Friday, January 28, 2011
  • NHL Ups Sponsorships, Media Spending

    The NFL isn't the only sport to crow about higher ratings and revenue -- the NHL has lifted its key business numbers, as well as its media dollars to TV partners. Over the past year, the NHL has either renewed or started up a series of new league sponsorships. ...Read the whole story

  • Audi Super Bowl Ad Puts Redefined Luxury In Driver's Seat

    Audi will join the traffic jam of car ads in the Super Bowl with a spot looking to further position itself as a luxury brand. As always, it has a lot to live up to, with its 2008 "Godfather"-inspired spot garnering critical attention. This year, well-dressed inmates try to escape a luxury prison. ...Read the whole story

  • Allstate, American Family Differ In Hispanic Approach

    A spinoff of its national general market advertising campaign, "Mayhem," Allstate is introducing an effort with the antagonist "Mala Suerte," who represents unfortunate circumstances. Meanwhile, a new 30-second spot from American Family Insurance, "Three Kids," is aimed at reaching both the Hispanic and general market. ...Read the whole story

  • Time Warner Cable: Profits Rise, Fewer Subscribers

    Time Warner Cable registered big profit gains for its fourth quarter -- but continued fewer video subscribers. The second-biggest cable TV operator in the country improved its net profit 22.2% to $392 million in the fourth quarter 2010, with revenues gaining 5.9% to $4.8 billion. ...Read the whole story

  • Turbo Tax Owns NBC Sunday For 'All-Star' Push

    With the big tax return selling season here, Turbo Tax decided to go big in getting awareness with one major effort: The software company will be the sole advertiser on NBC on Sunday night, January 30. Turbo Tax is wrapping itself around the "All-Star Celebrity Treasure Hunt" push, with spots airing across seven NBCU properties. ...Read the whole story

  • Healthier Food Ad Messages Generate Big Media Buzz

    Healthier messaging from big fast-food and confection companies is getting women to talk to each other. A six-month analysis from the Women at NBCU Brand Power Index shows that brands such as McDonald's, Nestle, and Frito-Lay are generating bigger online and offline buzz. ...Read the whole story

  • Repping Verizon Ups TWC Ad Sales

    A deal where Time Warner Cable serves as a sales rep for Verizon's FiOS service played at least a minor role in boosting the cable operator's ad sales near the end of 2010. TWC expects to see added gains this year, despite lack of political dollars. ...Read the whole story

  • NASCAR Airs Racing Specials In 3D

    After TNT offered a NASCAR race in 3D last summer that aired on DirecTV, the satellite operator will carry two racing specials in 3D focusing on a different racing series. The hour-long shows will start Feb. 4 on DirecTV's dedicated 3D channel, n3D, which has Panasonic as a sponsor. ...Read the whole story

  • Fox Rebounds With 'Idol,' 'Bones' Improves
    Computers Hooking Up With TVs

    According to SideReel, an independent Web TV destination with a base of more than 10 million monthly unique users, 40% of respondents had connected their computer to their TV in the past month, a three-fold increase ...More