Over the years, CBS reporter Lara Logan has reported from Iraq and Afghanistan war zones and has a certain fearlessness about her. Her willingness to allow CBS to announce she … Read the whole story
Getting more bang for your digital video ad has less to do with its length than the video content where it runs. A new … Read the whole story
They don't make ad industry seers the way they used to. Less than two years after Brian Wieser replaced Bob Coen as the top … Read the whole story
The new vision of AOL as a marketing partner for television programmers isn't just bringing content to the Internet company's array of entertainment destinations. … Read the whole story
TruTV promoted Robyn Hutt to senior vice president of original programming and Anthony Horn to senior vice president of current series and specials. Read the whole story
Adam Sanderson, current senior vice president, brand marketing, Disney Channels Worldwide, has been named to the new position of senior vice president, franchise management, … Read the whole story
Abdul-Jabbar's appearance in the TV spot was serendipitous. "We were shooting the spot in Los Angeles and the agency had connections," Priceline spokesperson Brian … Read the whole story
Rovi Corporation, the big electronic program guide company, and Delivery Agent, a longtime seller of TV related merchandise, have just made a deal where … Read the whole story
Comedian and actor Kevin Hart stars in a new Ford campaign touting the 2011 Ford Explorer. The TV, print, radio and push will break … Read the whole story
Setting the stage for it to expand beyond college sports, CBS said it would re-flag its cable sports outlet as CBS Sports Network. It … Read the whole story
Chevrolet, with its spending odometer clicking rapidly, will serve as one of four new sponsors on this week's "Latin Music Awards" broadcast on Univision. … Read the whole story
"Hoover's has always been about helping our customers do their jobs better," says James Rogers, vice president of marketing for Hoover's. "That's the promise … Read the whole story
This evening, the world learns the answer to the burning question on everybody's mind: "Are the TV game shows of the future safe for … Read the whole story
Worried if Nike has ESPN's announcers in its pocket? I'm not too concerned -- though viewers might be. Seems all of ESPN's "College GameDay" … Read the whole story
Despite the proliferation of paid media models, online piracy of copyrighted materials will continue, according to a new report from PwC. In its survey … Read the whole story
Last week Google and the ANA presented an impressive display of content and headliners in a wide-ranging discussion of, well, "tv and everything video" … Read the whole story
Loads of free content exists on the Internet -- some professionally produced, and some not. Either way, big owners of media want to make … Read the whole story