• Digital Video Ads In Premium TV Earn Most Attention

    Getting more bang for your digital video ad has less to do with its length than the video content where it runs. A new study by digital video ad sales rights/ad server company FreeWheel pegs completion rates of video ads in content 20 minutes or longer -- typically in premium TV shows -- at 81%. ...Read the whole story

  • Wieser Steps Down As Interpublic's Top Ad Seer, Becomes CMO Of 'Targeted TV' Ad Developer Simulmedia

    They don't make ad industry seers the way they used to. Less than two years after Brian Wieser replaced Bob Coen as the top forecaster at Interpublic - and the ad industry's de facto chief bean counter - he is leaving to join early stage TV ad targeting technology company Simulmedia as CMO. His predecessor, Coen, had the job for 61 years, creating the role after the widow of McCann-Erickson Founder Alfred McCann funded a Harvard study defining advertising and endowed a position at the Interpublic precursor agency to begin tracking it. ...Read the whole story

  • AOL, TV Marketers Must Build Digital Alliances

    The new vision of AOL as a marketing partner for television programmers isn't just bringing content to the Internet company's array of entertainment destinations. It is about building custom distribution systems. ...Read the whole story

  • TruTV; Robyn Hutt and Anthony Horn

    TruTV promoted Robyn Hutt to senior vice president of original programming and Anthony Horn to senior vice president of current series and specials. ...Read the whole story

  • Adam Sanderson; Disney/ABC Television Group

    Adam Sanderson, current senior vice president, brand marketing, Disney Channels Worldwide, has been named to the new position of senior vice president, franchise management, Disney/ABC Television Group. ...Read the whole story

  • Abdul-Jabbar Joins Shatner In New Priceline Ad

    Abdul-Jabbar's appearance in the TV spot was serendipitous. "We were shooting the spot in Los Angeles and the agency had connections," Priceline spokesperson Brian Ek tells Marketing Daily. "That specific ad was a spoof on Shatner and Naomi Pryce using different disguises as part of their negotiations. Having little Naomi disguise herself as Kareem, we thought was pretty funny." ...Read the whole story

  • Rovi Deal Lets TV Viewers Buy Retail Via Remote

    Rovi Corporation, the big electronic program guide company, and Delivery Agent, a longtime seller of TV related merchandise, have just made a deal where consumers can use their remotes to buy products when using their program guides. ...Read the whole story

  • Ford Launches Urban-Market Push For '11 Explorer

    Comedian and actor Kevin Hart stars in a new Ford campaign touting the 2011 Ford Explorer. The TV, print, radio and push will break on BET's The Game. A 60-second version of the ad broke during the 2011 NBA All-Star Game on TNT. ...Read the whole story

  • CBS Rebrands Cable Outlet As CBS Sports Network

    Setting the stage for it to expand beyond college sports, CBS said it would re-flag its cable sports outlet as CBS Sports Network. It had been CSTV when the company bought it. Three years ago,it became CBS College Sports Network. ...Read the whole story

  • Hoover's Campaign Leverages Its Value

    "Hoover's has always been about helping our customers do their jobs better," says James Rogers, vice president of marketing for Hoover's. "That's the promise that has always motivated our team -- whether we're publishing books, posting our data online, or feeding our information directly to mobile devices." ...Read the whole story

  • Big Sponsors Sign Up For Latin Music Awards

    Chevrolet, with its spending odometer clicking rapidly, will serve as one of four new sponsors on this week's "Latin Music Awards" broadcast on Univision. After a slew of Super Bowl spots, the GM brand joins L'Oréal, Old Navy and Walmart as new entrants behind the show. ...Read the whole story

I'll Take 'Game Show Guillotines' For $600, Alex

This evening, the world learns the answer to the burning question on everybody's mind: "Are the TV game shows of the future safe for humanity?" Personally, I believe all game shows are in jeopardy unless the producers and networks embrace the reality that it's not an IBM supercomputer that threatens to make on-air game show contestants -- and the genre -- irrelevant. ...More

  • A New Marketing World For On-Air Sports Hosts -- But Are They Also Reporters?

    Worried if Nike has ESPN's announcers in its pocket? I'm not too concerned -- though viewers might be. Seems all of ESPN's "College GameDay" crew -- Chris Fowler, Lee Corso and Kirk Herbstreit -- have deals with Nike for doing speaking engagements on the brand's behalf, and wearing footwear not seen on-air. This is nothing new. A number of network sports personalities, including others at ESPN, have marketing deals. ...More

  • Keep It Cheap, Stupid: Psychology of the Pirate

    Despite the proliferation of paid media models, online piracy of copyrighted materials will continue, according to a new report from PwC. In its survey of 202 people who admit to downloading pirated media, the company found that of course the chief motivator is price, supported by their perception that "everyone is doing it." Curiously, PwC found that the many ad-supported sources of free media might be contributing to the legitimization of piracy because they blur the line between legitimate and illegally obtained copyrighted material. ...More

  • TV -- And Everything Video

    Last week Google and the ANA presented an impressive display of content and headliners in a wide-ranging discussion of, well, "tv and everything video" (the official name of the forum). I won't review the full day of events -- which was sold out -- but several observations are worth noting. ...More

  • TV's Potential Feudal State -- And The Serfs It May Need

    Loads of free content exists on the Internet -- some professionally produced, and some not. Either way, big owners of media want to make money off it. ...More