TVBlog
It's February and the snow might not stop in the Northeast and Midwest until the Masters tees off. Any Comcast executives relocating from Philly to L.A. picked a good time. … Read the whole story
Chevrolet may have been licking its wounds last year, but it's back big-time now and out to prove the point at the Super Bowl … Read the whole story
The effort, via AOR TBWA Chiat/Day, centers on a 30-second television spot showing what minivans are actually for: carrying kids and a lot of … Read the whole story
While many Super Bowl surveys will talk up the importance of viewers wanting to see the TV commercials, research company Survey Sampling International says … Read the whole story
Viamedia, a rep firm that sells on behalf of a collection of cable systems, will offer some of the inventory it controls for bidding … Read the whole story
Thanks to digital spectrum and hardware, high-definition TV has been bringing a clearer picture to many local TV viewers. But when it came to … Read the whole story
Says Mike Kelly, EVP of marketing for PVH: "What we are doing as a corporation is moving spend from pure fashion to the sports … Read the whole story
ABC's first effort to deploy a new Nielsen app that allows a real-time, two-screen experience with an iPad and TV went belly-up last fall. … Read the whole story
"We're kind of debunking the notion that only children want great-tasting cereal," says Derek Sherman, executive creative director for Kellogg's long-time creative agency, Leo … Read the whole story
The Super Bowl may not be as super as a year ago -- in terms of viewers -- but what viewers it will get … Read the whole story
The 2011 spot stars the fictional "Minister of Detourism" in a top-secret government testing facility where he highlights the pitfalls of cramped hotel rooms … Read the whole story
Akoo, which operates an interactive, digital out-of-home video network reaching college dining halls and mall food courts with "social TV," has expanded to a … Read the whole story
"With Love, Philadelphia XOXO" includes a consumer-engagement program to get people to come up with text for billboard advertising. The campaign launches this week … Read the whole story
- COMMENTARY
Last week I had lunch with a colleague for whom I have the highest level of professional respect. Before the iced teas were even … Read the whole story
- COMMENTARY
You probably won't see any TV commercials touting disgust over films in movie theaters during ABC's upcoming Academy Awards telecast. Still, when you hear … Read the whole story
COMMENTARYWe speculate a lot about how many people out there in America really are cutting the cord from their TV service and relying on … Read the whole story
- COMMENTARY
President Obama's State of the Union address last week gave a big shout-out to entrepreneurs and innovation. As someone who served in Washington and … Read the whole story
- COMMENTARY
What happens with theatrical movies never seem to be a predictor for what happens to the rest of entertainment media. But when ticket prices … Read the whole story
COMMENTARYGesture-based interfaces are the kind of cool technology that engages the user in specific circumstances, but still leaves us wondering about its general utility. … Read the whole story
