MTVN: Clever Research Decodes Key Metrics For Advertisers by David Goetzl

When looking to excite investors, Procter & Gamble might mention the pursuit of a superior Swiffer or Pfizer will tout its R&D pipeline. But when has a media company ever cited heavier investment in research as key to its growth? Enter Colleen Fahey Rush, the new Chief Research Officer. ...Read the whole story

  • Comcast Reps AT&T U-verse Ad Sales by David Goetzl

    In another deal that involves cable operators joining with competitors on the local ad sales front, Comcast will represent AT&T U-verse in 20-plus markets starting in June, providing the cabler more reach. ...Read the whole story

  • TruTV; Robyn Hutt and Anthony Horn

    TruTV promoted Robyn Hutt to senior vice president of original programming and Anthony Horn to senior vice president of current series and specials. ...Read the whole story

  • Adam Sanderson; Disney/ABC Television Group

    Adam Sanderson, current senior vice president, brand marketing, Disney Channels Worldwide, has been named to the new position of senior vice president, franchise management, Disney/ABC Television Group. ...Read the whole story

  • AOL, TV Marketers Must Build Digital Alliances by Wayne Friedman

    The new vision of AOL as a marketing partner for television programmers isn't just bringing content to the Internet company's array of entertainment destinations. It is about building custom distribution systems. ...Read the whole story

  • Rovi Deal Lets TV Viewers Buy Retail Via Remote by Wayne Friedman

    Rovi Corporation, the big electronic program guide company, and Delivery Agent, a longtime seller of TV related merchandise, have just made a deal where consumers can use their remotes to buy products when using their program guides. ...Read the whole story

  • Time Warner Launches Regional Sports Net by David Goetzl

    In a move that will affect millions in Southern California, almost all Los Angeles Lakers games will be on pay TV starting with the 2012-13 season. Time Warner Cable is launching a regional sports network that will carry all the team's games, except for a handful that are broadcast nationally. ...Read the whole story

  • travel Abdul-Jabbar Joins Shatner In New Priceline Ad by Tanya Irwin

    Abdul-Jabbar's appearance in the TV spot was serendipitous. "We were shooting the spot in Los Angeles and the agency had connections," Priceline spokesperson Brian Ek tells Marketing Daily. "That specific ad was a spoof on Shatner and Naomi Pryce using different disguises as part of their negotiations. Having little Naomi disguise herself as Kareem, we thought was pretty funny." ...Read the whole story

  • In Late-Night Talk Battle, 'Leno' Wins by Wayne Friedman

    About halfway through the season, NBC's late-night moves are still moving in the right direction. TNT's "Conan" continues to be a different story. Leno's "Tonight" show is up 42%, while "Conan" has fallen dramatically since its launch. ...Read the whole story

  • CBS Rebrands Cable Outlet As CBS Sports Network by David Goetzl

    Setting the stage for it to expand beyond college sports, CBS said it would re-flag its cable sports outlet as CBS Sports Network. It had been CSTV when the company bought it. Three years ago,it became CBS College Sports Network. ...Read the whole story

  • automotive Ford Launches Urban-Market Push For '11 Explorer by Karl Greenberg

    Comedian and actor Kevin Hart stars in a new Ford campaign touting the 2011 Ford Explorer. The TV, print, radio and push will break on BET's The Game. A 60-second version of the ad broke during the 2011 NBA All-Star Game on TNT. ...Read the whole story

  • research Hoover's Campaign Leverages Its Value by Aaron Baar

    "Hoover's has always been about helping our customers do their jobs better," says James Rogers, vice president of marketing for Hoover's. "That's the promise that has always motivated our team -- whether we're publishing books, posting our data online, or feeding our information directly to mobile devices." ...Read the whole story

  • Grammys Sing: Best Numbers In Years by Wayne Friedman

    Big event television is still strong. The Grammys scored its best numbers in seven years. The show gained 1% over a year ago to a Nielsen 10.0 rating/27 share among the 18-49 audience and a 3% hike to 26.5 million overall average viewers. ...Read the whole story

TV -- And Everything Video by Bob DeSena

Last week Google and the ANA presented an impressive display of content and headliners in a wide-ranging discussion of, well, "tv and everything video" (the official name of the forum). I won't review the full day of events -- which was sold out -- but several observations are worth noting. ...More