  • Regis Is Leaving Daytime, Not Show Biz
Syndication & TV Stations: A Missed Revenue Opportunity?

Television stations and the syndication industry continue to be a steady business partnership. But could it be better? Take Hearst Broadcasting's David Barrett. He says Hearst stations grab 40% of ad revenues from local news, 24-30% ...More