Thursday, February 17, 2011
  • Scatter Market Cools

    Soaring TV scatter-market pricing has slowed down considerably in the first quarter, according to media agency executives -- but it is generally still higher than upfront pricing set in the summer a year ago. Hikes tend to be 10% to 15%. ...Read the whole story

  • Digital Video Ads In Premium TV Earn Most Attention

    Getting more bang for your digital video ad has less to do with its length than the video content where it runs. A new study by digital video ad sales rights/ad server company FreeWheel pegs completion rates of video ads in content 20 minutes or longer -- typically in premium TV shows -- at 81%. ...Read the whole story

  • Wieser Steps Down As Interpublic's Top Ad Seer, Becomes CMO Of 'Targeted TV' Ad Developer Simulmedia

    They don't make ad industry seers the way they used to. Less than two years after Brian Wieser replaced Bob Coen as the top forecaster at Interpublic - and the ad industry's de facto chief bean counter - he is leaving to join early stage TV ad targeting technology company Simulmedia as CMO. His predecessor, Coen, had the job for 61 years, creating the role after the widow of McCann-Erickson Founder Alfred McCann funded a Harvard study defining advertising and endowed a position at the Interpublic precursor agency to begin tracking it. ...Read the whole story

  • Telemundo Adds Social Media Group

    Telemundo announced the launch of its new strategic social media arm to better connect with the growing Hispanic presence on online social networks. Dubbed Social@Telemundo, the new unit will be led by Borja Perez, vice president for digital media and integrated solutions at the Spanish-language media company. ...Read the whole story

  • CBS Registers 11% Rev Gains, Retrans To $250M By '13

    Higher TV show licensing revenues and continued growth in advertising helped lift CBS Corp. to big financial gains in its fourth-quarter reporting period. The company rose across the board -- from interactive to cable. ...Read the whole story

  • Telemundo Launches Social Media Unit

    Telemundo is amping up its focus on social media through a dedicated group in the emerging space. Tabbed Social@Telemundo, Borja Perez, a digital media executive, will head the venture and work with production and ad sales. Initiatives are planned in Spanish and English. ...Read the whole story

  • Big Sponsors Sign Up For Latin Music Awards

    Chevrolet, with its spending odometer clicking rapidly, will serve as one of four new sponsors on this week's "Latin Music Awards" broadcast on Univision. After a slew of Super Bowl spots, the GM brand joins L'Oréal, Old Navy and Walmart as new entrants behind the show. ...Read the whole story

Set-Top Lexicon: What Is A Back Channel?

Continuing on last week's discussion of Return Path Data, which is a more accurate term for what we tend to call Set-Top Box data, we now take a look at the term "Back Channel" also known ...More